Content - Insight & Analytic Associate Director

📌 Core Information

🔹 Job Title: Content - Insight & Analytic Associate Director

🔹 Company: WPP Media

🔹 Location: Thailand

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic content planning and analytics
• Campaign development and execution
• Client interaction and relationship management
• Team leadership and development
• Innovation and industry adaptation

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.

📋 Key Responsibilities

✅ Develop and refine content strategies and KOL engagement plans based on data analysis and market insights

✅ Utilize analytics to measure campaign effectiveness, identify trends, and provide actionable insights

✅ Ideate and formulate creative campaign ideas that align with strategic objectives and resonate with target audiences

✅ Oversee the activation planning and execution of campaigns, ensuring they are delivered on time, within budget, and achieve desired outcomes

✅ Serve as the primary strategic contact for clients, involving them in the strategic process and ensuring their needs and expectations are met

✅ Build and maintain strong client relationships, delivering presentations and regular updates on campaign progress and results

✅ Lead and mentor a team of strategists and planners, fostering a collaborative environment focused on innovation and excellence

✅ Encourage professional development by introducing training opportunities and encouraging participation in industry events

✅ Stay at the forefront of industry trends in content strategy, analytics, and KOL engagement

✅ Champion the adoption of new technologies and methodologies to enhance campaign planning and execution

ASSUMPTION: This role involves a mix of strategic thinking, data analysis, client management, and team leadership, requiring a well-rounded individual with strong skills in these areas.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in content strategy, campaign management, or a related role

Required Skills:

• Proven analytical skills and ability to utilize data to drive strategic decisions
• Excellent creative strategy development and campaign ideation abilities
• Strong communication skills, both written and verbal, with experience in client presentations and negotiations
• Demonstrated leadership skills, with experience managing teams and driving results
• Strong problem-solving skills and ability to manage complex projects under tight deadlines

Preferred Skills:

• Experience with GOAT agency platform
• Fluency in additional languages

ASSUMPTION: A strong educational background in a relevant field, coupled with extensive experience in content strategy and campaign management, is essential for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level management role in the advertising sector in Thailand, the estimated salary range is 2,500,000 - 4,000,000 THB per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic work environment with a focus on innovation and excellence

Working Hours: Full-time position with standard office hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and includes opportunities for professional growth and development.

📌 Applicant Insights

🔍 Company Context

Industry: WPP Media is part of the global advertising and marketing services industry, focusing on media planning, buying, and strategy.

Company Size: WPP Media is part of WPP plc, a multinational advertising and marketing services holding company with over 10,000 employees worldwide. This means a large, established organization with extensive resources and opportunities for growth and development.

Founded: WPP plc was founded in 1985, with WPP Media being a more recent addition to the group. This indicates a well-established company with a history of success in the industry.

Company Description:

• WPP Media is WPP’s global media collective, bringing together the best platform, people, and partners to create limitless opportunities for growth in a world where media is everywhere and in everything.
• The company focuses on media planning, buying, and strategy, utilizing data-driven insights and innovative approaches to deliver effective and measurable campaigns for clients.
• WPP Media is committed to fostering a culture of respect and equal opportunity, with a strong focus on employee growth and development.

Company Specialties:

• Media planning and buying
• Data-driven insights and analytics
• Campaign strategy and execution
• Client relationship management

Company Website: https://www.wppmedia.com/?utm_source=linkedin&utm_medium=social

ASSUMPTION: WPP Media is a well-established company with a strong focus on data-driven insights and innovation in the media planning and buying sector. The company's large size and resources provide ample opportunities for growth and development for employees.

📊 Role Analysis

Career Level: This role is at the mid-level management level, with responsibility for strategic planning, campaign execution, and team leadership.

Reporting Structure: The Associate Director reports directly to the Director of Content and Insights, with a team of strategists and planners reporting to them.

Work Arrangement: This is an on-site role, with the opportunity for hybrid or remote work depending on the candidate's location and the company's policies.

Growth Opportunities:

• Progression to a Director or Senior Director role within the content and insights team
• Expansion into other areas of the business, such as account management or business development
• Opportunities for international assignments or relocation, given WPP's global presence

ASSUMPTION: This role offers significant growth opportunities, both within the content and insights team and across the broader organization. The company's global presence also provides opportunities for international assignments or relocation.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Bangkok, Thailand

Geographic Context:

• Bangkok is a major commercial hub and the capital city of Thailand, with a thriving business ecosystem and numerous opportunities for professional growth and development
• The city is known for its vibrant culture, rich history, and diverse culinary scene, offering a high quality of life for residents
• Bangkok is well-connected by public transportation, with easy access to major highways, skytrains, and subway systems

Work Schedule: Standard office hours, Monday to Friday, with the opportunity for flexible work arrangements depending on the role and the company's policies

ASSUMPTION: The office location in Bangkok provides a dynamic and stimulating work environment, with easy access to public transportation and a wide range of amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final round interview with the Director of Content and Insights
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and analytical skills
• Campaign development and execution abilities
• Client management and relationship-building skills
• Leadership and team management skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic planning and campaign execution work to discuss during the interview
• Research WPP Media and the broader advertising industry to demonstrate your knowledge and enthusiasm for the role
• Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans

ATS Keywords: Content strategy, campaign management, data analysis, client relationship management, team leadership, advertising, marketing, media planning, media buying

ASSUMPTION: The application process for this role is typical for the advertising and marketing industry, with a focus on assessing the candidate's strategic thinking, campaign development, and client management skills. Tailoring your application materials to highlight these skills and providing relevant examples of your work will increase your chances of success.

🛠️ Tools & Technologies

• GOAT agency platform
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Project management tools (e.g., Asana, Trello, JIRA)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with the GOAT agency platform and relevant data analysis, project management, and communication tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous learning
• Collaboration: Working together to achieve exceptional results
• Integrity: Acting with honesty and accountability in all aspects of our work
• Diversity: Fostering an inclusive environment where everyone can thrive
• Excellence: Striving for the highest standards in all that we do

Work Style:

• Dynamic and fast-paced, with a focus on delivering results and driving growth
• Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing
• Data-driven and analytical, with a focus on utilizing insights to inform decision-making
• Adaptable and flexible, with a willingness to embrace change and learn new skills

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working with data and utilizing analytics to inform decision-making?
• Do you have strong communication and client management skills?
• Are you able to lead and manage teams effectively, fostering a collaborative and supportive work environment?
• Are you adaptable and willing to learn new skills and embrace change?

ASSUMPTION: WPP Media values innovation, collaboration, integrity, diversity, and excellence, with a work style that is dynamic, collaborative, data-driven, and adaptable. Candidates who align with these values and work style preferences are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and best practices in content strategy, analytics, and KOL engagement
• Balancing the need for data-driven insights with the creative aspects of campaign development and execution
• Managing client expectations and ensuring their needs are met, even in challenging or high-pressure situations
• Navigating a large, matrixed organization with multiple stakeholders and competing priorities

ASSUMPTION: This role presents several challenges, including managing multiple campaigns and clients, staying current with industry trends, balancing data-driven insights with creativity, managing client expectations, and navigating a large, matrixed organization. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• Compared to other content strategy roles, this position places a greater emphasis on analytics and data-driven decision-making
• In the broader advertising and marketing industry, this role requires a unique blend of strategic thinking, data analysis, client management, and team leadership skills
• Career progression in this role may follow a path from Associate Director to Director or Senior Director within the content and insights team, or expansion into other areas of the business

ASSUMPTION: This role differs from other content strategy positions in its emphasis on analytics and data-driven decision-making, requiring a strong background in data analysis and interpretation. In the broader advertising and marketing industry, this role demands a unique blend of skills and may offer career progression opportunities within the content and insights team or across other areas of the business.

📝 Sample Projects

• Developing a comprehensive content strategy for a major consumer brand, utilizing data analysis and market insights to inform campaign planning and execution
• Conducting a competitive analysis of a client's content landscape and identifying opportunities for differentiation and growth
• Managing a team to execute a large-scale influencer marketing campaign, measuring performance and optimizing strategies based on real-time analytics

ASSUMPTION: These sample projects illustrate the strategic planning, data analysis, and campaign execution aspects of the role, demonstrating the candidate's ability to succeed in this position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the content and insights team?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach diversity, equity, and inclusion in its hiring and promotion practices?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the team, and the company, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic planning and campaign execution work to discuss during the interview
• Research WPP Media and the broader advertising industry to demonstrate your knowledge and enthusiasm for the role
• Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.