📌 Core Information
🔹 Job Title: Content Expert
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Ribeirão Preto, São Paulo, Brazil
🔹 Job Type: Hybrid (08h00 às 18:00)
🔹 Category: Marketing Projects (IMS)
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the implementation and execution of content operationalization strategy
- Assessing brand and market maturity
- Collaborating with creative teams to ensure branding guidelines are followed
- Working in a diverse, innovative, and inclusive environment
ASSUMPTION: This role requires a strong understanding of branding principles and the ability to work effectively with creative teams to maintain brand consistency.
📋 Key Responsibilities
✅ Supporting the implementation and execution of content operationalization strategy
✅ Assessing brand and market maturity, including solutions, resources, and budget
✅ Developing a holistic understanding of content in the markets and brands
✅ Collaborating with creative teams to ensure branding guidelines are followed and that produced pieces reflect the essence of the brand
✅ Working in a hybrid environment, with flexible hours from 08h00 to 18:00
ASSUMPTION: While this role does not involve developing creative concepts, a strong design perspective is crucial for effective collaboration with creative teams.
🎯 Required Qualifications
Education: A complete degree is required.
Experience: 2-5 years of experience in a related field.
Required Skills:
- Advanced English for conversation
- Strong design perspective and skills in creating advertising pieces and communication materials
- Expertise in branding and understanding of various branding formats and strategies
- Knowledge of Google Analytics, Agile methodology, and performance analysis
- Excellent communication, result-oriented, and analytical skills
- Interest in growth and working in multidisciplinary projects
Preferred Skills:
- Experience with Google Analytics and Agile methodology
ASSUMPTION: A strong design perspective and branding expertise are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: Based on experience level and market standards, the estimated salary range for this role in Brazil is BRL 5,000 - 8,000 per month.
Benefits:
- Working in a diverse and innovative environment
- Opportunities for growth and development
- Competitive salary package
Working Hours: Flexible hours from 08h00 to 18:00, with the option to work remotely.
ASSUMPTION: The salary range is an estimate based on market standards for similar roles in Brazil. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is the world’s largest food and beverage company, driven by the aim of enhancing quality of life for everyone through unlocking the power of food.
Company Size: Nestlé has around 273,000 employees and operates in almost every country worldwide, with headquarters in Vevey, Switzerland.
Founded: Nestlé's origin can be traced back to 1866, with the first European condensed milk factory opened in Cham, Switzerland.
Company Description:
- Nestlé offers products and services for all stages of life, every moment of the day, helping people care for themselves and their families
- The company serves with passion and a spirit of excellence, offering products in almost every food and beverage category
- Nestlé's culture is based on values rooted in respect: respect for themselves, others, diversity, and the future
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's diverse product portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for professionals with 2-5 years of experience seeking to advance their careers in content strategy and branding.
Reporting Structure: The role reports to the Digital Services Manager.
Work Arrangement: The role offers a hybrid work arrangement with flexible hours from 08h00 to 18:00.
Growth Opportunities:
- Working in a diverse and innovative environment with opportunities for learning and growth
- Potential career progression within Nestlé's global organization
ASSUMPTION: This role provides an excellent opportunity for professionals looking to gain experience in content strategy and branding within a large, multinational organization.
🌍 Location & Work Environment
Office Type: Nestlé's office in Ribeirão Preto, São Paulo, Brazil, offers a hybrid work environment with flexible hours.
Office Location(s): Av. Nestlé 55, Vevey, 1800, CH
Geographic Context:
- Ribeirão Preto is a city in the state of São Paulo, Brazil, with a population of approximately 650,000 people
- The city is known for its vibrant culture, historical sites, and educational institutions
- Ribeirão Preto has a tropical savanna climate, with warm and humid weather throughout the year
Work Schedule: Flexible hours from 08h00 to 18:00, with the option to work remotely.
ASSUMPTION: The hybrid work environment and flexible hours offer a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Branding expertise and understanding of various branding formats and strategies
- Design skills and ability to collaborate with creative teams
- Communication and analytical skills
- Interest in growth and working in multidisciplinary projects
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience in content strategy, branding, and design
- Prepare examples of your work that demonstrate your design skills and understanding of branding principles
- Be ready to discuss your interest in growth and working in multidisciplinary projects
ATS Keywords: Content Strategy, Branding, Design Principles, Google Analytics, Agile Methodology, Performance Analysis, Communication, Collaboration, Analytical Skills, Growth Mindset
ASSUMPTION: Nestlé's application process may vary depending on the specific role and location, but typically involves several stages of assessment and interviews.
🛠️ Tools & Technologies
- Google Analytics
- Agile methodology
- Performance analysis tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect for themselves, others, diversity, and the future
- Passion for serving customers and consumers
- Spirit of excellence in all aspects of the business
Work Style:
- Collaborative and multidisciplinary approach
- Focus on results and continuous improvement
- Adaptability and flexibility in a dynamic work environment
Self-Assessment Questions:
- How do your design skills and understanding of branding principles align with Nestlé's values and work style?
- How do you approach working in a multidisciplinary team and collaborating with creative teams to maintain brand consistency?
- How do you stay up-to-date with industry trends and new tools and technologies in content strategy and branding?
ASSUMPTION: Nestlé values diversity and inclusion, and candidates who can demonstrate a strong fit with the company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment with tight deadlines
- Collaborating with multiple departments and teams to ensure branding guidelines are followed
- Adapting to a hybrid work environment and maintaining productivity outside of traditional office hours
- Keeping up with the latest trends and best practices in content strategy and branding
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Content Strategist or Brand Manager position, but with a stronger focus on design and collaboration with creative teams
- In the marketing and advertising industry, this role may be comparable to a Content Marketing Manager or Art Director position
- Career progression in this role could lead to positions such as Senior Content Strategist, Brand Director, or Marketing Manager
ASSUMPTION: While this role shares similarities with other content strategy and branding positions, its unique focus on design and collaboration with creative teams sets it apart.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including assessment of brand and market maturity
- Collaborating with creative teams to design advertising campaigns that align with branding guidelines and reflect the essence of the brand
- Analyzing market trends and performance data to inform content strategy and improve brand positioning
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content strategy and branding efforts for the company?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobdetails.nestle.com/job/Ribeir%C3%A3o-Preto-Content-Expert-S%C3%A3o-14094-000/1206706901/
- Tailor your resume and cover letter to highlight your relevant skills and experience in content strategy, branding, and design
- Prepare examples of your work that demonstrate your design skills and understanding of branding principles
- Be ready to discuss your interest in growth and working in multidisciplinary projects
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
