Content Lead - B2B SaaS

📌 Core Information

🔹 Job Title: Content Lead - B2B SaaS

🔹 Company: Unifize

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-04-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic content leadership across the entire funnel
• Team management and collaboration with various stakeholders
• Outcome-driven approach with a focus on pipeline KPIs
• Experience in B2B SaaS content and team leadership

ASSUMPTION: This role requires a balance of strategic thinking, team management, and analytical skills. A strong understanding of B2B SaaS and content marketing is essential.

📋 Key Responsibilities

✅ Lead full-funnel content strategy across awareness to post-sale

✅ Align messaging to ICPs, triggers, and JTBDs through in-depth persona research

✅ Build editorial calendars tied to campaigns and lifecycle journeys

✅ Drive creation of anchor assets (guides, case studies, playbooks, etc.)

✅ Manage content across formats: blogs, video, visual, social, and product

✅ Partner with Paid, Outbound, and Product Marketing for channel-specific content

✅ Build and manage a small team of writers, designers, and video creators

✅ Set and maintain standards for voice, quality, and turnaround

✅ Be the go-to content lead for marketing, sales, product, and founders

✅ Measure content performance against pipeline KPIs (MQLs, SQLs, influenced revenue)

✅ Optimize and repurpose top-performing content

✅ Regularly audit and evolve content based on gaps and performance

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management. A deep understanding of content marketing and buyer journeys is crucial.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field

Experience: 5-8 years in B2B SaaS content, with team leadership experience

Required Skills:

• Content strategy and planning
• Team leadership and management
• B2B SaaS industry knowledge
• Content creation and optimization
• Analytics and performance measurement
• Collaboration with cross-functional teams

Preferred Skills:

• Experience writing for technical, regulated, or enterprise audiences
• Familiarity with SEO, AI tools, HubSpot, Webflow, Descript, Loom, or GA4

ASSUMPTION: Candidates with a strong background in B2B SaaS content and team leadership are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role and location)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee assistance program

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for a Content Lead role in Bangalore, India. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Unifize operates in the Software Development industry, focusing on Quality Management, eQMS, PLM, and other related services.

Company Size: Unifize is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Unifize was founded in 2019, making it a relatively young and innovative company.

Company Description:

• Unifize helps ISO and FDA compliant companies manage risk, drive operational efficiency, and accelerate innovation
• The company integrates the entire process lifecycle, unifying teams and their conversations, documents, data, and workflows into one collaborative platform
• Unifize enables unprecedented visibility, traceability, accountability, and process efficiency

Company Specialties:

• Quality Management
• eQMS
• PLM
• EH&S
• AS9100
• ITAR Compliance
• ISO 13485
• ISO 14971
• MES
• FDA 21 CFR Part 820
• FDA 21 CFR Part 11
• Document Management
• Design Control
• Risk Management
• Training Management
• Supplier Management
• Cloud
• SaaS
• SOC2 Type II Compliance
• Life Sciences
• Medical Devices
• Nutritional Supplements
• Biotechnology
• Cosmetics
• Pharmaceuticals
• Food and Beverage
• Automotive
• Aerospace & Defense
• Electronics
• Machinery
• Logistics
• Quality Management System
• Manufacturing Execution System
• and Product Lifecycle Management

Company Website: https://www.unifize.com/

ASSUMPTION: Unifize is a growing company with a strong focus on innovation and customer success. Its small size offers opportunities for significant impact and growth.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into a management or director role

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: On-site, full-time with flexible hours

Growth Opportunities:

• Potential to lead a larger content team in the future
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to work on high-impact projects and make a significant contribution to the company's growth

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with ample room for career advancement within the company.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and agile work environment

Office Location(s): 430 Cambridge Ave, Palo Alto, California 94306, US

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the second-fastest-growing major metropolis in India
• The city is known for its vibrant tech industry, with a strong presence of both multinational corporations and startups
• Bangalore offers a mix of traditional Indian culture and modern urban living, with numerous parks, museums, and entertainment options

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: Bangalore offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interview with the hiring manager or a panel of interviewers
• Case study or assignment to assess content creation and strategy skills
• Final round of interviews with senior leadership

Key Assessment Areas:

• Content strategy and planning
• Team leadership and management
• Industry knowledge and understanding of B2B SaaS
• Content creation and optimization skills
• Analytics and performance measurement

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing and team leadership experience
• Include specific examples of your content strategy, creation, and optimization work
• Demonstrate your understanding of the B2B SaaS industry and Unifize's products and services
• Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and leadership skills

ATS Keywords: B2B SaaS, Content Strategy, Team Leadership, Content Creation, Analytics, Collaboration, SEO, Technical Writing, Project Management, Creative Problem Solving, Content Optimization, Persona Research, Editorial Planning, Marketing, Growth Strategies, Communication

ASSUMPTION: Unifize's interview process is designed to assess both your technical skills and cultural fit with the company. Being prepared and demonstrating your passion for content marketing and Unifize's mission will increase your chances of success.

🛠️ Tools & Technologies

• HubSpot
• Webflow
• Descript
• Loom
• GA4
• Other industry-standard content creation and marketing tools

ASSUMPTION: Familiarity with these tools is not required but may be beneficial. The hiring manager will consider candidates with transferable skills and a willingness to learn new tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Success
• Collaboration
• Accountability
• Continuous Learning

Work Style:

• Agile and dynamic
• Collaborative and team-oriented
• Results-driven and outcome-focused
• Continuously learning and adapting

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a proven track record of driving results through content marketing?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Unifize values candidates who are passionate about innovation, customer success, and collaboration. Demonstrating your alignment with these values will strengthen your application.

⚠️ Potential Challenges

• Managing a small team with limited resources
• Balancing strategic planning with hands-on content creation
• Adapting to a fast-paced, dynamic work environment
• Working with technical, regulated, or enterprise audiences

ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position requires a strong focus on strategy and team leadership
• B2B SaaS content experience is crucial, as it differs significantly from B2C or other industries
• This role offers the opportunity to work closely with various teams and gain exposure to different aspects of the business

ASSUMPTION: This role is unique in its focus on strategic content leadership and team management within the B2B SaaS industry.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch
• Creating a series of blog posts and case studies to showcase Unifize's success stories
• Optimizing existing content for improved performance and SEO

ASSUMPTION: These projects are representative of the types of initiatives the Content Lead may work on, focusing on strategy, creation, and optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and growth strategy for Unifize?
• What are the biggest challenges facing the content team currently, and how can this role address them?
• How does Unifize support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Unifize foster a culture of innovation and collaboration?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing and team leadership experience
• Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and leadership skills
• Research Unifize's products, services, and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.