Content Gatherer & Storytelling Manager

GOOD360

Full-time

On-site

Alexandria, Virginia, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Content Gatherer & Storytelling Manager

🔹 Company: Good360

🔹 Location: Alexandria, Virginia, United States

🔹 Job Type: Hybrid (3 days in-office)

🔹 Category: Marketing & Fundraising

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

Capturing impactful stories from communities in hardship
Producing multimedia content for various channels
Collaborating with nonprofit partners and internal teams
Aligning content with campaign goals and measuring effectiveness
Managing integrated marketing projects and client relationships

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to manage multiple projects and stakeholders.

📋 Key Responsibilities

✅ Travel throughout the country (and occasionally globally) to capture video, photos, and interviews with nonprofit partners, beneficiaries, and donors

✅ Identify story angles that support fundraising, donor engagement, and brand building

✅ Produce multimedia content, including photography, video (including drone footage), and written content for multiple audiences and channels

✅ Conduct interviews with nonprofit leaders, disaster survivors, and community members to tell stories of resilience, perseverance, and hope

✅ Collaborate across teams to determine the best execution strategies and identify optimal storytelling moments

✅ Align content with campaign goals and tailor it to web, email, social, and media use

✅ Track performance and optimize storytelling based on analytics and audience response, report on effectiveness, and recommend new storylines as needed

✅ Conduct outreach to nonprofits to identify the most compelling and worthwhile storytelling opportunities

✅ Maintain event calendars, follow up with on-site contacts, and schedule travel/logistics as needed

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, marketing, or a related field

Experience: Minimum 5 years of relevant in-field photographic/videography experience

Required Skills:

Proven ability to manage high-value clients and foster relationships with various audiences
Ability to manage integrated marketing projects and ensure accurate, timely delivery
Top-notch verbal, written, and interpersonal communication skills
Ability to travel to resource-constrained areas following disasters or crises
Familiarity with digital asset management and metadata
Experience using Canva, Adobe Creative Suite, and Microsoft Office

Preferred Skills:

Experience with Asana, WordPress, Dotdigital, Magento, and SalesForce (or similar platforms)

ASSUMPTION: Candidates should have a strong portfolio showcasing their storytelling abilities and experience working with diverse stakeholders.

💰 Compensation & Benefits

Salary Range: $65,000 - $70,000 per year, with a 5% bonus potential

Benefits:

Health, dental, and vision coverage programs
Short-term and long-term disability and life insurance coverage options
403B plan with matching
Generous and flexible paid time off policy
Volunteer time off policy
Hybrid work environment

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range and benefits package are competitive for the nonprofit sector and reflect the organization's commitment to employee well-being and work-life balance.

📌 Applicant Insights 🔍 Company Context

📌 Applicant Insights

🔍 Company Context

Industry: Good360 is the global leader in product philanthropy and purposeful giving, partnering with socially responsible companies to source highly needed donated goods and distribute them through a network of diverse nonprofits supporting people in need.

Company Size: Mid-size (51-200 employees)

Founded: 1983, with a 4-star Charity Navigator rating and named the #2 charity on the Forbes list of America’s Top 100 Charities for 2023 and 2024

Company Description:

Good360's mission is to close the need gap by partnering with socially responsible companies to source highly needed donated goods and distribute them through a network of diverse nonprofits supporting people in need.
The organization has been recognized as both a top workplace in the Washington, DC metro area and as a top nonprofit to work for in the United States.

Company Specialties:

Product philanthropy
Helping charities fulfill their missions
Corporate donations
Serving nonprofits
Crowd-funding

Company Website: http://good360.org/

ASSUMPTION: Working at Good360 offers the opportunity to make a significant impact on communities in need while working for a mission-driven organization with a strong reputation in the nonprofit sector.

📊 Role Analysis

Career Level: Mid-career (5-10 years of experience)

Reporting Structure: Reports directly to the VP, Marketing, with close collaboration with the Director of Content Marketing and other internal teams

Work Arrangement: Hybrid (3 days in-office, 2 days remote)

Growth Opportunities:

Potential to grow into a leadership role within the marketing department
Opportunities to expand storytelling capabilities and team management responsibilities
Chance to gain experience in nonprofit management and fundraising

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience in various aspects of nonprofit management.

🌍 Location & Work Environment

Office Type: Hybrid (Old Town Alexandria office)

Office Location(s): 675 North Washington Street, Suite 330, Alexandria, Virginia 22314, US

Geographic Context:

Alexandria, Virginia, is located just outside Washington, D.C., offering a blend of urban and suburban living
The area is known for its historic architecture, waterfront views, and vibrant cultural scene
Alexandria is easily accessible by public transportation, with a short commute to D.C.

Work Schedule: Flexible, with core hours from 9:00 AM to 5:00 PM

ASSUMPTION: The hybrid work arrangement and flexible scheduling allow for a good work-life balance, with the option to work remotely two days per week.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening with the hiring manager
In-person or virtual interview with the marketing team
Final interview with the VP, Marketing
Background check and reference check

Key Assessment Areas:

Storytelling and content creation skills
Project management and organizational skills
Communication and interpersonal skills
Cultural fit and alignment with Good360's mission

Application Tips:

Tailor your resume and cover letter to highlight your storytelling and project management skills
Include a portfolio or examples of your work, showcasing your ability to capture and tell impactful stories
Prepare questions about the role, the team, and the organization's mission to demonstrate your interest and engagement

ATS Keywords: Storytelling, content creation, project management, nonprofit, marketing, fundraising, photography, videography, communication, collaboration, hybrid work, flexible scheduling

ASSUMPTION: The interview process will focus on assessing your storytelling and project management skills, as well as your cultural fit with the organization.

🛠️ Tools & Technologies

Canva
Adobe Creative Suite
Microsoft Office
Asana
WordPress
Dotdigital
Magento
SalesForce

ASSUMPTION: Proficiency in these tools and technologies is preferred, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

Collaboration
Innovation
Integrity
Empowerment
Excellence

Work Style:

Collaborative and team-oriented
Adaptable and flexible
Results-driven and detail-oriented
Committed to the organization's mission and values

Self-Assessment Questions:

How do you align with Good360's core values, and can you provide an example of how you've demonstrated each value in your previous roles?
How do you approach working in a hybrid environment, and what strategies do you use to stay organized and productive when working remotely?
How do you balance the need for creativity and innovation with the requirement for accurate and timely delivery of projects?

ASSUMPTION: Good360 values candidates who are passionate about their mission, collaborative, and committed to delivering high-quality work.

⚠️ Potential Challenges

Occasional travel to resource-constrained areas following disasters or crises
Managing multiple projects and deadlines simultaneously
Working with diverse stakeholders, including nonprofit partners, donors, and internal teams
Balancing creative storytelling with the need for accurate and timely delivery

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

This role differs from other marketing or content creation positions in its focus on storytelling for social impact and its requirement for frequent travel to capture stories from the field
In the nonprofit sector, this role is unique in its combination of storytelling, project management, and fundraising responsibilities
Career paths for this role may include transitioning into leadership roles within marketing or nonprofit management, or moving into more specialized storytelling or fundraising positions

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for candidates interested in both storytelling and nonprofit management.

📝 Sample Projects

Documenting the impact of Good360's work in a disaster-stricken community, capturing the resilience and hope of its residents
Creating a multimedia campaign to raise awareness and funds for a specific nonprofit partner, highlighting the needs and successes of their programs
Producing a series of stories showcasing the power of corporate giving and the positive impact it has on communities in need

ASSUMPTION: These projects demonstrate the range of storytelling opportunities available within this role and the potential impact of the candidate's work on the organization's mission.

❓ Key Questions to Ask During Interview

How does this role fit into the organization's overall marketing and fundraising strategy?
What are the most significant challenges facing the marketing team, and how can this role help address them?
How does Good360 support the professional growth and development of its employees?
What are the most rewarding aspects of working in this role, according to current team members?
How does Good360 measure the success of its storytelling and marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the organization's mission, allowing you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the linked application form
Tailor your resume and cover letter to highlight your storytelling and project management skills, as well as your passion for Good360's mission
Prepare a portfolio or examples of your work, showcasing your ability to capture and tell impactful stories
Prepare questions about the role, the team, and the organization's mission to demonstrate your interest and engagement
Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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