Content Lead

📌 Core Information

🔹 Job Title: Content Lead

🔹 Company: Uptech

🔹 Location: Kyiv, Ukraine (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content strategy in collaboration with the Head of Marketing
• Managing the content calendar, overseeing content creation, and ensuring quality and deadlines are met
• Working with in-house authors, designers, and freelancers to create engaging B2B content
• Adapting and distributing content across various formats and platforms
• Analyzing content performance and optimizing strategies accordingly

ASSUMPTION: This role requires a balance of strategic thinking and hands-on content creation. The ideal candidate will have a strong background in content marketing, excellent communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and implement content strategy in collaboration with the Head of Marketing

✅ Manage the content calendar, plan, prioritize, and track content tasks

✅ Write briefs, edit materials, and ensure content quality from in-house authors, designers, and freelancers

✅ Lead and manage freelancers, including onboarding, task assignment, and quality control

✅ Collaborate with domain experts and the sales team to create relevant content (cases, articles, whitepapers, etc.)

✅ Manage SMM content, focusing on LinkedIn, in collaboration with designers and content writers

✅ Adapt and distribute content across various formats: blog, social media, email newsletters, etc.

✅ Analyze content performance and optimize strategies accordingly

✅ Maintain a knowledge base and content guidelines for authors

✅ Work with CMS (Webflow or other) to update and publish content on the website

ASSUMPTION: This role involves a mix of strategic planning, content creation, and team management. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Higher education in marketing, journalism, philology, or related fields

Experience: At least 3 years of experience in content marketing, including 1+ years in a managerial role (Content Manager/Lead)

Required Skills:

• Fluent English (C1+) with excellent editing and copywriting skills, especially for B2B content
• Proven experience in creating strategic and SEO-optimized content for B2B audiences
• Experience managing internal and external authors, including task assignment, quality control, and deadline management
• Understanding of content distribution and basic knowledge of AI, software development, and startup culture
• Proactive, analytical mindset, and ability to independently organize content team workflow

Preferred Skills:

• Experience with Webflow or other CMS
• Familiarity with AI, software development, or startup ecosystems

ASSUMPTION: The ideal candidate will have a strong background in content marketing, excellent communication skills, and the ability to manage multiple projects simultaneously. Experience in B2B content creation and team management is essential for success in this role.

💰 Compensation & Benefits

Salary Range: The average salary for a Content Lead in Kyiv, Ukraine, is around ₴100,000 - ₴150,000 per month (USD $2,500 - $3,750). This role is likely to offer a competitive salary within this range, depending on experience and qualifications.

Benefits:

• Paid vacation (31 working days off per year)
• Paid sick leave (10 working days per year)
• Flexible schedule (8 hours per day, no fixed start time)
• Sports activities (football, volleyball, marathons, Race Nation)
• Social activities and internal events for knowledge sharing

Working Hours: Full-time (40 hours per week) with a flexible schedule

ASSUMPTION: The salary range provided is an estimate based on market research. The actual salary offered may vary depending on the candidate's experience, qualifications, and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Uptech is an international software development company that helps build profitable products with product-market fit for companies on Fortune 500 and Inc. 5000 lists and scale-up teams for technology startups.

Company Size: Uptech has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Uptech was founded in 2016 and has since grown to work with clients from various industries, including Fintech, Healthcare, E-commerce, Real Estate, and more.

Company Description:

• Uptech offers a range of services, including discovery stage (business analysis), UX/UI design, mobile app development, web app development, and staff augmentation.

• The company creates apps for iOS, Android, cross-platform, and web, with expertise in Fintech, Healthcare, E-commerce, Real Estate, on-demand apps, streaming apps, and social media.
• Uptech is known for its customer-centric approach, industry know-how, and commitment to delivering high-quality products and services.

Company Specialties:

• Android development
• iOS Development
• React Native development
• Website Development
• Chatbot Development
• Backend development
• Application design
• MVP
• UI/UX
• Frontend Development

Company Website: Uptech Team

ASSUMPTION: Uptech's focus on customer-centric app development and industry know-how makes it an attractive employer for professionals seeking to work on innovative projects with a strong emphasis on client success.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: The Content Lead will report directly to the Head of Marketing and collaborate with various teams, including in-house authors, designers, freelancers, domain experts, and the sales team.

Work Arrangement: This role is hybrid, with the option to work remotely or in Uptech's Kyiv office. The flexible schedule allows for 8 hours of work per day, with no fixed start time.

Growth Opportunities:

• As Uptech continues to grow, there may be opportunities for the Content Lead to take on additional responsibilities or move into a management role within the marketing department.
• The company's focus on innovation and client success provides ample opportunities for professional development and growth.

ASSUMPTION: The Content Lead role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company. The ideal candidate will be proactive, adaptable, and eager to take on new challenges as the company continues to expand.

🌍 Location & Work Environment

Office Type: Uptech's Kyiv office is located at 59 Zhylianska str., providing a modern and collaborative work environment.

Office Location(s): Kyiv, Ukraine

Geographic Context:

• Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people.
• The city is known for its rich history, vibrant culture, and diverse economy, with a strong focus on technology and innovation.
• Kyiv offers a high quality of life, with affordable living costs, a well-developed public transportation system, and numerous cultural attractions.

Work Schedule: Full-time (40 hours per week) with a flexible schedule (8 hours per day, no fixed start time)

ASSUMPTION: Kyiv offers a dynamic and vibrant work environment, with a strong focus on technology and innovation. The city's affordable living costs and high quality of life make it an attractive destination for professionals seeking to advance their careers in a dynamic and multicultural setting.

💼 Interview & Application Insights

Typical Process:

• Intro call with a recruiter (30-45 minutes)
• Interview with Head of Marketing and Marketing Specialist (1.5 hours)
• Test task
• Final interview with Head of Marketing (20-30 minutes)

Key Assessment Areas:

• Content strategy and planning
• Content creation and editing skills
• Team management and leadership
• Adaptability and problem-solving skills
• Alignment with Uptech's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Demonstrate your understanding of Uptech's company values and culture in your application materials
• Prepare examples of your content creation and management work to discuss during the interview
• Research Uptech's clients and projects to show your enthusiasm for the role and the company

ATS Keywords: Content Marketing, Content Management, Editing, Copywriting, SEO, B2B Content, Team Management, Analytical Thinking, Proactivity, AI Knowledge, CMS Experience, Task Management, Content Distribution, Collaboration, Content Strategy, Content Analysis

ASSUMPTION: Uptech's recruitment process is designed to assess the candidate's content marketing skills, team management abilities, and cultural fit with the company. Successful candidates will demonstrate a strong understanding of content strategy, excellent communication skills, and the ability to thrive in a dynamic and collaborative work environment.

🛠️ Tools & Technologies

• Webflow (or other CMS)
• Project management tools (e.g., Asana, Trello, Jira)
• Content creation and design tools (e.g., Google Docs, Canva, Adobe Creative Suite)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)

ASSUMPTION: The ideal candidate will have experience with Webflow or other CMS, project management tools, and content creation and design tools. Familiarity with SEO tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Transparency and honesty
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Proactive and self-motivated
• Adaptable and flexible
• Strong communication and collaboration skills
• Analytical mindset and problem-solving abilities

Self-Assessment Questions:

• Do you align with Uptech's customer-centric approach to app development?
• Are you comfortable working in a dynamic and collaborative environment, with a strong emphasis on teamwork?
• Do you have a proactive and adaptable work style, with a strong focus on continuous learning and improvement?

ASSUMPTION: Uptech values candidates who align with their customer-centric approach, commitment to transparency and honesty, and collaborative work style. Successful candidates will demonstrate a strong understanding of Uptech's company values and a proactive, adaptable, and team-oriented work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changing priorities and workloads in a dynamic and growing company
• Working with remote teams and freelancers, requiring strong communication and project management skills
• Keeping up with industry trends and best practices in content marketing

ASSUMPTION: The Content Lead role presents unique challenges, including managing multiple projects and teams, adapting to changing priorities, and staying current with industry trends. Successful candidates will demonstrate strong project management, communication, and adaptability skills to thrive in this dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Content Lead position at Uptech requires a strong focus on B2B content creation and management, with a strategic emphasis on SEO and content distribution.
• Uptech's customer-centric approach to app development sets it apart from other software development companies, with a strong emphasis on client success and innovation.
• Career progression in this role may involve moving into a management position within the marketing department or taking on additional responsibilities as the company continues to grow.

ASSUMPTION: The Content Lead role at Uptech offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company. The ideal candidate will have a strong background in content marketing, excellent communication skills, and the ability to thrive in a fast-paced and collaborative work environment.

📝 Sample Projects

• Developing and implementing a content strategy for a new product launch, including SEO-optimized blog posts, social media content, and email newsletters
• Managing a team of in-house authors, designers, and freelancers to create engaging B2B content for a technology-focused client
• Analyzing content performance and optimizing strategies to improve engagement and conversions

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and analytical aspects of the Content Lead role at Uptech. Successful candidates will demonstrate a strong understanding of content strategy, excellent communication skills, and the ability to manage multiple projects and teams simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing challenges faced by Uptech's clients and how this role addresses them?
• How does Uptech's customer-centric approach to app development influence the content marketing strategy for its clients?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Uptech support its employees in maintaining a healthy work-life balance, especially in a hybrid work environment?
• Can you provide examples of successful content marketing campaigns led by Uptech's marketing team, and what made them stand out?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Uptech's customer-centric approach, content marketing strategies, and opportunities for professional growth and development within the company. Successful candidates will demonstrate a strong understanding of Uptech's unique value proposition and a proactive, adaptable, and collaborative work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Prepare examples of your content creation and management work to discuss during the interview
• Research Uptech's clients and projects to show your enthusiasm for the role and the company
• Follow up with the Uptech recruitment team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.