📌 Core Information
🔹 Job Title: Content Editor - Liverpool Echo
🔹 Company: Reach plc
🔹 Location: Liverpool, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Journalism & Media
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of reporters to deliver engaging digital news content
- Managing the publishing of news and lifestyle articles
- Overseeing social media channels and developing audience engagement strategies
- Collaborating with the team to grow audience at scale and deepen relationships with existing readers
- Utilizing local knowledge to inform content decisions and reach underserved communities
ASSUMPTION: This role requires a balance of strong editorial leadership, creativity, and understanding of digital audience behavior to drive engagement and growth.
📋 Key Responsibilities
✅ Lead a team of reporters to deliver fresh, engaging, accurate, and legally-sound news and lifestyle content
✅ Organize and manage the publishing of content across various platforms
✅ Use excellent news sense to launch live blogs for big stories and maintain momentum
✅ Oversee websites and social media channels, helping to develop social strategy
✅ Play a crucial role in developing the Customer Value Strategy, focusing on newsletters and maximizing audience loyalty
✅ Work shifts on a rota basis, including evenings and weekends, with a flexible approach
ASSUMPTION: This role involves a mix of hands-on content creation, team management, and strategic planning to achieve audience growth and engagement targets.
🎯 Required Qualifications
Education: Senior NCTJ/NQJ Level 6 journalism qualification or relevant time served
Experience: Proven track record of writing and editing digital news content in a fast-paced newsroom environment
Required Skills:
- Excellent writing and storytelling skills
- Thorough understanding of UK media law and audience engagement strategies
- Good understanding of SEO, search, social, and digital audience behavior
- Excellent local knowledge and understanding of the Liverpool Echo's audience
- Proven ability to manage and motivate a team
- Strong communication, motivation, and people skills
Preferred Skills:
- Prior experience with data journalism and interactives
- Fluency in additional languages
ASSUMPTION: Candidates with a strong journalistic background, excellent writing skills, and a proven track record in digital news content creation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £30,000 - £40,000 per annum (Estimated based on industry standards for a Content Editor role in Liverpool)
Benefits:
- Pension scheme with up to 6% employer match
- 25 days holiday per year, with additional days accrued after three, five, and ten years of service
- Holiday purchase scheme
- Giving back day - an additional day of leave to support a cause close to your heart
- Enhanced family leave policies
- Private healthcare cash plan
- Wellbeing support, including a 24/7 employee assistance program
- Career opportunities and learning & development programs
Working Hours: Full-time, with shifts worked on a rota basis, including evenings and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Editor role in Liverpool. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Reach plc is the UK’s and Ireland’s largest commercial news publisher, with over 120 trusted brands across national and local titles, as well as US brands.
Company Size: Reach plc has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: 1832 (as the Daily Mirror's parent company)
Company Description:
- Home to iconic brands such as the Mirror, Express, Daily Record, Daily Star, and regional titles like the Liverpool Echo, Manchester Evening News, and MyLondon
- Reach plc has a monthly readership of 47 million people across print and digital platforms
- The company is committed to diversity, inclusion, and supporting its employees' wellbeing
Company Specialties:
- News publishing
- Digital media
- Journalism
- Content creation and distribution
Company Website: http://www.reachplc.com
ASSUMPTION: Reach plc's large size and diverse portfolio of brands offer candidates the opportunity to work on a wide range of news and lifestyle content, as well as the chance to progress their career within the organization.
📊 Role Analysis
Career Level: This role is suitable for experienced senior journalists looking to take the next step in their career or senior reporters seeking a management role.
Reporting Structure: The Content Editor will lead a team of reporters and collaborate with other editorial teams to deliver engaging content and grow audience engagement.
Work Arrangement: This is an on-site role based in the Liverpool city centre hub, with a flexible approach to working shifts on a rota basis, including evenings and weekends.
Growth Opportunities:
- Progression to a more senior editorial role, such as Head of Content or Editor-in-Chief
- Expanding skills in data journalism, video production, or other multimedia content creation
- Transitioning to a related role within the organization, such as digital strategy or audience development
ASSUMPTION: This role offers candidates the opportunity to develop their leadership and strategic skills while working on high-impact news and lifestyle content for a large and diverse audience.
🌍 Location & Work Environment
Office Type: The Liverpool Echo's office is a modern, collaborative workspace in the city centre.
Office Location(s): Liverpool, United Kingdom
Geographic Context:
- Liverpool is a vibrant, multicultural city with a rich history and a thriving arts and culture scene
- The city is home to several major sports teams and hosts numerous events throughout the year
- Liverpool has excellent transport links, with a major airport nearby and a comprehensive public transport system
Work Schedule: The role involves working shifts on a rota basis, including evenings and weekends, with a flexible approach to accommodate team needs.
ASSUMPTION: Liverpool offers candidates a dynamic and engaging work environment, with a diverse range of content to cover and a supportive local community.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss your experience and fit for the role
- In-person or virtual interview with the hiring manager and/or other team members
- Final decision and offer
Key Assessment Areas:
- Journalistic skills and experience
- Leadership and team management abilities
- Understanding of audience engagement strategies and digital trends
- Cultural fit and alignment with Reach plc's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your portfolio of published work, demonstrating your ability to create engaging content
- Prepare examples of your local knowledge and understanding of the Liverpool Echo's audience
- Research Reach plc and the Liverpool Echo to show your enthusiasm for the role and the company
ATS Keywords: Content Editor, Journalism, Digital News, Audience Engagement, SEO, Social Media, Team Management, Storytelling, Local Knowledge, Liverpool Echo
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your fit for the position.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Social media platforms (e.g., Facebook, Twitter, Instagram, TikTok)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Newsroom management tools (e.g., Trello, Asana, Slack)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they enable efficient content creation, management, and distribution.
👔 Cultural Fit Considerations
Company Values:
- Trust
- Integrity
- Ambition
- Collaboration
- Diversity & Inclusion
Work Style:
- Dynamic and fast-paced newsroom environment
- Collaborative and supportive team culture
- Flexible and adaptable approach to work
- Strong focus on audience engagement and growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative newsroom environment?
- Are you passionate about creating engaging content that resonates with local audiences?
- Do you have strong leadership and team management skills, with the ability to motivate and support your team?
- Are you committed to Reach plc's values and dedicated to fostering a diverse and inclusive workplace?
ASSUMPTION: Candidates who align with Reach plc's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and skill sets
- Balancing the demands of breaking news coverage with strategic planning and audience development
- Adapting to the fast-paced and ever-changing digital media landscape
- Maintaining work-life balance while working shifts on a rota basis
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other Content Editor roles, this position offers the opportunity to work for a large, established news publisher with a diverse portfolio of brands
- This role requires a strong understanding of local audience engagement strategies, as well as the ability to create engaging content for a wide range of topics
- Career progression opportunities may include moving into a more senior editorial role or transitioning to a related function within the organization
ASSUMPTION: This role offers candidates the chance to work on high-impact news and lifestyle content for a large and diverse audience, with the potential for career growth and development within the organization.
📝 Sample Projects
- Leading a team to cover a major breaking news story, ensuring accurate and engaging content is published across multiple platforms
- Developing and implementing a successful audience engagement strategy for a specific news or lifestyle vertical
- Creating and managing a high-performing team of reporters, fostering a collaborative and supportive work environment
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Content Editor in this role, requiring strong leadership, strategic thinking, and excellent content creation skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall editorial strategy for the Liverpool Echo and Reach plc?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its editorial team members?
- What is the team structure and dynamic, and how does this role contribute to its success?
- How does Reach plc foster a diverse and inclusive workplace, and what initiatives are in place to support this?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your local knowledge and understanding of the Liverpool Echo's audience
- Research Reach plc and the Liverpool Echo to show your enthusiasm for the role and the company
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
