📌 Core Information
🔹 Job Title: Content Editor
🔹 Company: H&M Group
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing & Creative
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid: 3 days WFO, 2 days WFH)
🚀 Job Overview
Key aspects of this role include:
- Creating customer-relevant content for local activities across various digital channels
- Collaborating with multiple teams to ensure content aligns with brand guidelines and customer needs
- Analyzing content performance and optimizing messaging for target audiences
- Coordinating with regional production hubs for content execution
ASSUMPTION: This role requires a strong understanding of digital marketing and content creation, as well as the ability to work effectively with multiple teams and stakeholders.
📋 Key Responsibilities
✅ Create local content for email, push notification, social media, and hm.com based on global guidelines and customer insights
✅ Collaborate with media specialists and e-commerce teams to create customer-relevant content optimized for target groups and channel characteristics
✅ Conduct analysis on local content performance and visualize learnings in a sharable format
✅ Brief and coordinate with regional production hubs for content execution
✅ Share content insights and learnings with local, regional, and global teams
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring a balance of strong copywriting skills and data-driven decision making.
🎯 Required Qualifications
Education: Marketing or Creative degree, or equivalent experience
Experience: 2-5 years in content editing roles
Required Skills:
- Excellent English and Polish language skills
- Strong fashion copywriting skills
- Visual eye for composing content stories and assets
- Good understanding of content in digital channels
- Good knowledge of working in creative tools and MS Office package
- Good analytical ability and insights-driven mindset
Preferred Skills:
- Experience from coordinating with many stakeholders and teams
- Structured, organized, and efficient work style
- Experience from writing copy and creation of content stories for digital channels
ASSUMPTION: Candidates with a strong portfolio showcasing their copywriting and content creation skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is approximately PLN 8,000 - 12,000 gross per month, depending on experience and qualifications. This estimate is based on industry standards for content editor roles in Warsaw, Poland.
Benefits:
- 25% staff discount in all H&M brands
- Hybrid work mode (3 days WFO/2 days WFH)
- Private Medical Services
- Life insurance
- Sports activities compensation
- Glasses compensation
- Referral program for external colleagues joining
- H&M Incentive share scheme (HIP)
- Extensive internal training and onboarding program
- Possibility of growing within the company
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 5:00 PM CEST, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: H&M Group operates in the fast-fashion retail industry, focusing on affordable and sustainable clothing solutions for customers worldwide.
Company Size: H&M Group is a mid-sized company with approximately 1,000-5,000 employees globally, providing a collaborative and inclusive work environment.
Founded: H&M Group was founded in Sweden in 1947 and has since expanded to operate in 75 geographical markets with over 4,800 stores under various company brands.
Company Description:
- H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
- The company operates in 75 geographical markets with 4,800 stores under various brands
- H&M Group is committed to sustainability and ethical fashion practices
Company Specialties:
- Fast-fashion retail
- Affordable and sustainable clothing solutions
- Global brand management
Company Website: hmgroup.com
ASSUMPTION: H&M Group's focus on sustainability and ethical fashion practices is an essential aspect of its company culture and values.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in content editing or related fields.
Reporting Structure: The Content Editor for Poland reports to the Content Coordinator & Copywriter Manager.
Work Arrangement: This is a hybrid role with 3 days of on-site work per week and 2 days of remote work per week.
Growth Opportunities:
- Potential career progression within the content creation and marketing departments
- Opportunities to work on international projects and collaborate with global teams
- Access to extensive internal training and development programs
ASSUMPTION: H&M Group's global presence and commitment to employee development provide ample opportunities for career growth and advancement.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Warsaw, Poland
Office Location(s): Aleje Jerozolimskie 44, 00-024 Warszawa, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- The city is known for its rich history, vibrant culture, and diverse culinary scene
- Warsaw offers a high quality of life, with affordable housing and excellent public transportation
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:00 PM CEST, with flexibility for hybrid work arrangement.
ASSUMPTION: Warsaw's vibrant cultural scene and affordable cost of living make it an attractive location for professionals seeking a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the H&M Group career page
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss the role and candidate qualifications
- Final decision and offer extension
Key Assessment Areas:
- Copywriting and content creation skills
- Analytical and problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with H&M Group values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your best content creation work to showcase during the interview
- Research H&M Group's brand identity and values to demonstrate your understanding of the company and its mission
ATS Keywords: Content creation, copywriting, digital marketing, customer insights, brand guidelines, A/B testing, content strategy, visual composition, stakeholder coordination, creative tools, MS Office, email marketing, social media, e-commerce
ASSUMPTION: H&M Group's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- MS Office package (e.g., Word, Excel, PowerPoint)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Sustainability
- Integrity
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and development
Self-Assessment Questions:
- How do you ensure that your content aligns with H&M Group's brand identity and values?
- Can you provide an example of a time when you had to adapt your content strategy based on customer insights or data?
- How do you approach working with multiple teams and stakeholders to ensure content consistency and effectiveness?
ASSUMPTION: H&M Group values candidates who are passionate about fashion, customer-focused, and committed to sustainability and ethical practices.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative and analytical tasks to optimize content performance
- Adapting to changes in brand guidelines or customer preferences
- Collaborating effectively with remote or international teams
ASSUMPTION: The fast-paced nature of the fashion industry and the need to balance creativity with data-driven decision making can present unique challenges for content editors.
📈 Similar Roles Comparison
- Compared to other content editor roles, this position places a stronger emphasis on customer insights and data-driven decision making
- H&M Group's focus on sustainability and ethical fashion practices sets it apart from other fast-fashion retailers
- Career progression opportunities within H&M Group are comparable to those in other mid-sized fashion retailers
ASSUMPTION: While the core responsibilities of this role are similar to those of other content editor positions, the focus on customer insights and data-driven decision making sets it apart.
📝 Sample Projects
- Creating a localized email marketing campaign to promote a new product launch
- Developing a social media content strategy to increase engagement and drive sales
- Analyzing customer data to identify trends and optimize content performance
ASSUMPTION: The specific projects assigned to the content editor may vary depending on the team's needs and the candidate's skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process for local activities, and how my role would fit into that process?
- How does the content team collaborate with other departments, such as e-commerce and owned media, to ensure consistent messaging and branding?
- What opportunities are there for professional growth and development within the content creation department and the company as a whole?
- How does H&M Group measure the success of its content strategies, and what key performance indicators (KPIs) are used to track progress?
- What is the work environment like for content editors, and how does the team support one another to achieve common goals?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to H&M Group's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the H&M Group career page by June 22, 2025
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your best content creation work to showcase during the interview
- Research H&M Group's brand identity and values to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
