π Core Information
πΉ Job Title: Content Lead
πΉ Company: Headout
πΉ Location: Bengaluru, Karnataka, India
πΉ Job Type: On-site
πΉ Category: Content & Creative
πΉ Date Posted: May 28, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site (Local candidates only)
π Job Overview
Key aspects of this role include:
- Developing and executing content strategy for a designated region
- Overseeing a team of writers to create high-quality, SEO-optimized content
- Collaborating cross-functionally with marketing, product, and business teams
- Driving organic growth and inspiring millions to explore the world
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO and content marketing.
π Key Responsibilities
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Own end-to-end content production, from planning and assigning topics to final review and optimization
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Ensure content aligns with editorial standards and is helpful to the audience
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Support seasonal marketing initiatives, including holidays, events, videos, and email campaigns
β
Refresh and restructure existing content to keep it relevant and manage timelines
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Drive projects that align with business goals and deliver measurable impact
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure.
π― Required Qualifications
Education: Bachelor's degree in Journalism, Communications, English, or a related field
Experience: 5+ years in content strategy, creation, and distribution, with 3+ years of experience in managing and mentoring teams
Required Skills:
- Proven expertise in content strategy, creation, and distribution
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Strong analytical and data-driven mindset
- Familiarity with SEO best practices and content management platforms
Preferred Skills:
- Proficiency in popular content management platforms like WordPress, Payload, etc.
- Ability to use analytics and reporting tools like Google Analytics, Mixpanel, Looker, and PowerBI
- Experience setting up and optimizing content workflows within the CMS
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and strategy skills will be highly competitive for this role.
π° Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level content lead role in Bengaluru)
Benefits:
- Health insurance and wellness benefits
- Retirement savings plans
- Employee discounts on Headout experiences
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Headout operates in the technology, information, and internet industry, focusing on travel and experiences.
Company Size: Headout is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Headout was founded in 2015 and has since grown to serve millions of guests across the globe.
Company Description:
- Headout is home to the worldβs best real-life experiences, offering expert-led tours, activities, events, and more.
- The company's mission is to inspire people to get up and close with the world by building the most seamless and affordable booking platform.
- Headout has raised $60M+ from top-tier investors and is headquartered in New York with 9 global offices.
Company Specialties:
- Real-life experiences and activities
- Travel and tourism
- Technology and software development
Company Website: www.headout.com
ASSUMPTION: Headout's unique value proposition and focus on real-life experiences set it apart in the travel industry.
π Role Analysis
Career Level: This role is at the mid-career level, offering opportunities for growth and leadership within the content team.
Reporting Structure: The Content Lead will report directly to the Head of Content and oversee a team of writers.
Work Arrangement: This is an on-site role based in Bengaluru, with flexible working hours and a hybrid work arrangement (2-3 days in the office, rest remote).
Growth Opportunities:
- Advancement to a senior content role or management position within the content team
- Expanding the content team and overseeing multiple regions
- Potential cross-functional growth into related fields, such as marketing or product management
ASSUMPTION: Successful candidates will have a strong desire to grow within the company and take on additional responsibilities as the team expands.
π Location & Work Environment
Office Type: Headout's Bengaluru office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): W. 43rd St 311, W 43rd Street Office 11-120, New York, New 10036, US
Geographic Context:
- Bengaluru is the capital of Karnataka and the third-largest city in India, known for its vibrant tech industry and cultural scene.
- The city offers a mix of traditional and modern experiences, with a diverse range of attractions, restaurants, and nightlife options.
- Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year.
Work Schedule: The work schedule is full-time (40 hours/week) with flexible working hours, allowing for a healthy work-life balance.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and deadlines.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and team members
- Final round with the Head of Content
Key Assessment Areas:
- Content strategy and creation skills
- Leadership and team management abilities
- Understanding of SEO and content marketing
- Cultural fit and alignment with Headout's values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, creation, and management skills
- Include relevant examples of your work and explain how your experience aligns with the role's requirements
- Demonstrate your understanding of SEO and content marketing best practices
- Showcase your leadership and team management skills, providing specific examples of your accomplishments
ATS Keywords: Content strategy, content creation, content distribution, team management, SEO optimization, data analysis, interpersonal skills, editorial quality
ASSUMPTION: Headout's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to drive results and contribute to the company's growth.
π οΈ Tools & Technologies
- Content management platforms: WordPress, Payload
- Analytics and reporting tools: Google Analytics, Mixpanel, Looker, PowerBI
- SEO tools: Ahrefs, SEMrush, Botify
ASSUMPTION: Familiarity with these tools is not required but would be an asset for the successful candidate.
π Cultural Fit Considerations
Company Values:
- Ownership: Take responsibility for your work and the team's success
- Craft: Strive for excellence in everything you do
- Impact: Focus on delivering meaningful results that drive business outcomes
Work Style:
- Collaborative: Work closely with team members and cross-functional teams to achieve common goals
- Adaptable: Embrace change and pivot as needed to meet business objectives
- Data-driven: Use data and analytics to inform decision-making and optimize performance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and can you adapt to changing priorities and deadlines?
- Are you comfortable working collaboratively with team members and cross-functional teams to achieve common goals?
- Do you have a strong desire to grow within the company and take on additional responsibilities as the team expands?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Headout's values and a willingness to embrace the company's work style.
β οΈ Potential Challenges
- Managing a team of writers and ensuring high-quality content production on tight deadlines
- Adapting to changing priorities and shifting marketing initiatives
- Balancing the need for SEO optimization with maintaining editorial quality and audience resonance
- Working effectively in a hybrid work arrangement, collaborating with both on-site and remote team members
ASSUMPTION: Successful candidates will possess strong leadership, project management, and communication skills to overcome these challenges.
π Similar Roles Comparison
- Unlike traditional content roles, this position requires a strong focus on SEO optimization and driving organic growth
- Headout's unique value proposition and focus on real-life experiences set it apart in the travel industry
- This role offers significant growth opportunities, as the company continues to expand its global presence and product offerings
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other content positions in the industry.
π Sample Projects
- Developing and executing a content strategy for a new region, including market research, keyword analysis, and content planning
- Managing a team of writers to create a series of blog posts, articles, and social media content for a seasonal marketing campaign
- Refreshing and restructuring existing content to improve SEO performance and user engagement, using data-driven insights and A/B testing
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to hands-on content creation and optimization.
β Key Questions to Ask During Interview
- How does Headout measure the success of its content strategy, and what key performance indicators (KPIs) are used to track progress?
- Can you describe the team structure and dynamics, and how does the Content Lead role fit within the broader organization?
- What opportunities are there for growth and advancement within the content team and the company as a whole?
- How does Headout support work-life balance, and what resources are available to help employees manage their time and priorities effectively?
- Can you provide examples of how Headout has adapted its content strategy to respond to changing market conditions or consumer behaviors?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with Headout's culture and values.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy, creation, and management skills, and provide specific examples of your accomplishments
- Prepare a portfolio or examples of your work, showcasing your ability to create high-quality, SEO-optimized content
- Follow up with the Headout HR team one week after submitting your application to inquire about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.