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Content Lead

Headout LI
Full-time
On-site
Bangalore, Karnātaka, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Content Lead

πŸ”Ή Company: Headout

πŸ”Ή Location: Bengaluru, Karnataka, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Content & Creative

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Local candidates only)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing content strategy for a designated region
  • Overseeing a team of writers to create high-quality, SEO-optimized content
  • Collaborating cross-functionally with marketing, product, and business teams
  • Driving organic growth and inspiring millions to explore the world

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO and content marketing.

πŸ“‹ Key Responsibilities

βœ… Own end-to-end content production, from planning and assigning topics to final review and optimization

βœ… Ensure content aligns with editorial standards and is helpful to the audience

βœ… Support seasonal marketing initiatives, including holidays, events, videos, and email campaigns

βœ… Refresh and restructure existing content to keep it relevant and manage timelines

βœ… Drive projects that align with business goals and deliver measurable impact

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, English, or a related field

Experience: 5+ years in content strategy, creation, and distribution, with 3+ years of experience in managing and mentoring teams

Required Skills:

  • Proven expertise in content strategy, creation, and distribution
  • Strong leadership and team management skills
  • Excellent communication and interpersonal skills
  • Strong analytical and data-driven mindset
  • Familiarity with SEO best practices and content management platforms

Preferred Skills:

  • Proficiency in popular content management platforms like WordPress, Payload, etc.
  • Ability to use analytics and reporting tools like Google Analytics, Mixpanel, Looker, and PowerBI
  • Experience setting up and optimizing content workflows within the CMS

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and strategy skills will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level content lead role in Bengaluru)

Benefits:

  • Health insurance and wellness benefits
  • Retirement savings plans
  • Employee discounts on Headout experiences
  • Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Headout operates in the technology, information, and internet industry, focusing on travel and experiences.

Company Size: Headout is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Headout was founded in 2015 and has since grown to serve millions of guests across the globe.

Company Description:

  • Headout is home to the world’s best real-life experiences, offering expert-led tours, activities, events, and more.
  • The company's mission is to inspire people to get up and close with the world by building the most seamless and affordable booking platform.
  • Headout has raised $60M+ from top-tier investors and is headquartered in New York with 9 global offices.

Company Specialties:

  • Real-life experiences and activities
  • Travel and tourism
  • Technology and software development

Company Website: www.headout.com

ASSUMPTION: Headout's unique value proposition and focus on real-life experiences set it apart in the travel industry.

πŸ“Š Role Analysis

Career Level: This role is at the mid-career level, offering opportunities for growth and leadership within the content team.

Reporting Structure: The Content Lead will report directly to the Head of Content and oversee a team of writers.

Work Arrangement: This is an on-site role based in Bengaluru, with flexible working hours and a hybrid work arrangement (2-3 days in the office, rest remote).

Growth Opportunities:

  • Advancement to a senior content role or management position within the content team
  • Expanding the content team and overseeing multiple regions
  • Potential cross-functional growth into related fields, such as marketing or product management

ASSUMPTION: Successful candidates will have a strong desire to grow within the company and take on additional responsibilities as the team expands.

🌍 Location & Work Environment

Office Type: Headout's Bengaluru office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): W. 43rd St 311, W 43rd Street Office 11-120, New York, New 10036, US

Geographic Context:

  • Bengaluru is the capital of Karnataka and the third-largest city in India, known for its vibrant tech industry and cultural scene.
  • The city offers a mix of traditional and modern experiences, with a diverse range of attractions, restaurants, and nightlife options.
  • Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: The work schedule is full-time (40 hours/week) with flexible working hours, allowing for a healthy work-life balance.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and deadlines.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • In-depth interview with the hiring manager and team members
  • Final round with the Head of Content

Key Assessment Areas:

  • Content strategy and creation skills
  • Leadership and team management abilities
  • Understanding of SEO and content marketing
  • Cultural fit and alignment with Headout's values

Application Tips:

  • Tailor your resume and cover letter to highlight your content strategy, creation, and management skills
  • Include relevant examples of your work and explain how your experience aligns with the role's requirements
  • Demonstrate your understanding of SEO and content marketing best practices
  • Showcase your leadership and team management skills, providing specific examples of your accomplishments

ATS Keywords: Content strategy, content creation, content distribution, team management, SEO optimization, data analysis, interpersonal skills, editorial quality

ASSUMPTION: Headout's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to drive results and contribute to the company's growth.

πŸ› οΈ Tools & Technologies

  • Content management platforms: WordPress, Payload
  • Analytics and reporting tools: Google Analytics, Mixpanel, Looker, PowerBI
  • SEO tools: Ahrefs, SEMrush, Botify

ASSUMPTION: Familiarity with these tools is not required but would be an asset for the successful candidate.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Ownership: Take responsibility for your work and the team's success
  • Craft: Strive for excellence in everything you do
  • Impact: Focus on delivering meaningful results that drive business outcomes

Work Style:

  • Collaborative: Work closely with team members and cross-functional teams to achieve common goals
  • Adaptable: Embrace change and pivot as needed to meet business objectives
  • Data-driven: Use data and analytics to inform decision-making and optimize performance

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment, and can you adapt to changing priorities and deadlines?
  • Are you comfortable working collaboratively with team members and cross-functional teams to achieve common goals?
  • Do you have a strong desire to grow within the company and take on additional responsibilities as the team expands?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Headout's values and a willingness to embrace the company's work style.

⚠️ Potential Challenges

  • Managing a team of writers and ensuring high-quality content production on tight deadlines
  • Adapting to changing priorities and shifting marketing initiatives
  • Balancing the need for SEO optimization with maintaining editorial quality and audience resonance
  • Working effectively in a hybrid work arrangement, collaborating with both on-site and remote team members

ASSUMPTION: Successful candidates will possess strong leadership, project management, and communication skills to overcome these challenges.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional content roles, this position requires a strong focus on SEO optimization and driving organic growth
  • Headout's unique value proposition and focus on real-life experiences set it apart in the travel industry
  • This role offers significant growth opportunities, as the company continues to expand its global presence and product offerings

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other content positions in the industry.

πŸ“ Sample Projects

  • Developing and executing a content strategy for a new region, including market research, keyword analysis, and content planning
  • Managing a team of writers to create a series of blog posts, articles, and social media content for a seasonal marketing campaign
  • Refreshing and restructuring existing content to improve SEO performance and user engagement, using data-driven insights and A/B testing

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to hands-on content creation and optimization.

❓ Key Questions to Ask During Interview

  • How does Headout measure the success of its content strategy, and what key performance indicators (KPIs) are used to track progress?
  • Can you describe the team structure and dynamics, and how does the Content Lead role fit within the broader organization?
  • What opportunities are there for growth and advancement within the content team and the company as a whole?
  • How does Headout support work-life balance, and what resources are available to help employees manage their time and priorities effectively?
  • Can you provide examples of how Headout has adapted its content strategy to respond to changing market conditions or consumer behaviors?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with Headout's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your content strategy, creation, and management skills, and provide specific examples of your accomplishments
  • Prepare a portfolio or examples of your work, showcasing your ability to create high-quality, SEO-optimized content
  • Follow up with the Headout HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.