📌 Core Information
🔹 Job Title: Content Editor
🔹 Company: H&M Group
🔹 Location: Warsaw, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing & Creative
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days WFO/2 days WFH)
🚀 Job Overview
Key aspects of this role include:
- Creating and coordinating local content for digital channels
- Collaborating with multiple teams to ensure content aligns with brand guidelines
- Analyzing content performance and optimizing messaging
- Working with global guidelines and templates to create master briefs
- Securing content that meets customer needs and KPIs
ASSUMPTION: This role requires a strong understanding of digital marketing and content creation, as well as the ability to work effectively with multiple teams and stakeholders.
📋 Key Responsibilities
✅ Create and coordinate local content for email, push notification, social media, and hm.com
✅ Collaborate with media specialists and e-commerce teams to create customer-relevant content
✅ Conduct analysis on local content performance and visualize learnings
✅ Brief and coordinate with regional production hub for translations, versioning, and publishing
✅ Share content insights and learnings with local, regional, and global teams
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Marketing or Creative degree, or equivalent experience
Experience: 2-5 years in content editor roles
Required Skills:
- Excellent copywriting skills in English and Polish
- Visual eye for composing content stories and assets
- Good understanding of content in digital channels
- Good knowledge of creative tools and MS Office package
- Good analytical ability and insights-driven mindset
Preferred Skills:
- Experience in coordinating with multiple stakeholders and teams
- Structured, organized, and efficient work style
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills will have an advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between 15,000 PLN - 25,000 PLN per month, depending on experience and qualifications. This is an estimate based on industry standards for a mid-level content editor role in Warsaw.
Benefits:
- 25% staff discount in all H&M brands
- Hybrid work mode (3 days WFO/2 days WFH)
- Private Medical Services
- Life insurance
- Sports activities compensation
- Glasses compensation
- Referral program for external colleagues joining
- H&M Incentive share scheme (HIP)
- Extensive internal training and onboarding program
- Possibility of growing within the company
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: Large (1,001-5,000 employees)
Founded: 1947 (as Hennes), 1968 (as H&M)
Company Description:
- H&M Group is a multinational clothing company based in Sweden
- Focuses on fast-fashion clothing and operates in 75 geographical markets
- Emphasizes affordability, sustainability, and inclusivity in its business model
Company Specialties:
- Fast-fashion retail
- Sustainable fashion initiatives
- Global brand management
Company Website: hmgroup.com
ASSUMPTION: H&M Group's success in the fast-fashion industry requires employees to be adaptable, creative, and customer-focused.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Content Coordinator & Copywriter Manager
Work Arrangement: Hybrid (3 days WFO/2 days WFH)
Growth Opportunities:
- Potential career progression within the content creation team
- Opportunities to work on global campaigns and collaborate with international teams
- Access to extensive internal training and development programs
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in content creation and digital marketing.
🌍 Location & Work Environment
Office Type: Hybrid (Warsaw-based with remote work options)
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million
- The city is known for its rich history, vibrant culture, and thriving fashion industry
- Warsaw offers a high quality of life, with affordable living costs compared to other major European cities
Work Schedule: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: Warsaw's dynamic fashion industry and central European location make it an ideal base for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Content creation and copywriting skills
- Analytical and problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with H&M Group values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your content creation work to showcase during the interview
- Research H&M Group's brand identity and values to demonstrate your cultural fit
ATS Keywords: Content creation, copywriting, digital marketing, analytical skills, stakeholder coordination, creative tools, email marketing, social media, e-commerce, brand guidelines, customer insights, content optimization, visual composition, organizational skills, AB testing, content strategy
ASSUMPTION: Applicants should emphasize their content creation skills and demonstrate their understanding of H&M Group's brand and values throughout the application process.
🛠️ Tools & Technologies
- Creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- MS Office package (Word, Excel, PowerPoint)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Proficiency in industry-standard creative tools and digital marketing platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Sustainability
- Affordability
- Inclusivity
- Collaboration
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you incorporate customer insights into your content creation process?
- Can you provide an example of a time when you optimized content based on performance data?
- How do you ensure your content aligns with brand guidelines and maintains a consistent tone of voice?
ASSUMPTION: Applicants should demonstrate a strong understanding of H&M Group's values and a work style that aligns with the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in brand guidelines or campaign objectives
- Collaborating effectively with remote teams and stakeholders
- Keeping up with industry trends and best practices in content creation
ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Junior Content Strategist or Digital Content Creator, but with a stronger focus on local market adaptation and customer relevance
- Unlike other content creation roles, this position requires a high degree of collaboration with multiple teams and stakeholders
- Career progression in this role could lead to senior content creation or management positions within H&M Group
ASSUMPTION: Applicants should compare this role to similar positions in the industry to better understand the unique requirements and opportunities it offers.
📝 Sample Projects
- Creating a localized email campaign for a new product launch
- Developing a social media content calendar for a seasonal promotion
- Optimizing push notification content based on A/B testing results
ASSUMPTION: Applicants should prepare examples of their content creation work that demonstrate their ability to create engaging, customer-relevant content for various digital channels.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process for a local campaign?
- How does the content team collaborate with other departments, such as e-commerce and marketing?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does H&M Group support the professional development of its content creation team members?
- What are the biggest challenges facing the content team in the coming year, and how can this role help address them?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's content creation process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the H&M Group careers page
- Tailor your resume and cover letter to highlight your content creation skills and experience
- Prepare examples of your content creation work to showcase during the interview
- Research H&M Group's brand identity and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
