📌 Core Information
🔹 Job Title: Content Editor - English Speaking Markets
🔹 Company: Legend
🔹 Location: Valletta, Malta
🔹 Job Type: Full-time
🔹 Category: Content & Editing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (initially focusing on New Zealand market)
🚀 Job Overview
Key aspects of this role include:
- Writing, editing, and publishing high-quality content for English-speaking audiences
- Optimizing content for SEO and user engagement
- Refining content identity and strategy for a competitive market
- Collaborating with cross-functional teams to create seamless user experiences
- Improving workflows and internal tools to enhance content production
ASSUMPTION: This role requires a balance of editorial excellence and technical SEO precision to create content that ranks and resonates with users.
📋 Key Responsibilities
✅ Write, edit, and publish content that informs, converts, and connects with English-speaking audiences, initially focusing on the New Zealand market
✅ Optimize content for SEO using tools like Ahrefs, Semrush, and SurferSEO to boost organic traffic and user trust
✅ Refine content identity and strategy to differentiate Legend in a competitive market
✅ Champion innovation by bringing fresh ideas to the table that boost engagement and drive market growth
✅ Improve workflows, best practices, and internal tools to streamline content production
✅ Collaborate with Country Managers, Product, UX, and Engineering teams to create seamless user experiences
✅ Take ownership of the market strategy, refining the vision, setting the tone, and launching best-in-class content
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field
Experience: Proven experience (2-5 years) writing, editing, and optimizing English web content, ideally in iGaming or Affiliate Marketing
Required Skills:
- Excellent writing, editing, and proofreading skills
- Strong grasp of SEO best practices and tools
- Ability to balance ranking potential with human-first readability
- Proven track record of writing and editing high-quality content that boosts user engagement and organic traffic
- Native or fluent English language skills
- Self-starting attitude with a love of learning and creativity
- Collaborative mindset and strong communication skills
Preferred Skills:
- Experience working remotely or in a distributed team
- Familiarity with content management systems (CMS)
- Knowledge of HTML and CSS
ASSUMPTION: Candidates with experience in iGaming or Affiliate Marketing will have a strong understanding of the industry and its unique content requirements.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and market conditions)
Benefits:
- Flexible working hours and remote work options
- Competitive vacation policy
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Legend is a global online media and technology company specializing in iGaming, Sports Betting, and Personal Finance. They operate over 150 brands and engage over 105 million people annually.
Company Size: Legend has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Legend was founded in 2004 and has since grown into a leading global player in its industries.
Company Description:
- Legend is a pioneering online media and technology company creating communities and products that engage and empower users worldwide
- The company is driven by its competitive spirit to be #1 and focuses on innovation, forward-thinking, and putting users first
- Legend offers a culture where employees learn together, celebrate together, and push boundaries together
Company Specialties:
- Online Media
- Online Marketing
- Tech
- Digital
- Affiliate Marketing
- Web Development
- SEO
- Conversion
- Digital Content
- Agile
- Engineering
- PHP
- Content
- Content Marketing
- Delivery
- Product
- UX & Design
Company Website: http://www.L1.com
ASSUMPTION: Legend's global presence and diverse portfolio of brands offer unique opportunities for career growth and exposure to various markets.
📊 Role Analysis
Career Level: This role is suitable for mid-level content professionals with 2-5 years of experience seeking to make a significant impact in a competitive market.
Reporting Structure: The Content Editor will report to the Content Manager and collaborate with various teams, including Country Managers, Product, UX, and Engineering.
Work Arrangement: This role offers remote work options with a focus on the New Zealand market initially. However, the role may require occasional travel or on-site work as needed.
Growth Opportunities:
- Expanding the role's scope to additional English-speaking markets as the company grows
- Developing expertise in content strategy and management
- Advancing to a senior content role or leadership position
ASSUMPTION: The Content Editor's success in this role will be measured by their ability to create high-quality content that drives user engagement, organic traffic, and market growth.
🌍 Location & Work Environment
Office Type: Legend operates a global, remote-first work environment with hubs in various locations worldwide.
Office Location(s): Valletta, Malta (with remote work options)
Geographic Context:
- Valletta, Malta is the capital city of Malta, known for its historic architecture and Mediterranean climate
- The cost of living in Malta is generally lower than in other European countries, offering a more affordable lifestyle
- Malta has a strategic location in the Mediterranean, making it an ideal base for working with international teams and markets
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from various locations, including the New Zealand market initially.
💼 Interview & Application Insights
Typical Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with Content Editor and General Manager - Publishing (1 hour video via Zoom)
- 3rd: Take-home task - you will be given 3 days to complete the task
- 4th: Final interview with General Manager - Publishing and Head of Content (1 hour video via Zoom)
Key Assessment Areas:
- Writing and editing skills
- SEO knowledge and content optimization
- Cultural fit and collaboration skills
- Problem-solving and creativity
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your best work, demonstrating your ability to write and edit high-quality content
- Prepare for the take-home task by familiarizing yourself with Legend's content and understanding the unique challenges of the iGaming and Affiliate Marketing industries
- Research Legend's company culture and values to ensure a strong fit
ATS Keywords: Content Editing, SEO, Content Strategy, User Engagement, Collaboration, Creative Problem Solving, Performance Metrics, Content Publishing, Market Growth, Workflow Improvement, Content Identity, Innovation, Technical Precision, Editorial Excellence, User Trust, Content Optimization
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a remote, collaborative work environment.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- SEO tools (Ahrefs, Semrush, SurferSEO)
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Content Editor should be comfortable learning and using new tools and technologies as needed to optimize their performance.
👔 Cultural Fit Considerations
Company Values:
- Competitive spirit
- Innovation and forward-thinking
- User-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Creative and adaptable
- Strong communication and collaboration skills
Self-Assessment Questions:
- How do you balance ranking potential with human-first readability in your content?
- Can you provide an example of a time when you optimized content for SEO and saw a significant improvement in organic traffic?
- How do you approach refining a content identity and strategy for a competitive market?
ASSUMPTION: Legend values diverse perspectives and encourages applicants to apply even if they don't meet every qualification listed. The company is committed to fostering an inclusive and supportive work environment.
⚠️ Potential Challenges
- Working in a competitive market with established competitors
- Balancing the demands of SEO optimization and user engagement
- Collaborating effectively with remote teams across different time zones
- Adapting to a fast-paced and ever-changing work environment
ASSUMPTION: The Content Editor must be proactive, resourceful, and adaptable to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional content roles, this position requires a strong focus on SEO optimization and market growth
- The iGaming and Affiliate Marketing industries have unique content requirements and challenges
- This role offers the opportunity to make a significant impact in a competitive market and grow with the company
ASSUMPTION: Candidates with experience in similar roles in competitive markets will have a strong understanding of the unique challenges and opportunities presented by this position.
📝 Sample Projects
- Optimizing a series of blog posts for a specific keyword, resulting in a significant increase in organic traffic
- Refining a content strategy for a new market launch, leading to improved user engagement and conversions
- Collaborating with a cross-functional team to create a comprehensive content audit and plan for a major website redesign
ASSUMPTION: These sample projects demonstrate the Content Editor's ability to balance technical SEO requirements with editorial excellence and user-centric content creation.
❓ Key Questions to Ask During Interview
- How does Legend support the professional development of its content team members?
- Can you describe the company's approach to refining content identity and strategy in competitive markets?
- How does Legend foster a collaborative and inclusive work environment, particularly for remote team members?
- What opportunities exist for growth and advancement within the content team at Legend?
- How does Legend measure the success of its content and the impact of the Content Editor's work?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company culture, ensuring a strong fit and successful onboarding.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the take-home task by familiarizing yourself with Legend's content and understanding the unique challenges of the iGaming and Affiliate Marketing industries
- Research Legend's company culture and values to ensure a strong fit
- Follow up with the Talent Partner after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
