Content & E-Mail Marketing Manager (W/M/D)

📌 Core Information

🔹 Job Title: Content & E-Mail Marketing Manager (W/M/D)

🔹 Company: Founders Foundation gGmbH

🔹 Location: Bielefeld, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid work arrangement

🚀 Job Overview

Key aspects of this role include:

• Planning, implementing, and optimizing email campaigns to engage target audiences and drive lead generation.
• Creating tailored content for various channels, including newsletters, promotions, and other assets.
• Managing campaign data and ensuring compliance with marketing regulations.
• Collaborating with cross-functional teams to develop holistic communication campaigns.

ASSUMPTION: This role requires a strong balance of analytical and creative thinking, as well as excellent communication skills in German and English.

📋 Key Responsibilities

✅ E-Mail Marketing: Plan, implement, and optimize email campaigns to engage target audiences and drive lead generation, customer binding, and conversion.

✅ Content Creation: Develop tailored content for various channels, including newsletters, promotions, flyers, and other assets, ensuring it is well-researched, engaging, and on-brand.

✅ Campaign Management: Create, segment, and maintain email distribution lists, design and build emails, and set up automation processes.

✅ Performance Analysis: Conduct A/B tests, monitor KPIs, and analyze results to optimize campaigns and create insightful dashboards and reports.

✅ Collaboration: Work closely with the Brand & Content team, performance marketing, design, CRM, social media management, and content owners to develop holistic communication campaigns.

ASSUMPTION: This role requires strong project management skills to juggle multiple tasks and meet tight deadlines.

🎯 Required Qualifications

Education: A completed degree in Marketing, Communication, or a related field.

Experience: At least 3 years of professional experience in digital marketing and email marketing, ideally in the tech or startup sector.

Required Skills:

• Proven expertise in email marketing and CRM tools (e.g., HubSpot, Mailchimp, Salesforce, Apollo).
• Excellent written and verbal communication skills in German and English.
• Strong analytical and creative thinking skills, with a keen eye for detail.
• Experience in target audience segmentation and marketing automation.
• Familiarity with CMS systems is a plus but not required.

Preferred Skills:

• Experience with the Founders Foundation or similar non-profit organizations.
• Fluency in additional languages.

ASSUMPTION: This role requires a strong focus on data-driven decision-making and a passion for continuous learning and improvement.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (gross), depending on experience and qualifications. This estimate is based on industry standards for a marketing manager role in Germany.

Benefits:

• Strong network of renowned founders, corporates, and alumni.
• Great team with flat hierarchies and a "Let's do this" mentality.
• Flexible working hours and the possibility to work hybrid.
• 30 days of vacation per year.
• Job ticket and excellent public transportation connections.
• Beautiful location in the heart of Bielefeld's old town.
• Learning opportunities, such as English courses and further training.
• Corporate benefits, such as discounts for shopping, travel, and more.
• Regular team events to celebrate successes together.
• High-quality Apple equipment and professional tool infrastructure.

Working Hours: Full-time (40 hours per week) with flexible working hours and the possibility to work remotely up to 2 days per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: The Founders Foundation operates in the education administration sector, focusing on B2B tech entrepreneurship and startup ecosystem development.

Company Size: The Founders Foundation is a small to medium-sized non-profit organization with 11-50 employees, offering a collaborative and agile work environment.

Founded: The Founders Foundation was established in 2016 and has since grown to become a leading provider of education and support for B2B tech entrepreneurs in Germany.

Company Description:

• The Founders Foundation educates the next generation of B2B tech entrepreneurs and builds a sustainable, founder-centric B2B startup ecosystem in the heart of the "German Mittelstand".
• The organization relies on the holistic and methodological Founders Foundation Education Model to systematically map the entire startup lifecycle in various programs.
• The Founders Foundation is a non-profit organization that places a sustainable and successful education of founders at the center of its activities according to the motto: "no equity - people first".

Company Specialties:

• Startups and entrepreneurship education.
• Events and networking opportunities.
• Education and accelerator programs.
• B2B startup ecosystem development.

Company Website: foundersfoundation.de

ASSUMPTION: The Founders Foundation is a dynamic and innovative organization that values creativity, collaboration, and continuous learning and improvement.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take the next step in their career, with the opportunity to grow within the organization.

Reporting Structure: The Content & E-Mail Marketing Manager reports directly to the Head of Brand & Content.

Work Arrangement: This role offers a hybrid work arrangement, with the possibility to work remotely up to 2 days per week.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the Brand & Content team.
• Opportunities to collaborate with and learn from experienced professionals in various fields.
• Chance to contribute to the development and success of a leading non-profit organization in the tech entrepreneurship sector.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the success of the Founders Foundation and its mission to educate the next generation of B2B tech entrepreneurs.

🌍 Location & Work Environment

Office Type: The Founders Foundation's office is located in the heart of Bielefeld's old town, offering a beautiful and inspiring work environment.

Office Location(s): Obernstraße 50, Bielefeld, North Rhine-Westphalia 33602, DE

Geographic Context:

• Bielefeld is a mid-sized city in the Ostwestfalen-Lippe region of North Rhine-Westphalia, Germany.
• The city is known for its vibrant tech startup scene and strong connections to established world market leaders and international family-owned companies.
• Bielefeld offers a high quality of life, with a rich cultural scene, excellent infrastructure, and easy access to nature.

Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility to work remotely up to 2 days per week.

ASSUMPTION: The Founders Foundation's office provides a collaborative and creative work environment that fosters innovation and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Founders Foundation's careers page.
• Phone or video screening with the HR department.
• On-site or virtual interview with the hiring manager and team members.
• Final decision and job offer.

Key Assessment Areas:

• Relevant experience in email marketing and content creation.
• Strong analytical and creative thinking skills.
• Excellent communication skills in German and English.
• Familiarity with email marketing tools and CRM systems.
• Alignment with the Founders Foundation's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your previous email marketing campaigns and their results.
• Research the Founders Foundation and its mission to demonstrate your enthusiasm and alignment with the organization.
• Prepare thoughtful questions to ask the interview panel about the role and the organization.

ATS Keywords: Email Marketing, Content Creation, Marketing Automation, CRM, Target Audience Segmentation, Marketing Campaigns, Non-Profit Organization, Hybrid Work Arrangement

ASSUMPTION: The Founders Foundation values candidates who are passionate about the organization's mission and eager to contribute to its success.

🛠️ Tools & Technologies

• HubSpot or similar email marketing and CRM tools.
• CMS systems (e.g., WordPress, Drupal, or similar).
• Microsoft Office Suite or Google Workspace.
• Project management tools (e.g., Asana, Trello, or similar).

ASSUMPTION: The Founders Foundation provides its employees with high-quality tools and equipment to support their productivity and success.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning.
• Collaboration and teamwork.
• Customer-centricity and excellence in execution.
• Integrity and transparency.
• Sustainability and social responsibility.

Work Style:

• Agile and dynamic work environment.
• Flat hierarchies and open communication.
• Strong focus on data-driven decision-making.
• Results-oriented and goal-focused.
• Flexible and adaptable to change.

Self-Assessment Questions:

• How do you approach continuous learning and improvement in your role?
• Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
• How do you ensure that your content resonates with your target audience and drives engagement?

ASSUMPTION: The Founders Foundation values candidates who are passionate about its mission, eager to learn and grow, and committed to working collaboratively to achieve its goals.

⚠️ Potential Challenges

• The role may require occasional work on weekends or evenings to meet project deadlines.
• The Founders Foundation is a fast-growing organization, which may present challenges in terms of workload and adaptability.
• The role may require occasional travel to attend industry events or conferences.
• The Founders Foundation's office is located in a historic building, which may present accessibility challenges for individuals with mobility impairments.

ASSUMPTION: The Founders Foundation is committed to providing a supportive and inclusive work environment that accommodates the needs of its employees.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Email Marketing Specialist position in a non-profit or tech startup environment.
• However, the Founders Foundation's focus on B2B tech entrepreneurship and startup ecosystem development sets it apart from other organizations in the sector.
• This role offers a unique opportunity to contribute to the growth and success of a leading non-profit organization in the tech entrepreneurship sector.

ASSUMPTION: The Founders Foundation's unique mission and focus make it an attractive and rewarding place to work for marketing professionals seeking to make a meaningful impact on the tech entrepreneurship ecosystem.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote the Founders Foundation's annual Hinterland of Things conference.
• Creating a series of engaging email newsletters to keep subscribers informed about the Founders Foundation's programs, events, and success stories.
• Collaborating with the design team to create visually appealing and on-brand email templates that resonate with the target audience.

ASSUMPTION: The Founders Foundation offers a dynamic and varied workload, with opportunities to contribute to a wide range of projects and initiatives.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Founders Foundation support the professional development and growth of its employees?
• What are the most challenging aspects of working at the Founders Foundation, and how does the organization address them?
• How does the Founders Foundation measure the success of its email marketing campaigns, and what are the key KPIs for this role?
• What opportunities are there for collaboration and knowledge-sharing with other teams and departments within the organization?

ASSUMPTION: The Founders Foundation values candidates who are proactive and engaged, and encourages open and honest communication throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Founders Foundation's careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your previous email marketing campaigns and their results.
• Research the Founders Foundation and its mission to demonstrate your enthusiasm and alignment with the organization.
• Prepare thoughtful questions to ask the interview panel about the role and the organization.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.