Content Director

📌 Core Information

🔹 Job Title: Content Director

🔹 Company: Informa Group Plc.

🔹 Location: Phoenix, Arizona, United States (with remote options for Boulder, CO; New York, NY; Washington DC)

🔹 Job Type: Full-time

🔹 Category: Information Services

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (with remote options)

🚀 Job Overview

Key aspects of this role include:

• Leading content strategy and creation for the SupplySide Supplement Journal brand
• Collaborating with editorial, marketing, and sales teams to enhance audience engagement
• Building relationships with industry professionals to grow audience and boost engagement
• Managing freelancers and contributed writers, ensuring content meets brand voice and objectives
• Guiding editorial team on content strategy and providing direction, feedback, and edits

ASSUMPTION: This role requires a high level of creativity, analytical thinking, and strong communication skills to drive content strategy and execution.

📋 Key Responsibilities

✅ Lead content strategy and creation for the SupplySide Supplement Journal brand

✅ Collaborate with editorial, marketing, and sales teams to enhance audience engagement

✅ Build relationships with industry professionals to grow audience and boost engagement

✅ Manage freelancers and contributed writers, ensuring content meets brand voice and objectives

✅ Guide editorial team on content strategy and provide direction, feedback, and edits

✅ Brainstorm speaker ideas and moderate conference programming for SupplySide events

✅ Attend industry events, trade shows, and conferences to gather information and engage with audience members

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in English, journalism, communications, or a related field

Experience: 10+ years of working experience in a content editing/writing position, with a focus on technical material and content research and analytics

Required Skills:

• Excellent communication skills (written and verbal)
• Strong creative and analytical skills
• Proficient in Microsoft Word, Excel, and PowerPoint
• Proficient or teachable in certain software, such as InCopy, Adobe Creative Suite, Google Analytics, photo/image management, SalesForce, and Swapcard
• Proven experience in content research and analytics
• Ability to edit technical material
• Strong interpersonal and people skills
• Self-motivated and adaptable to change

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with the supplement industry
• Proficiency in HTML and CSS

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and strategy skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $115,000 USD (based on industry standards for the role, experience level, and location)

Benefits:

• Freedom & Flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great Community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader Impact: take up to four days per year to volunteer, with charity match funding available too
• Career Opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time Out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, focusing on academic and business-to-business markets

Company Size: Large (10,001+ employees), with a global presence and a diverse range of brands

Founded: Informa was founded in 1998 and is a member of the UK's FTSE 100 group of public companies

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves various specialist markets through its brands, including Pharma, Medical and Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research and Advanced Learning, and more.
• Informa is headquartered in the UK and has over 10,000 colleagues across 30 countries.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa's diverse range of brands and markets offers candidates the opportunity to work on various projects and connect with different industries.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and leadership responsibilities

Reporting Structure: The Content Director will report directly to the Senior Content Director and work closely with editorial, marketing, and sales teams

Work Arrangement: Hybrid, with the option to work remotely from Boulder, CO; New York, NY; Washington DC; or Phoenix, AZ

Growth Opportunities:

• Potential to expand the role's scope and influence as the SupplySide Supplement Journal brand grows
• Opportunities to collaborate with other Informa brands and teams, both domestically and internationally
• Career progression within Informa's diverse portfolio of brands and markets

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and influence and collaborate with other teams and brands.

🌍 Location & Work Environment

Office Type: Informa's offices are modern, collaborative workspaces with a mix of open-plan and private offices

Office Location(s): Phoenix, Arizona, United States (with remote options for Boulder, CO; New York, NY; Washington DC)

Geographic Context:

• Phoenix, Arizona, is the fifth-most populous city in the United States and the most populous state capital
• The city is known for its hot desert climate, with temperatures often exceeding 100°F (38°C) in the summer
• Phoenix offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
• The city is home to a diverse range of industries, including technology, healthcare, and education

Work Schedule: The Content Director will work a standard full-time schedule, with the option to work remotely up to four weeks a year

ASSUMPTION: The hybrid work arrangement and remote options provide flexibility for candidates, allowing them to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth phone or video interview with the hiring manager and/or team members
• Final in-person or virtual interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Communication and interpersonal skills
• Industry knowledge and understanding of the supplement market
• Ability to manage and mentor team members
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your content creation and strategy skills, as well as your experience in the supplement industry or related markets
• Prepare examples of your content strategy and creation work, showcasing your ability to drive audience engagement and meet business objectives
• Be ready to discuss your approach to content research, analytics, and editing technical material
• Demonstrate your ability to work collaboratively with cross-functional teams and manage freelancers and contributed writers

ATS Keywords: Content strategy, content creation, editorial management, audience engagement, supplement industry, team leadership, content research, analytics, editing technical material

ASSUMPTION: Informa's application process is designed to assess candidates' skills and fit for the role, with a focus on content creation, strategy, and industry knowledge.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (InCopy, Photoshop, Illustrator)
• Google Analytics
• SalesForce
• Swapcard
• Content management systems (CMS)
• HTML and CSS

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific needs of the role and the candidate's skillset.

👔 Cultural Fit Considerations

Company Values:

• Inspire curiosity and a love of learning
• Connect people with knowledge to help them learn more, know more, and do more
• Champion specialists working in academic and business-to-business markets
• Foster a culture of inclusivity and collaboration
• Embrace continuous improvement and innovation

Work Style:

• Collaborative and team-oriented, with a focus on cross-functional teamwork
• Results-driven and focused on delivering high-quality content that meets business objectives
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills
• Strong communication and interpersonal skills, with the ability to build relationships with industry professionals
• Self-motivated and able to work independently with minimal supervision

Self-Assessment Questions:

• How do you align with Informa's company values, particularly in the context of this role?
• How comfortable are you working in a hybrid or remote work arrangement, and how do you ensure productivity and engagement in this environment?
• How do your personal work style and preferences fit with the work style described for this role?

ASSUMPTION: Informa's company values and work style emphasize collaboration, inclusivity, and continuous improvement, with a focus on connecting people with knowledge to help them learn more, know more, and do more.

⚠️ Potential Challenges

• Managing a team of freelancers and contributed writers, ensuring content meets brand voice and objectives
• Balancing strategic content planning with hands-on content creation and editing
• Keeping up-to-date with industry trends and market data in the supplement industry
• Attending industry events, trade shows, and conferences, which may require travel and time away from the office
• Adapting to a hybrid or remote work arrangement, which may present unique challenges and opportunities

ASSUMPTION: The Content Director role presents a mix of strategic, hands-on, and management responsibilities, requiring strong organizational skills and the ability to multitask and adapt to change.

📈 Similar Roles Comparison

• Content Manager vs. Content Director: A Content Manager typically focuses on day-to-day content creation and execution, while a Content Director oversees strategy, team management, and cross-functional collaboration
• Industry-specific context: The supplement industry is a niche market with unique content requirements and audience needs, which may differ from other industries
• Career path comparison: A Content Director role can serve as a stepping stone to senior leadership positions within Informa or other organizations, or as a pathway to specialized content strategy and management roles

ASSUMPTION: The Content Director role at Informa offers a unique blend of strategic, hands-on, and management responsibilities, with opportunities for career growth and specialization within the organization or the broader content industry.

📝 Sample Projects

• Developing and executing a content strategy for a special supplement industry report, including research, writing, editing, and design
• Managing a team of freelancers and contributed writers to create a series of articles on emerging trends in the supplement industry
• Collaborating with the editorial, marketing, and sales teams to create a comprehensive content plan for a major industry event, including speaker selection, moderation, and programming

ASSUMPTION: The sample projects listed are not exhaustive and may vary based on the specific needs of the role and the candidate's skillset.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader content strategy for the SupplySide Supplement Journal brand?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Informa support the professional development and growth of its content team members?
• What are the key challenges and opportunities facing the SupplySide Supplement Journal brand in the coming year?
• How does Informa foster a culture of inclusivity and collaboration, particularly in a hybrid or remote work environment?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Informa's interview process is designed to assess candidates' skills, fit, and potential for growth within the organization, with a focus on content strategy, creation, and management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation and strategy skills, as well as your experience in the supplement industry or related markets
• Prepare examples of your content strategy and creation work, showcasing your ability to drive audience engagement and meet business objectives
• Be ready to discuss your approach to content research, analytics, and editing technical material during your interviews
• Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.