📌 Core Information
🔹 Job Title: Content Lead
🔹 Company: EcoVadis
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Toronto)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content marketing strategy
- Creating compelling, data-driven content to drive demand generation and engagement
- Establishing EcoVadis as a leading voice in ESG for enterprise clients
- Managing external content writers, designers, and video producers
- Collaborating cross-functionally with sales, product marketing, and demand generation teams
ASSUMPTION: This role requires a mix of strategic vision, creative storytelling, and analytical rigor to measure content impact. It's ideal for a content marketing professional with a strong background in B2B SaaS and a proven track record of driving demand generation.
📋 Key Responsibilities
✅ Develop and execute a comprehensive content marketing strategy aligned with business goals, customer journey stages, and demand generation initiatives
✅ Establish EcoVadis as a leading voice in ESG for enterprise clients by creating original content such as whitepapers, research reports, and blogs
✅ Lead SEO-focused content initiatives to optimize for search engine rankings and increase organic traffic
✅ Work cross-functionally to distribute content via email marketing, the website, paid campaigns, and sales enablement
✅ Define and track key content performance metrics, using data insights to refine and improve strategy
✅ Manage external content writers, designers, and video producers as needed to scale content production
ASSUMPTION: The role involves a high degree of autonomy and requires strong project management skills to manage multiple projects and deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 5+ years in content marketing, with a focus on B2B SaaS
Required Skills:
- Exceptional writing, editing, and storytelling skills
- Proficient in SEO best practices, Google Analytics, and content performance tracking tools
- Strong understanding of how content marketing fuels demand generation, pipeline growth, and lead conversion
- Excellent project management skills, with the ability to manage multiple projects and deadlines
- Proven track record of working with cross-functional teams
- Familiarity with content management systems (CMS), marketing automation tools (HubSpot, Marketo), and analytics platforms
Preferred Skills:
- Experience with content marketing in the ESG or sustainability sector
- Fluency in additional languages
ASSUMPTION: Given the role's focus on driving demand generation and engagement, candidates with a strong background in B2B SaaS content marketing are most likely to succeed.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Content Lead role in Toronto, the estimated salary range is CAD 90,000 - 120,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Casual and friendly work environment
- International atmosphere
- GRSP and TFSA matching programs
- Health, Wellness, and Dental Benefits
- Life Insurance, Critical Illness, Accidental Death, Long-term, and Short-term Disability Insurance
- Flexi-time
- Home Office Allowance Program
- Work from Home & Work from Anywhere Policy
- Employee Referral Bonus Policy
- Paid Employee Volunteer Day
- Access to E-learning Platform
- Virtual and In-person Team-building Events
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits package is comprehensive and designed to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: EcoVadis is a leading provider of business sustainability ratings. The company operates in the rapidly growing ESG (Environmental, Social, and Governance) sector, helping businesses assess and improve their sustainability performance.
Company Size: EcoVadis has 1,700+ employees worldwide, making it a mid-sized company with a global presence. This size offers employees the opportunity to work on large-scale projects and collaborate with diverse teams while maintaining a relatively flat organizational structure.
Founded: EcoVadis was founded in 2007, with its headquarters in Paris, France. The company has since expanded its presence to North America, Asia, and other regions.
Company Description:
- EcoVadis guides companies toward a sustainable world by providing business sustainability ratings and actionable insights
- The company's solutions are backed by an international team of experts and powerful technology
- EcoVadis analyzes data and builds sustainability scorecards that give companies actionable insights into their environmental, social, and ethical risks
Company Specialties:
- Business sustainability ratings
- ESG (Environmental, Social, and Governance) assessments
- Sustainability scorecards
- Data analysis and actionable insights
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis' focus on sustainability and ESG makes it an attractive employer for candidates interested in making a positive impact on the environment and society.
📊 Role Analysis
Career Level: The Content Lead role is a mid-level position that offers opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Content Lead will report directly to the Marketing Director and work closely with cross-functional teams, including sales, product marketing, and demand generation.
Work Arrangement: This role is based in Toronto, Ontario, with a hybrid work arrangement that combines on-site work with remote flexibility.
Growth Opportunities:
- As EcoVadis continues to expand, there may be opportunities for the Content Lead to grow into a management role or take on additional responsibilities
- The company's focus on employee development and growth provides ample opportunities for learning and skill-building
- Working in a mid-sized company offers the chance to make a significant impact and contribute to the organization's success
ASSUMPTION: The Content Lead role is well-suited for a candidate looking to grow their career in content marketing and make a meaningful impact on a global scale.
🌍 Location & Work Environment
Office Type: EcoVadis' Toronto office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): 4773 Yonge St, 5E, Toronto, Ontario M2N 0G2, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene, offering a high quality of life
- The city has a thriving tech industry, providing ample opportunities for networking and professional growth
- Toronto's central location in Eastern Canada makes it an ideal hub for working with clients and partners across North America
Work Schedule: The Content Lead role follows a standard full-time work schedule, with flexible hours and remote work options available.
ASSUMPTION: Toronto's diverse and dynamic environment provides an ideal backdrop for a Content Lead focused on driving demand generation and engagement for a global sustainability leader.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the marketing team to discuss the role's responsibilities and requirements
- Final interview with the marketing director to assess cultural fit and long-term potential
Key Assessment Areas:
- Content creation and strategy development
- SEO and analytics proficiency
- Project management and organizational skills
- Collaboration and communication skills
Application Tips:
- Highlight your experience in B2B SaaS content marketing and any relevant achievements in driving demand generation
- Tailor your resume and cover letter to emphasize your skills and experience in the key assessment areas
- Prepare examples of your content marketing work, demonstrating your ability to create compelling, data-driven content
ATS Keywords: Content marketing, B2B SaaS, demand generation, SEO, analytics, project management, collaboration, ESG, sustainability
ASSUMPTION: EcoVadis' hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible fit for the role and the organization.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Marketing Automation Tools (HubSpot, Marketo)
- Analytics Platforms (Google Analytics)
- SEO Tools (SEMrush, Ahrefs, Moz)
- Project Management Tools (Asana, Trello, Jira)
ASSUMPTION: The Content Lead role requires proficiency in various tools and technologies to manage content production, track performance, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Work smart, have fun, and make an impact
- Guide all companies toward a sustainable world
- Provide exceptional service and support to our customers
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about sustainability and driving positive change?
- Do you have a proven track record of creating compelling, data-driven content?
ASSUMPTION: EcoVadis' company culture emphasizes collaboration, innovation, and a commitment to sustainability, making it an attractive employer for candidates who share these values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing strategic vision with tactical execution
- Collaborating effectively with cross-functional teams
- Adapting to a hybrid work arrangement and maintaining productivity
ASSUMPTION: The Content Lead role presents unique challenges that require strong project management skills, adaptability, and a collaborative mindset.
📈 Similar Roles Comparison
- Content Marketing Manager (B2B SaaS) - Similar role with a focus on driving demand generation and engagement through content marketing
- Senior Content Strategist (ESG/Sustainability) - Similar role with a focus on creating compelling, data-driven content in the ESG or sustainability sector
- Content Manager (Global) - Similar role with a broader scope, responsible for managing content production and distribution on a global scale
ASSUMPTION: The Content Lead role at EcoVadis offers a unique opportunity to drive demand generation and engagement for a global sustainability leader, with a focus on the B2B SaaS sector.
📝 Sample Projects
- Developing a comprehensive content marketing strategy to drive demand generation and engagement for a new product launch
- Creating a series of whitepapers and research reports to establish EcoVadis as a thought leader in the ESG space
- Optimizing content for search engines to improve organic traffic and drive lead generation
ASSUMPTION: The Content Lead role offers a wide range of projects, from strategic planning and content creation to SEO optimization and performance analysis.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the most pressing content marketing challenges facing the company, and how does this role address them?
- How does EcoVadis support the professional development and growth of its content marketing team?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does EcoVadis foster a culture of collaboration and innovation within its marketing department?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your skills and experience in content marketing, SEO, and project management
- Prepare examples of your content marketing work, demonstrating your ability to create compelling, data-driven content
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
