📌 Core Information
🔹 Job Title: Content Lead
🔹 Company: Welltech
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-Time (Remote OK)
🔹 Category: Health & Fitness Industry
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Defining and driving a content strategy for a new mobile health & wellness app
- Ensuring high-quality content that meets user needs and business goals
- Collaborating with cross-functional teams to align content with overall product vision
- Overseeing the full lifecycle of multimedia content production
- Analyzing and interpreting user behavior insights to inform content decisions
ASSUMPTION: This role requires a strategic thinker with a strong background in content strategy and a deep understanding of user needs in a product context.
📋 Key Responsibilities
✅ Define and lead a full-funnel multi-media content strategy for a new mobile health & wellness app
✅ Champion content quality and set the bar for excellence
✅ Partner with UX researchers and data analysts to gather and interpret user behavior insights
✅ Lead content ideation sessions that combine creativity with behavioral data
✅ Oversee and guide the full lifecycle of multimedia content production
✅ Own content experimentation strategy and collaborate with analysts to design A/B tests
✅ Leverage analytics tools to monitor key KPIs and act on insights
✅ Collaborate cross-functionally with product, design, growth, and subject matter experts
✅ Present content plans and performance results to stakeholders clearly and confidently
✅ Ensure adaptability of content for reuse or adaptation across CRM, acquisition, and retention channels
ASSUMPTION: This role requires a strong understanding of content quality, user insight, and analytics to drive successful content strategies.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Communications, Journalism, Marketing)
Experience: 5-10 years of experience in content strategy, with a focus on in-product content for mobile apps
Required Skills:
- Proven track record of building and executing impactful content strategies inside digital products
- Strong editorial sense and understanding of what makes content engaging, credible, and valuable in a product context
- Experience applying user insights in partnership with research teams to shape and iterate content approaches
- Demonstrated ability to run structured experiments, test hypotheses, analyze outcomes, and apply learnings
- Skilled in interpreting data to inform decision-making, set KPIs, and measure performance
- Comfortable managing and delivering a variety of content types (video, text, interactive, etc.) with a strong sense for visual storytelling and tone
- Strong communication and project management skills, able to align multiple stakeholders and integrate feedback
- Excellent written and verbal English for effective communication across global teams
Preferred Skills:
- Familiarity with content operations tooling, CMS systems, or internal content platforms
ASSUMPTION: Candidates should have a proven track record in content strategy for mobile apps, with a strong focus on user insight and analytics.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a Content Lead role in Barcelona)
Benefits:
- Flexible work hours and remote work options
- Opportunities for professional growth and development
- Competitive salary and benefits package
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a Content Lead role in Barcelona, with consideration for the company's size and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Welltech is a global leader in the Health & Fitness industry, with a mission to improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys.
Company Size: Welltech has a presence across 5 hubs and a diverse team of over 700 passionate professionals, making it a mid-sized company with a global impact.
Founded: Welltech was founded in 2023 and has since crossed over 220 million installs with life-changing apps.
Company Description:
- Welltech is a global leader in the Health & Fitness industry, with a mission to improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys.
- The company aims to be proactive wellness partners for its users, while continually evolving itself.
- Welltech strives to be a diverse and inclusive workplace, with a presence across 5 hubs and a team of over 700 passionate professionals.
Company Specialties:
- Personalized Well-being Design
- Preference-Driven Lifestyle Coaching
- Biohacking for Individuality
- Creative Well-being Solutions
- Intuitive Well-being Technology
- Next-Gen Well-being Tools
- Affordable Well-being for All
- Transform clinical technology to artful daily user
- Creating platform to uses for celebrate unique journey
- Empowering Self-Expression in Well-being
- Well-being Innovation Studio
- Beyond Trends
- Beyond Fads
- Your Well-being
- Your Canvas
- Our Brushes
- Redefining Well-being
- One Brushstroke at a Time
- Explore the Art of Well-being
- Mindful Living
- Biofeedback Coaching
- Holistic Well-being Design
- Stress Management with Creativity
- and Well-being Beyond Data
Company Website: https://welltech.world
ASSUMPTION: Welltech is a well-established company in the Health & Fitness industry, with a strong focus on innovation and personalization in its products and services.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic thinker with a proven track record in content strategy.
Reporting Structure: The Content Lead will report directly to the Head of Product and work closely with cross-functional teams, including product, design, growth, and subject matter experts.
Work Arrangement: This role is remote-friendly, with flexible work hours and the option to work from one of Welltech's global hubs.
Growth Opportunities:
- As a senior-level role, there may be opportunities for career progression into a leadership or management position within the content team.
- Welltech's global presence and rapid growth provide ample opportunities for professional development and expansion into new markets.
- The company's focus on innovation and continuous improvement creates a dynamic environment for learning and growth.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the content team and the broader organization.
🌍 Location & Work Environment
Office Type: Welltech has a global presence with hubs in multiple locations, offering a hybrid or remote work environment for many of its roles.
Office Location(s): Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a high quality of life and a strong focus on health, wellness, and fitness.
- The city offers a rich cultural scene, with numerous museums, galleries, and historical sites.
- Barcelona has a Mediterranean climate, with mild winters and warm summers, making it an ideal location for outdoor activities and a healthy lifestyle.
Work Schedule: Flexible work hours with the option to work remotely or from one of Welltech's global hubs.
ASSUMPTION: Welltech's global presence and flexible work arrangements make it an attractive employer for candidates seeking a dynamic, international work environment.
💼 Interview & Application Insights
Typical Process:
- Recruiter call
- Meet a team member
- Skills assessment
- Meet the Leadership team
Key Assessment Areas:
- Content strategy and planning
- User insight and analytics
- Cross-functional collaboration and stakeholder management
- Content quality and editorial standards
- Cultural fit and alignment with Welltech's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in content strategy and mobile app environments.
- Prepare examples of your past content strategies and their outcomes to demonstrate your strategic thinking and ability to drive results.
- Familiarize yourself with Welltech's products and mission to show your enthusiasm and alignment with the company's goals.
ATS Keywords: Content Strategy, Product Content, Mobile App, User Insight, Analytics, Cross-Functional Collaboration, Content Quality, Editorial Standards, Cultural Fit
ASSUMPTION: Welltech's interview process is designed to assess the candidate's strategic thinking, user insight, and cultural fit, with a strong focus on content strategy and planning.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Analytics tools (e.g., Amplitude, YouTube Analytics)
- Project management tools (e.g., Asana, Trello)
- Video production and editing tools (e.g., Adobe Premiere Pro, Final Cut Pro)
- Audio recording and editing tools (e.g., Audacity, GarageBand)
- Design tools (e.g., Sketch, Figma)
ASSUMPTION: The specific tools and technologies required for this role will depend on the candidate's areas of expertise and the content formats they will be working with.
👔 Cultural Fit Considerations
Company Values:
- Grow Together: Join a culture that champions both personal and professional growth.
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Work Style:
- Collaborative and cross-functional, with a strong emphasis on stakeholder management and communication.
- Data-driven and analytical, with a focus on user insight and performance metrics.
- Innovative and creative, with a commitment to pushing the boundaries of what's possible in health and wellness.
- Flexible and adaptable, with a willingness to take on new challenges and learn from failure.
Self-Assessment Questions:
- How do you align with Welltech's value of 'Grow Together' and what steps have you taken in your career to support your own growth and that of your team members?
- How do you ensure that your content strategies are informed by user insights and data, and how do you balance this with creative innovation?
- How do you approach collaboration and stakeholder management in a cross-functional team environment, and what strategies do you use to ensure that your content aligns with overall product vision?
ASSUMPTION: Welltech's cultural values emphasize personal and professional growth, data-driven decision-making, innovation, and collaboration, with a strong focus on making a meaningful impact on users' lives.
⚠️ Potential Challenges
- Managing a full-funnel content strategy for a new mobile app can be challenging, requiring strong project management and stakeholder communication skills.
- Working in a fast-paced, dynamic environment may require adaptability and a willingness to take on new challenges.
- Balancing user needs, business goals, and content quality can be a complex task, requiring a strategic and analytical approach.
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
ASSUMPTION: The Content Lead role at Welltech presents unique challenges and opportunities for growth, requiring a strategic thinker with strong project management, stakeholder communication, and analytical skills.
📈 Similar Roles Comparison
- Unlike traditional marketing content roles, this position focuses exclusively on in-product content, requiring a deep understanding of user behavior and product context.
- Welltech's focus on personalization and individuality sets it apart from competitors in the health and wellness industry, presenting unique opportunities for creative and innovative content strategies.
- Career progression in this role may lead to leadership or management positions within the content team or the broader organization, with a clear path for growth and development.
ASSUMPTION: This role is unique in its focus on in-product content strategy, with a strong emphasis on user insight, analytics, and innovation, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing a content strategy for a new mobile health & wellness app, including user personas, content formats, and distribution channels
- Conducting user research and analyzing data to inform content decisions and optimize performance
- Collaborating with cross-functional teams to ensure content aligns with overall product vision and user journeys
- Overseeing the production and launch of multimedia content, including video classes, articles, recipes, and interactive experiences
- Designing and executing A/B tests to measure the impact of content changes and optimize performance
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Content Lead role at Welltech, with a strong focus on user insight, performance optimization, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy for one of Welltech's existing products, and how it has evolved over time?
- How do you approach collaboration and communication with cross-functional teams, and what strategies do you use to ensure that your content aligns with overall product vision?
- What metrics do you use to measure the success of your content strategies, and how do you balance user needs, business goals, and content quality?
- How do you stay up-to-date with industry trends and best practices in content strategy, and how do you apply this knowledge to your work at Welltech?
- What opportunities are there for professional growth and development within the content team and the broader organization?
ASSUMPTION: These key questions are designed to assess the candidate's strategic thinking, user insight, analytical skills, and cultural fit with Welltech's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in content strategy and mobile app environments.
- Prepare examples of your past content strategies and their outcomes to demonstrate your strategic thinking and ability to drive results.
- Familiarize yourself with Welltech's products and mission to show your enthusiasm and alignment with the company's goals.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
