📌 Core Information
🔹 Job Title: Content Editor - English Speaking Markets
🔹 Company: Legend
🔹 Location: London, England
🔹 Job Type: Full-time
🔹 Category: Content & Editing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (initially New Zealand)
🚀 Job Overview
Key aspects of this role include:
- Writing, editing, and publishing content for English-speaking audiences
- Optimizing content for SEO and users, balancing technical precision with editorial excellence
- Refining content identity and driving market growth through innovative ideas
- Collaborating with various teams to create seamless user experiences
ASSUMPTION: This role requires a strong grasp of SEO best practices and the ability to balance ranking potential with human-first readability.
📋 Key Responsibilities
✅ Write, edit, and publish content that informs, converts, and connects with English-speaking audiences
✅ Optimize content for SEO and users, using tools like Ahrefs, Semrush, and SurferSEO
✅ Refine content identity and help Legend stand out in a competitive space
✅ Champion innovation and bring fresh ideas to boost engagement and drive market growth
✅ Improve workflows, evolve best practices, and level up internal tools
✅ Collaborate with Country Managers, Product, UX, and Engineering to create seamless user experiences
✅ Take ownership of the market strategy, refining the vision, setting the tone, and launching best-in-class content
ASSUMPTION: The role may evolve over time as the product and market grow, requiring adaptability and continuous learning.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field
Experience: Proven experience writing, editing, and optimizing English web content, ideally in iGaming or Affiliate Marketing
Required Skills:
- Excellent writing and editing skills in English
- Strong grasp of SEO best practices
- Ability to use metrics and insights to drive content performance
- Native or fluent English language skills
- Self-starting attitude with a love of learning
- Collaborative mindset
Preferred Skills:
- Experience with content management systems (CMS)
- Familiarity with HTML and CSS
- Knowledge of iGaming or Affiliate Marketing industry
ASSUMPTION: While not explicitly stated, having experience with SEO tools and content management systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per year (based on industry standards for a Content Editor with 2-5 years of experience in London)
Benefits:
- Remote work opportunities
- Flexible working hours
- Competitive salary and benefits package
- Opportunities for career growth and development
Working Hours: Full-time (40 hours per week), with flexibility for remote workers
ASSUMPTION: The salary range is an estimate based on industry standards for a Content Editor with the required experience level in London. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Online Media, focusing on iGaming, Sports Betting, and Personal Finance
Company Size: 501-1,000 employees, with a diverse powerhouse of creative minds, cutting-edge technologists, and industry experts
Founded: 2004, with a competitive spirit to be #1 in their markets
Company Description:
- Legend is a pioneering online media and technology company creating communities and products that engage and empower over 105 million people every year
- They focus on helping people make smart choices online by putting users first and innovating with forward-thinking solutions
- Legend is committed to creating a culture where they learn together, celebrate together, and push boundaries together
Company Specialties:
- Online Media
- Online Marketing
- Tech
- Digital
- Affiliate Marketing
- Web Development
- SEO
- Conversion
- Digital Content
- Agile
- Engineering
- PHP
- Content
- Content Marketing
- Delivery
- Product
- and UX & Design
Company Website: http://www.L1.com
ASSUMPTION: Legend's global presence and remote work opportunities allow for a diverse and inclusive work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports to the Content Manager, collaborating with a team of 80+ talented content creators, editors, and SEO specialists
Work Arrangement: Remote OK, initially focusing on the New Zealand market
Growth Opportunities:
- Expanding the product and market, requiring adaptability and continuous learning
- Potential to influence structure, tone, and performance of content in a market ready to scale
- Opportunities to collaborate with various teams and contribute to the company's success
ASSUMPTION: This role offers a unique opportunity to shape something meaningful in a space with serious momentum.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from one of Legend's many hubs in Europe or North America
Office Location(s): Global - Remote - Online, JE; Remote, GB
Geographic Context:
- London, England: A vibrant and multicultural city with a thriving tech industry
- New Zealand: A remote work location with a growing iGaming market
Work Schedule: Full-time (40 hours per week), with flexibility for remote workers
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from various locations.
💼 Interview & Application Insights
Typical Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with the team, Content Editor, and General Manager - Publishing (1 hour video via Zoom)
- 3rd: Take-home task (3 days to complete)
- 4th: Final interview with the team, General Manager - Publishing, and Head of Content (1 hour video via Zoom)
Key Assessment Areas:
- Writing and editing skills
- SEO knowledge and understanding
- Collaboration and communication skills
- Cultural fit and alignment with Legend's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for interview questions related to your writing and editing abilities, SEO knowledge, and collaboration skills
- Be ready to discuss your ideas for driving market growth and refining content identity
ATS Keywords: Content Writing, Editing, SEO, User Engagement, Organic Traffic, Collaboration, Innovation, Content Strategy, Performance Metrics, Creative Problem Solving, Technical Precision, Editorial Excellence, Market Growth, Workflow Improvement, Content Identity, User Trust
ASSUMPTION: Legend's interview process is designed to assess your skills and cultural fit, with a focus on your ability to write, edit, and optimize content for users and search engines.
🛠️ Tools & Technologies
- Ahrefs
- Semrush
- SurferSEO
- Content Management Systems (CMS)
- HTML and CSS (basic knowledge)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Competitive spirit
- User-first approach
- Innovation and forward-thinking
- Collaboration and teamwork
Work Style:
- Remote-friendly and flexible
- Results-driven and performance-focused
- Continuous learning and improvement
Self-Assessment Questions:
- How do you balance technical SEO requirements with editorial excellence?
- Can you provide an example of how you've driven market growth through innovative content strategies?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: Legend values diverse perspectives and encourages applicants to apply even if they don't meet every qualification listed. They are committed to creating an inclusive work environment where everyone can thrive.
⚠️ Potential Challenges
- Balancing technical SEO requirements with editorial excellence
- Keeping up with industry trends and best practices in a fast-paced environment
- Managing multiple projects and deadlines in a remote work setting
- Adapting to a new market and refining the content strategy accordingly
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Content Editor vs. Content Strategist: A Content Editor focuses more on day-to-day content creation and optimization, while a Content Strategist develops high-level content plans and strategies
- iGaming vs. Other Industries: iGaming has unique content requirements and regulations, requiring specific knowledge and expertise
- Legend vs. Other Companies: Legend offers a competitive spirit, user-first approach, and opportunities for growth and development in a rapidly expanding market
ASSUMPTION: This role offers a unique opportunity to shape content strategy and drive market growth in a competitive and dynamic industry.
📝 Sample Projects
- Developing a content strategy for a new market, such as New Zealand
- Optimizing existing content for SEO and user engagement, using tools like Ahrefs, Semrush, and SurferSEO
- Collaborating with cross-functional teams to create seamless user experiences and drive market growth
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does Legend support the growth and development of its content team members?
- Can you describe the company's approach to content strategy and optimization in the iGaming market?
- How does Legend foster collaboration and communication between remote team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Legend ensure that its content remains compliant with industry regulations and best practices?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's approach to content strategy and optimization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for interview questions related to your writing and editing abilities, SEO knowledge, and collaboration skills
- Be ready to discuss your ideas for driving market growth and refining content identity
- Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and asking any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
