📌 Core Information
🔹 Job Title: Content Director Lifestyle
🔹 Company: News Corp Australia
🔹 Location: NSW - PBS Level 1, 83 Bowman St Pyrmont
🔹 Job Type: Full-Time
🔹 Category: Commercial Content
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Leading the production of the Coles Health & Beauty magazine and overseeing digital lifestyle content
- Collaborating with cross-functional teams to ensure content aligns with customer needs and Coles’ strategic goals
- Driving creative content ideation and commercial strategy
- Managing and mentoring a small lifestyle team
- Working directly with clients to align creative output with commercial goals
ASSUMPTION: This role requires a strategic thinker with a strong background in lifestyle content creation and management, as well as experience working with clients and cross-functional teams.
📋 Key Responsibilities
✅ Lead the quarterly production of the Coles Health & Beauty magazine, from ideation and design to shoot production and publishing
✅ Oversee digital lifestyle content, ensuring alignment with customer needs, search behaviours, and Coles’ strategic goals
✅ Drive creative content ideation across beauty, health, wellness, and commercialised insert opportunities
✅ Collaborate with SEO and strategy teams to optimise content for visibility and performance
✅ Work with internal and client stakeholders to grow the lifestyle category and define a clear commercial strategy
✅ Manage and mentor a small lifestyle team, building collaborative workflows and scalable processes
ASSUMPTION: This role involves a mix of creative and strategic responsibilities, requiring strong leadership, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Journalism, Communications, Marketing)
Experience: 5-10 years of experience in lifestyle, beauty, health, or wellness publishing, with at least 3 years in a leadership role
Required Skills:
- Proven experience in leading content ideation and production across print and digital channels
- Strong client management skills and ability to align creative output with commercial goals
- Experience managing and motivating creative teams in a collaborative environment
- Comfortable working with data, insights, and SEO to inform content strategy and delivery
- Detail-oriented, deadline-driven, and passionate about delivering exceptional content experiences
Preferred Skills:
- Experience working with retail clients or in a retail environment
- Knowledge of the Coles brand and customer base
ASSUMPTION: A strong background in lifestyle content creation and management, as well as experience working with clients and cross-functional teams, is essential for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Content Director role in Australia, the estimated salary range is AU$120,000 - AU$160,000 per annum. This range is inclusive of superannuation and is subject to change based on experience and qualifications.
Benefits:
- Access to publications and products from across the News Corp family
- Health and wellbeing support, including onsite gyms at certain offices
- Range of leave options, including parental leave, birthday leave, volunteer leave, career break, and compassionate leave
- Development opportunities and recognition programs
- Financial wellbeing support
- Exclusive offers and discounts across various products and services
- Giving back opportunities to make a difference to communities
- Workplace inclusion facilities, such as multi-faith quiet rooms and parents’ rooms
Working Hours: Full-time position with a hybrid work arrangement, requiring 3 days in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: News Corp Australia is a leading media group in Australia, operating across news, sport, and lifestyle brands. They are trusted by over 18 million Australians each month and offer a fast-paced environment that encourages individual growth and creativity.
Company Size: News Corp Australia has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for career growth and development.
Founded: News Corp Australia was founded in 1923 and has since grown to become one of the largest media companies in Australia.
Company Description:
- Proud to be Australia’s most impactful media group, informing, advocating, and inspiring all Australians for a better Australia
- Offers a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields
- Driven by their purpose and guided by their values: Make a Difference, Be Principled, Get It Done, Push Boundaries, and Work as a Team
Company Specialties:
- Journalism
- Media
- Advertising
- Cross-platform content creation
- Newspapers
- Magazines
- Digital media
- Publishing
- Entertainment
- Food
- Lifestyle
- Sport
- Real Estate
- Subscription TV
- Multimedia
- Sales
- Content
- News and Current Affairs
- Travel
Company Website: www.newscorpaustralia.com
ASSUMPTION: News Corp Australia's diverse range of brands and platforms offers applicants a unique opportunity to work on various projects and gain exposure to different aspects of the media industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a strategic mindset and proven leadership skills.
Reporting Structure: The Content Director Lifestyle reports directly to the Head of Content at Medium Rare Content Agency, which is a part of News Corp Australia.
Work Arrangement: This role operates on a hybrid arrangement, requiring 3 days in the office and 2 days working remotely.
Growth Opportunities:
- Potential to grow within the content team or explore other opportunities within News Corp Australia's extensive portfolio of brands and platforms
- Chance to work on high-profile projects and collaborate with industry-leading professionals
- Access to professional development opportunities and training programs
ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive option for candidates seeking a balance between work-life integration and career advancement.
🌍 Location & Work Environment
Office Type: Medium Rare Content Agency's office is located in Pyrmont, NSW, offering a modern and collaborative work environment.
Office Location(s): NSW - PBS Level 1, 83 Bowman St Pyrmont
Geographic Context:
- The Pyrmont office is situated in the inner-western suburbs of Sydney, providing easy access to public transportation and nearby amenities
- Sydney is Australia's largest city and offers a vibrant cultural scene, diverse neighborhoods, and a wide range of recreational activities
- The office is located near the Sydney CBD, providing convenient access to other parts of the city
Work Schedule: Full-time position with a hybrid work arrangement, requiring 3 days in the office and 2 days working remotely
ASSUMPTION: The Pyrmont office location provides a convenient and engaging work environment, with easy access to public transportation and nearby amenities, as well as opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and application
- In-person or virtual interview with the hiring manager and a panel of team members
- Final round interview with the Head of Content at Medium Rare Content Agency
- Reference checks and background screening
Key Assessment Areas:
- Content strategy and creation skills
- Leadership and team management abilities
- Client management and stakeholder engagement
- Commercial acumen and business awareness
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the lifestyle content landscape and Coles' brand and customer base
- Prepare examples of your previous work that showcase your content creation, management, and leadership skills
- Research News Corp Australia and Medium Rare Content Agency to show your enthusiasm for the role and understanding of the company
ATS Keywords: Content Director, Lifestyle Content, Magazine Production, Digital Content, SEO, Client Management, Team Leadership, Commercial Strategy, Print and Digital Channels, Beauty, Health, Wellness
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership, and content creation skills, as well as their cultural fit with News Corp Australia and Medium Rare Content Agency.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Design and layout software (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with relevant content management, design, project management, SEO, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Make a Difference - Striving to improve the lives of our audiences and communities
- Be Principled - Having the integrity to question, debate, and do what is right
- Get It Done - Delivering quality results and taking them, rather than ourselves, seriously
- Push Boundaries - Curiosity, creativity, and courage to challenge and better the way things are done
- Work as a Team - Greater success is based on working together: with our colleagues, our audiences, and our customers
Work Style:
- Collaborative and inclusive team environment
- Fast-paced and dynamic work culture
- Opportunities for professional growth and development
- Focus on work-life balance and flexibility
Self-Assessment Questions:
- Do you align with News Corp Australia's values and commitment to making a difference?
- Are you comfortable working in a fast-paced, collaborative environment and pushing boundaries?
- Do you thrive in a team-oriented work culture and enjoy working with diverse stakeholders?
ASSUMPTION: Candidates who share News Corp Australia's values and are comfortable working in a fast-paced, collaborative environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative and strategic responsibilities
- Working with diverse stakeholders, including clients, internal teams, and external partners
- Adapting to a hybrid work arrangement and maintaining productivity while working remotely
ASSUMPTION: The Content Director Lifestyle role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from other Content Director positions in its focus on lifestyle content and working directly with a retail client (Coles)
- Industry-specific context: The Australian media landscape is competitive, with a diverse range of print, digital, and broadcast outlets
- Career path comparison: This role offers opportunities for growth within the content team or exploration of other opportunities within News Corp Australia's extensive portfolio of brands and platforms
ASSUMPTION: The Content Director Lifestyle role is unique in its focus on lifestyle content and retail client collaboration, providing a distinct career path within the Australian media industry.
📝 Sample Projects
- Leading the production of the Coles Health & Beauty magazine, from ideation and design to shoot production and publishing
- Developing and implementing a digital lifestyle content strategy that aligns with Coles' business objectives and customer needs
- Collaborating with SEO and strategy teams to optimize content for visibility and performance, driving organic traffic growth
ASSUMPTION: The Content Director Lifestyle role involves a range of projects that require strong leadership, strategic thinking, and creative problem-solving skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the content team and Medium Rare Content Agency?
- How does the Content Director Lifestyle role fit into the broader content strategy for Coles and News Corp Australia?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does News Corp Australia support the growth and development of its employees, particularly in senior leadership roles?
- What is the company's approach to work-life balance and flexibility, particularly in a hybrid work arrangement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through www.newscorpaustralia.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work that showcase your content creation, management, and leadership skills
- Research News Corp Australia and Medium Rare Content Agency to show your enthusiasm for the role and understanding of the company
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
