📌 Core Information
🔹 Job Title: Content Editor - North American Markets
🔹 Company: Legend
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Content, Editing, SEO
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (North America)
🚀 Job Overview
Key aspects of this role include:
- Editing and optimizing English-language content for web-based iGaming products
- Collaborating with SEO, Product, and UX teams to enhance user engagement and retention
- Working autonomously and collaboratively to meet deadlines and quality standards
- Continuously learning, developing, and growing within a fast-paced, dynamic environment
ASSUMPTION: This role requires a strong understanding of SEO best practices and a keen eye for detail to ensure high-quality content that resonates with users and drives engagement.
📋 Key Responsibilities
✅ Edit, proofread, and publish content for English-speaking products
✅ Audit existing content and create new content based on user and SEO best practices
✅ Use SEO tools like Ahrefs, SemRush, and SurferSEO to optimize content and recommend improvements
✅ Contribute ideas to content strategies and ensure they're followed to enhance user engagement and retention
✅ Ensure operational excellence by adhering to deadlines and quality standards
✅ Suggest innovative ways to engage the iGaming audience and expand market reach
✅ Work as part of a high-performing team and set personal development goals to continually grow skill set
ASSUMPTION: This role involves a significant amount of content creation and optimization, requiring strong writing skills and a solid understanding of SEO principles.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field
Experience: 2-5 years of relevant experience in a similar role, editing and optimizing English-language content for the web
Required Skills:
- Excellent writing and proofing skills with an unrivaled eye for detail
- Hands-on experience with SEO and using metrics to monitor/validate content success
- Strong can-do attitude and ability to thrive in a fast-paced, rapidly changing environment
- Self-motivated, imaginative, and confident working on own initiative and with autonomy
- Team player mentality with a collaborative approach to work
- Improvement mindset, constantly striving to learn, develop, and grow
Preferred Skills:
- Experience working with iGaming or casino content
- Familiarity with content management systems (CMS)
- Knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, experience with iGaming content and familiarity with relevant CMS platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per year (Estimated based on industry standards for a Content Editor role in the UK with 2-5 years of experience)
Benefits:
- Annual discretionary bonus
- Paid annual leave
- Long-term incentive plan
- Flexible work-life balance
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Editor role in the UK with 2-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Online media and technology, specializing in iGaming, Sports Betting, and Personal Finance
Company Size: 501-1,000 employees
Founded: 2004
Company Description:
- Legend is a global online media and technology company creating communities and products that engage and empower over 105 million people every year
- Responsible for developing one of the world’s leading portfolios featuring over 150 brands
- Guided by the purpose of helping people make smart choices online, focusing on innovation and forward-thinking
Company Specialties:
- Online Media
- Online Marketing
- Tech
- Digital
- Affiliate Marketing
- Web Development
- SEO
- Conversion
- Digital Content
- Agile
- Engineering
- PHP
- Content
- Content Marketing
- Delivery
- Product
- and UX & Design
Company Website: http://www.L1.com
ASSUMPTION: Legend is a global company with a strong focus on innovation and forward-thinking, providing ample opportunities for growth and development within the online media and technology industry.
📊 Role Analysis
Career Level: Mid-level Content Editor role with opportunities for growth and development
Reporting Structure: Reports directly to the Content Manager
Work Arrangement: Remote OK, with a focus on North American markets
Growth Opportunities:
- Collaborating with cross-functional teams to expand knowledge and skills
- Working on high-impact projects to drive user engagement and retention
- Potential career progression into senior content roles or related fields
ASSUMPTION: This role offers significant opportunities for growth and development within a dynamic and innovative environment, with the potential for career progression based on performance and achievements.
🌍 Location & Work Environment
Office Type: Remote-first company with global offices and a strong focus on online collaboration
Office Location(s): Global - Remote - Online, JE; Remote, GB
Geographic Context:
- London, City of, United Kingdom: Legend's global headquarters, with a strong presence in the European market
- North America: Focus of this role, with a remote work arrangement to support the North American markets
Work Schedule: Full-time, with a standard workweek of 40 hours, and the flexibility to work remotely
ASSUMPTION: This role offers a flexible work arrangement, allowing for a healthy work-life balance and the opportunity to work remotely from North America.
💼 Interview & Application Insights
Typical Process:
- Initial Chat: A 30-minute Zoom call with the Talent Partner
- Team Interview: A 45-minute video interview via Zoom with the Content Editor and Content Editor
- Take-Home Task: Complete a task within 3 days to showcase skills
- Final Interview: A 1-hour video interview via Zoom with the Content Manager and Senior Content Editor
Key Assessment Areas:
- Writing and proofing skills
- SEO knowledge and experience
- Collaboration and teamwork
- Problem-solving and creativity
- Adaptability and growth mindset
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the take-home task by demonstrating your understanding of SEO best practices and content optimization
- Research Legend's company culture and values to show your fit for the team
ATS Keywords: Content Editor, SEO, iGaming, Casino, Writing, Proofreading, Collaboration, Creativity, Problem-Solving, Attention to Detail, Self-Motivation, Imagination, Team Player, Feedback Embrace, Content Auditing, Content Creation
ASSUMPTION: The interview process for this role is designed to assess candidates' skills, experience, and cultural fit, with a focus on writing and SEO abilities, as well as collaboration and adaptability.
🛠️ Tools & Technologies
- Ahrefs
- SemRush
- SurferSEO
- Content Management Systems (CMS)
- HTML and CSS (preferred)
ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, as they are commonly used in the content creation and optimization process.
👔 Cultural Fit Considerations
Company Values:
- Collaborate with super-smart colleagues and learn from the best
- Engage in development opportunities at all levels
- Enjoy tailored flexibility for your work-life balance
- Benefit from an annual discretionary bonus to reward your efforts
- Receive paid annual leave, plus a well-deserved break during the festive season
- Participate in a long-term incentive plan to share in Legend's growth and success
- Experience exciting global Legend events, uniting in person to ignite shared passion and unveil strategies for the year ahead
Work Style:
- Fast-paced and rapidly changing environment
- Autonomous and collaborative work
- Focus on continuous learning, development, and growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with a strong focus on innovation and forward-thinking?
- Are you a self-motivated, imaginative, and confident individual who can work autonomously and collaboratively?
- Do you embrace feedback and continuously strive to learn, develop, and grow within your role?
ASSUMPTION: Legend values a strong work-life balance, continuous learning and development, and a collaborative work environment that fosters innovation and forward-thinking.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining high-quality standards in a fast-paced environment
- Adapting to a remote work arrangement and collaborating effectively with global teams
- Staying up-to-date with industry trends and best practices in iGaming content and SEO
- Managing multiple projects and priorities simultaneously
ASSUMPTION: These challenges are common in a fast-paced, dynamic environment and can be overcome with strong time management, communication, and organizational skills, as well as a growth mindset and adaptability.
📈 Similar Roles Comparison
- This role focuses on iGaming content, whereas similar roles may focus on other verticals such as Sports Betting or Personal Finance
- Legend is a global company with a strong presence in Europe and North America, offering opportunities for international collaboration and growth
- Career progression in this role may lead to senior content roles or related fields within the online media and technology industry
ASSUMPTION: This role offers unique opportunities for growth and development within the iGaming content vertical, with the potential for career progression based on performance and achievements.
📝 Sample Projects
- Optimizing existing casino content to improve user engagement and SEO performance
- Creating new, high-quality content tailored to North American audiences and SEO best practices
- Collaborating with cross-functional teams to develop and implement content strategies that drive user engagement and retention
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on content creation, optimization, and collaboration to drive user engagement and retention.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the content team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Legend support the growth and development of its employees in this role?
- What are the most challenging aspects of working in a remote, global team, and how does Legend address them?
- How does Legend measure the success of its content strategies, and how will my performance be evaluated in this role?
ASSUMPTION: These questions are designed to assess the role's fit within the organization, the team's priorities and expectations, Legend's support for employee growth and development, and the company's approach to remote work and performance evaluation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the take-home task by demonstrating your understanding of SEO best practices and content optimization
- Research Legend's company culture and values to show your fit for the team
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
