Content Lead

📌 Core Information

🔹 Job Title: Content Lead

🔹 Company: Headout

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Content & Creative

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Local candidates only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategy for a designated region
• Overseeing a team of writers to create high-quality, SEO-optimized content
• Collaborating cross-functionally with marketing, product, and business teams
• Driving organic growth and inspiring millions to explore the world

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO and content marketing.

📋 Key Responsibilities

✅ Own end-to-end content production, from planning and assigning topics to final review and optimization

✅ Ensure content aligns with editorial standards and is helpful to the audience

✅ Support seasonal marketing initiatives, including holidays, events, videos, and email campaigns

✅ Refresh and restructure existing content to keep it relevant and manage timelines

✅ Drive projects that align with business goals and deliver measurable impact

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, English, or a related field

Experience: 5+ years in content strategy, creation, and distribution, with 3+ years of experience in managing and mentoring teams

Required Skills:

• Proven expertise in content strategy, creation, and distribution
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Strong analytical and data-driven mindset
• Familiarity with SEO best practices and content management platforms

Preferred Skills:

• Proficiency in popular content management platforms like WordPress, Payload, etc.
• Ability to use analytics and reporting tools like Google Analytics, Mixpanel, Looker, and PowerBI
• Experience setting up and optimizing content workflows within the CMS

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and strategy skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level content lead role in Bengaluru)

Benefits:

• Health insurance and wellness benefits
• Retirement savings plans
• Employee discounts on Headout experiences
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Headout operates in the technology, information, and internet industry, focusing on travel and experiences.

Company Size: Headout is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Headout was founded in 2015 and has since grown to serve millions of guests across the globe.

Company Description:

• Headout is home to the world’s best real-life experiences, offering expert-led tours, activities, events, and more.
• The company's mission is to inspire people to get up and close with the world by building the most seamless and affordable booking platform.
• Headout has raised $60M+ from top-tier investors and is headquartered in New York with 9 global offices.

Company Specialties:

• Real-life experiences and activities
• Travel and tourism
• Technology and software development

Company Website: www.headout.com

ASSUMPTION: Headout's unique value proposition and focus on real-life experiences set it apart in the travel industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, offering opportunities for growth and leadership within the content team.

Reporting Structure: The Content Lead will report directly to the Head of Content and oversee a team of writers.

Work Arrangement: This is an on-site role based in Bengaluru, with flexible working hours and a hybrid work arrangement (2-3 days in the office, rest remote).

Growth Opportunities:

• Advancement to a senior content role or management position within the content team
• Expanding the content team and overseeing multiple regions
• Potential cross-functional growth into related fields, such as marketing or product management

ASSUMPTION: Successful candidates will have a strong desire to grow within the company and take on additional responsibilities as the team expands.

🌍 Location & Work Environment

Office Type: Headout's Bengaluru office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): W. 43rd St 311, W 43rd Street Office 11-120, New York, New 10036, US

Geographic Context:

• Bengaluru is the capital of Karnataka and the third-largest city in India, known for its vibrant tech industry and cultural scene.
• The city offers a mix of traditional and modern experiences, with a diverse range of attractions, restaurants, and nightlife options.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: The work schedule is full-time (40 hours/week) with flexible working hours, allowing for a healthy work-life balance.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and team members
• Final round with the Head of Content

Key Assessment Areas:

• Content strategy and creation skills
• Leadership and team management abilities
• Understanding of SEO and content marketing
• Cultural fit and alignment with Headout's values

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy, creation, and management skills
• Include relevant examples of your work and explain how your experience aligns with the role's requirements
• Demonstrate your understanding of SEO and content marketing best practices
• Showcase your leadership and team management skills, providing specific examples of your accomplishments

ATS Keywords: Content strategy, content creation, content distribution, team management, SEO optimization, data analysis, interpersonal skills, editorial quality

ASSUMPTION: Headout's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to drive results and contribute to the company's growth.

🛠️ Tools & Technologies

• Content management platforms: WordPress, Payload
• Analytics and reporting tools: Google Analytics, Mixpanel, Looker, PowerBI
• SEO tools: Ahrefs, SEMrush, Botify

ASSUMPTION: Familiarity with these tools is not required but would be an asset for the successful candidate.

👔 Cultural Fit Considerations

Company Values:

• Ownership: Take responsibility for your work and the team's success
• Craft: Strive for excellence in everything you do
• Impact: Focus on delivering meaningful results that drive business outcomes

Work Style:

• Collaborative: Work closely with team members and cross-functional teams to achieve common goals
• Adaptable: Embrace change and pivot as needed to meet business objectives
• Data-driven: Use data and analytics to inform decision-making and optimize performance

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you adapt to changing priorities and deadlines?
• Are you comfortable working collaboratively with team members and cross-functional teams to achieve common goals?
• Do you have a strong desire to grow within the company and take on additional responsibilities as the team expands?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Headout's values and a willingness to embrace the company's work style.

⚠️ Potential Challenges

• Managing a team of writers and ensuring high-quality content production on tight deadlines
• Adapting to changing priorities and shifting marketing initiatives
• Balancing the need for SEO optimization with maintaining editorial quality and audience resonance
• Working effectively in a hybrid work arrangement, collaborating with both on-site and remote team members

ASSUMPTION: Successful candidates will possess strong leadership, project management, and communication skills to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional content roles, this position requires a strong focus on SEO optimization and driving organic growth
• Headout's unique value proposition and focus on real-life experiences set it apart in the travel industry
• This role offers significant growth opportunities, as the company continues to expand its global presence and product offerings

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other content positions in the industry.

📝 Sample Projects

• Developing and executing a content strategy for a new region, including market research, keyword analysis, and content planning
• Managing a team of writers to create a series of blog posts, articles, and social media content for a seasonal marketing campaign
• Refreshing and restructuring existing content to improve SEO performance and user engagement, using data-driven insights and A/B testing

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to hands-on content creation and optimization.

❓ Key Questions to Ask During Interview

• How does Headout measure the success of its content strategy, and what key performance indicators (KPIs) are used to track progress?
• Can you describe the team structure and dynamics, and how does the Content Lead role fit within the broader organization?
• What opportunities are there for growth and advancement within the content team and the company as a whole?
• How does Headout support work-life balance, and what resources are available to help employees manage their time and priorities effectively?
• Can you provide examples of how Headout has adapted its content strategy to respond to changing market conditions or consumer behaviors?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with Headout's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy, creation, and management skills, and provide specific examples of your accomplishments
• Prepare a portfolio or examples of your work, showcasing your ability to create high-quality, SEO-optimized content
• Follow up with the Headout HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.