📌 Core Information
🔹 Job Title: Content Generator (Manager, Content Strategy & Creation)
🔹 Company: DNAnexus
🔹 Location: Boston, MA, USA
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing compelling narratives around complex genomic and precision health concepts
- Collaborating cross-functionally to create high-quality content across multiple formats
- Strategic content development informed by data analytics
- Leveraging modern content tools and emerging technologies
ASSUMPTION: This role requires a strong blend of creative storytelling, analytical skills, and collaboration to effectively communicate DNAnexus' value proposition and drive engagement with B2B professionals.
📋 Key Responsibilities
✅ Content Creation & Storytelling:
- Identify and develop compelling narratives that communicate DNAnexus' value proposition
- Extract meaningful insights from technical data and customer experiences to craft powerful stories
- Develop high-quality content across various formats, including white papers, case studies, blog posts, website copy, social media content, email marketing campaigns, and presentations
- Ensure content authenticity by reflecting real-world challenges and solutions
✅ Strategic Content Development:
- Contribute to the overall content strategy across multiple market segments
- Use data analytics to identify content gaps, measure performance, and make strategic recommendations
- Stay ahead of industry trends to ensure content relevance and maximize impact
- Collaborate cross-functionally to align content with broader business objectives
- Build strong relationships with subject matter experts to ensure technical accuracy and relevance
✅ Digital Tools & Innovation:
- Experience with modern content creation tools and technologies, including Gen AI applications
- Understand how to effectively integrate technology into content workflows while maintaining authentic storytelling
- Perspective on the strategic applications and limitations of emerging tools in B2B content creation
- Ability to use available technologies to analyze data and extract insights that strengthen narrative development
ASSUMPTION: The ideal candidate will have a proven track record in B2B content creation, preferably in technology, life sciences, or healthcare, and demonstrate exceptional storytelling abilities, strong analytical skills, and proficiency with modern content tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field, plus demonstrated knowledge of precision medicine concepts, cloud technology, and genomic data applications in healthcare OR Bachelor's degree in Biology, Genetics, Biomedical Sciences, or related field
Experience: 3+ years of experience in B2B content creation, preferably in technology, life sciences, or healthcare
Required Skills:
- Exceptional storytelling abilities
- Strong analytical skills to interpret data and incorporate it meaningfully into content
- Proficiency with modern content tools, including Gen AI applications
- Excellence in research, writing, and editing with meticulous attention to detail
- Experience with content management systems and understanding of SEO principles
Preferred Skills:
- Experience in healthcare technology or precision medicine
- Knowledge of Hubspot and content marketing automation tools
- Experience with B2B content strategy or Demand Writing (Forrester Model)
- Understanding of visual storytelling and data visualization principles
ASSUMPTION: While a background in precision medicine or healthcare is not strictly required, it would be beneficial for candidates to have a solid understanding of these concepts to effectively communicate DNAnexus' value proposition.
💰 Compensation & Benefits
Salary Range: $120,000 - $130,000 per year with an 8% annual bonus component. Factors affecting starting pay within this range may include geography, skills, education, experience, and other qualifications of the successful candidate.
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Life, long-term, and short-term disability insurance
- Flexible paid time off and 12 weeks of paid parental leave
- National holidays paid
Working Hours: Full-time position with standard working hours, although flexibility may be required based on project demands and team collaboration.
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in the Biotechnology Research field. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: DNAnexus operates in the Biotechnology Research industry, focusing on precision health and genomic data management. The company is at the forefront of leveraging cloud technology and data analytics to drive scientific breakthroughs and improve patient lives.
Company Size: DNAnexus is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment. This size allows for ample opportunities for growth and cross-functional collaboration.
Founded: DNAnexus was founded in 2009, and since then, it has grown to become a trusted partner for hundreds of the world's biomedical leaders, supported by leading investors including Google Ventures and Blackstone.
Company Description:
- DNAnexus is the enterprise platform for precision health, accelerating the development, approval, and delivery of personalized treatments
- The company provides a cloud platform that centralizes and enriches multimodal omics data, supports an extensive suite of informatics use cases, and allows secure collaboration across the care continuum
- DNAnexus powers a connected ecosystem trusted by the world's precision health leaders, making omics and real-world data accessible, actionable, and secure while unlocking insights that improve patient lives
Company Specialties:
- Data management
- Computational biology
- Bioinformatics
- Cloud computing
- Clinical-grade security
- Electronic Health Records
- Multimodal data
- Population health
- and Precision Health
Company Website: http://dnanexus.com
ASSUMPTION: DNAnexus' focus on precision health and genomic data management presents unique challenges and opportunities for content creators, requiring a strong understanding of both technical concepts and healthcare industry trends.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in B2B content creation, seeking to apply their skills in a dynamic and innovative environment.
Reporting Structure: The Content Generator will report directly to the Manager of Content Strategy & Creation and collaborate closely with cross-functional teams, including marketing, product, and sales.
Work Arrangement: This role is remote-friendly, with the option to work from the company's headquarters in Mountain View, CA, or remotely from the Boston, MA, area.
Growth Opportunities:
- As DNAnexus continues to grow and expand its offerings, there will be opportunities for the Content Generator to take on additional responsibilities and advance their career within the marketing department or beyond
- The company's focus on innovation and emerging technologies presents opportunities for the Content Generator to stay at the forefront of B2B content creation trends and tools
- Collaborating with cross-functional teams will provide the Content Generator with exposure to various aspects of the business, fostering a well-rounded understanding of the precision health industry
ASSUMPTION: The Content Generator's success in this role will depend on their ability to balance creativity with data-driven insights, adapt to a dynamic work environment, and build strong relationships with cross-functional teams.
🌍 Location & Work Environment
Office Type: DNAnexus has a hybrid work environment, with employees having the option to work remotely or from the company's headquarters in Mountain View, CA, or the Boston, MA, area.
Office Location(s): 1975 W El Camino, Suite 101, Mountain View, CA 94040, US (headquarters); Boston, MA, USA (remote-friendly)
Geographic Context:
- The Boston, MA, area offers a vibrant and growing biotechnology hub, providing ample opportunities for networking and collaboration with industry professionals
- The region is home to numerous healthcare and technology companies, as well as world-class academic institutions
- Boston's diverse cultural scene and historic significance provide a rich backdrop for content creation and inspiration
Work Schedule: The Content Generator can expect a standard full-time work schedule, with flexibility to accommodate team collaboration and project demands.
ASSUMPTION: While the Content Generator may have the option to work remotely, being based in the Boston, MA, area or visiting the headquarters in Mountain View, CA, periodically may provide valuable opportunities for in-person collaboration and networking with team members and industry professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Storytelling and content creation skills
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Understanding of precision health and genomic data concepts
- Cultural fit and alignment with DNAnexus' values
Application Tips:
- Tailor your resume and cover letter to highlight your storytelling abilities, analytical skills, and relevant experience in B2B content creation
- Provide examples of your work that demonstrate your ability to extract meaningful insights from complex technical information and craft compelling narratives
- Prepare for interview questions that assess your understanding of precision health concepts, data analysis, and collaboration skills
- Research DNAnexus' company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role
ATS Keywords: B2B content creation, storytelling, data analysis, precision health, genomic data, collaboration, marketing, cloud technology, biotechnology research
ASSUMPTION: DNAnexus' interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values. Successful candidates will demonstrate a strong portfolio of work, excellent communication skills, and a passion for precision health and data-driven storytelling.
🛠️ Tools & Technologies
- Modern content creation tools and technologies, including Gen AI applications
- Content management systems (e.g., Hubspot, WordPress)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Content Generator should be comfortable learning and leveraging new tools and technologies as needed to enhance their content creation workflows and improve overall efficiency.
👔 Cultural Fit Considerations
Company Values:
- Innovation: DNAnexus fosters a culture of continuous learning and improvement, encouraging employees to explore new ideas and approaches to drive progress in precision health
- Collaboration: The company values open communication, active listening, and teamwork to ensure that all voices are heard and that collective insights drive decision-making
- Excellence: DNAnexus strives for the highest standards in all aspects of its work, from data management and analytics to content creation and customer support
Work Style:
- Dynamic and fast-paced, with a focus on delivering high-quality work under tight deadlines
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Adaptable and flexible, with a willingness to pivot and reprioritize based on changing project demands and business needs
Self-Assessment Questions:
- How do you ensure that your content reflects real-world challenges and solutions, rather than simply regurgitating technical information?
- Can you provide an example of a time when you had to adapt your content strategy based on new data or feedback from stakeholders?
- How do you balance creativity with data-driven insights to inform your content decisions?
ASSUMPTION: Successful candidates for the Content Generator role will demonstrate a strong alignment with DNAnexus' values and work style, as well as a genuine enthusiasm for the company's mission to accelerate the development, approval, and delivery of personalized treatments.
⚠️ Potential Challenges
- The Content Generator may face challenges in keeping up with the latest trends and developments in precision health and genomic data, requiring continuous learning and adaptation
- Balancing the need for authenticity in content with the demands of marketing and branding may present challenges, requiring the Content Generator to strike a careful balance between storytelling and data-driven insights
- The dynamic and fast-paced nature of DNAnexus' work environment may require the Content Generator to manage multiple projects and deadlines simultaneously, necessitating strong time management and prioritization skills
- Collaborating effectively with cross-functional teams may present challenges, requiring the Content Generator to navigate diverse perspectives and priorities while maintaining a strong focus on the overall content strategy
ASSUMPTION: The Content Generator's ability to adapt to change, manage multiple priorities, and collaborate effectively with cross-functional teams will be critical to their success in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing or content creation roles, the Content Generator position at DNAnexus requires a strong understanding of precision health and genomic data concepts, as well as the ability to extract meaningful insights from complex technical information
- While the role shares similarities with other B2B content creation positions, the unique focus on precision health and data-driven storytelling sets it apart from more general marketing or communications roles
- Career progression in this role may follow a similar trajectory to other marketing or content creation positions, with opportunities for advancement to senior content strategy roles, management positions, or specialized content creation roles within the precision health industry
ASSUMPTION: Candidates should be prepared to demonstrate their understanding of precision health and genomic data concepts, as well as their ability to craft compelling narratives that resonate with B2B professionals across the healthcare continuum.
📝 Sample Projects
- Developing a white paper on the strategic applications of cloud technology in precision health, highlighting real-world case studies and data-driven insights
- Creating a series of blog posts on emerging trends in precision medicine, informed by interviews with industry experts and analysis of relevant data sources
- Designing and executing a social media campaign to promote a new DNAnexus product launch, leveraging user-generated content and influencer partnerships to drive engagement and conversions
ASSUMPTION: The Content Generator's project portfolio should demonstrate their ability to balance creativity with data-driven insights, adapt to diverse content formats and channels, and effectively communicate complex technical concepts to a broad audience.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation workflow at DNAnexus, and how modern content tools and technologies are integrated into the process?
- How does DNAnexus measure the success of its content, and what metrics are most important for the Content Generator to track and optimize?
- What opportunities are there for the Content Generator to collaborate with cross-functional teams, and how does DNAnexus support effective communication and coordination across departments?
- How does DNAnexus approach content localization and accessibility, and what resources are available to support the Content Generator in creating inclusive and engaging content for a global audience?
- What are the most significant challenges facing the precision health industry today, and how does DNAnexus' content strategy address these issues?
ASSUMPTION: The Content Generator's interview questions should focus on understanding the company's content creation process, measurement of success, collaboration and communication strategies, and the broader context of the precision health industry to ensure a strong fit with the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your storytelling abilities, analytical skills, and relevant experience in B2B content creation
- Prepare a portfolio of your work that demonstrates your ability to extract meaningful insights from complex technical information and craft compelling narratives
- Research DNAnexus' company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
