Content Lead - Home Care

📌 Core Information

🔹 Job Title: Content Lead - Home Care

🔹 Company: Unilever

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social-first content strategies across multiple platforms
• Collaborating with agencies to produce and distribute content
• Monitoring performance, analyzing data, and optimizing content
• Staying ahead of platform trends and consumer behaviors
• Working cross-functionally to ensure integrated communication

ASSUMPTION: This role requires a strong understanding of social media dynamics and consumer behavior, as well as the ability to adapt to changing platform trends.

📋 Key Responsibilities

✅ Define brand content strategies in partnership with relevant teams

✅ Lead end-to-end coordination of social media content

✅ Ensure always-on and campaign-based social presence across platforms

✅ Monitor performance, conduct deep-dive analysis, and optimize content based on insights

✅ Use advanced social listening tools to uncover actionable insights and content opportunities

✅ Collaborate with Media, Digital Commerce, Brand, and CMI teams for integrated communication

✅ Support the building of creator/influencer collaborations aligned with social content plans

ASSUMPTION: This role involves managing multiple content streams and deadlines, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communication, media, or related fields

Experience: Minimum 5 years in content marketing, social media management, or digital brand communication

Required Skills:

• Proven ability to develop and deliver social-first content strategies
• Hands-on experience working with creative and media agencies
• Strong understanding of platform dynamics and audience behaviors
• Data-driven thinking and ability to turn insights into clear actions
• Confident communicator with ability to align diverse stakeholders
• Proactive, curious, and agile mindset with passion for culture, storytelling, and creativity
• Strong organizational skills to manage multiple content streams and deadlines

Preferred Skills:

• Experience working with or within creative/content agencies
• Fluency in additional languages (e.g., Spanish, French)

ASSUMPTION: While not explicitly stated, experience in the consumer goods or FMCG industry may be beneficial but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Istanbul, the estimated salary range is ₺60,000 - ₺90,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Flexible working arrangements

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically Home Care products

Company Size: Unilever is a large, multinational corporation with over 10,000 employees worldwide. This means there are ample opportunities for career growth and development.

Founded: 1872, with a rich history and strong brand presence globally

Company Description:

• Unilever is a global leader in the consumer goods industry, with a portfolio of over 400 brands across Home Care, Beauty & Personal Care, Foods & Refreshment, and Ice Cream categories
• The company is committed to sustainable living, with a goal to be a net-zero emissions company by 2039 and achieve a positive environmental impact by 2030
• Unilever fosters a diverse and inclusive work environment, with a strong focus on employee development and growth

Company Specialties:

• Consumer Goods
• Home Care
• Personal Care
• Foods & Refreshment
• Ice Cream
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Innovation
• Sustainability
• Beauty & Wellbeing

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development, both within the Home Care category and across other brands and functions.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth into senior management positions

Reporting Structure: Reports directly to the HC Digital Marketing, Media & Content Lead

Work Arrangement: On-site, full-time position with the possibility of flexible working arrangements

Growth Opportunities:

• Progression into senior marketing roles within the Home Care category or other brand categories
• Expansion into different functions, such as brand management, innovation, or commercial roles
• International assignments or expatriate opportunities within the global Unilever organization

ASSUMPTION: This role offers significant growth potential, both within the Home Care category and across other brands and functions within the Unilever organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is a vibrant, multicultural city with a rich history and diverse cultural scene
• The city offers a high quality of life, with excellent dining, entertainment, and recreational opportunities
• Istanbul has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with the possibility of flexible working arrangements

ASSUMPTION: Istanbul offers a dynamic and engaging work environment, with a diverse cultural scene and high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant stakeholders
• Final round interview with the HC Digital Marketing, Media & Content Lead

Key Assessment Areas:

• Content strategy development and execution
• Platform dynamics and audience behavior understanding
• Data-driven decision making and performance analysis
• Stakeholder management and cross-functional collaboration
• Cultural relevance and storytelling abilities

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing and social media management experience
• Demonstrate your understanding of platform dynamics and consumer behavior trends
• Showcase your ability to develop and execute data-driven content strategies
• Prepare examples of successful content campaigns you've led or contributed to

ATS Keywords: Content Strategy, Social Media Management, Digital Marketing, Data Analysis, Creative Collaboration, Stakeholder Alignment, Cultural Relevance, Storytelling, Organizational Skills, Agility, Consumer Insights, Influencer Collaboration, Platform Dynamics, Performance Measurement, Curiosity, Creativity

ASSUMPTION: Unilever's application process is designed to assess candidates' skills and fit for the role, with a focus on content strategy development, execution, and performance analysis.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Social listening tools (e.g., Meltwater, Brand24)

ASSUMPTION: Familiarity with relevant social media management, content creation, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Responsibility
• Entrepreneurship
• Collaboration

Work Style:

• Collaborative and cross-functional
• Data-driven and performance-focused
• Agile and adaptable
• Innovative and creative

Self-Assessment Questions:

• How do you align diverse stakeholders around a common content vision?
• How do you stay up-to-date with platform trends and consumer behavior shifts?
• How do you prioritize and manage multiple content streams and deadlines?

ASSUMPTION: Unilever values candidates who are collaborative, data-driven, and adaptable, with a strong commitment to integrity and responsibility.

⚠️ Potential Challenges

• Managing multiple content streams and deadlines in a fast-paced, dynamic environment
• Adapting to changing platform trends and consumer behavior shifts
• Collaborating effectively with diverse stakeholders across multiple functions and brands
• Working in a large, multinational organization with a complex matrix structure

ASSUMPTION: This role presents unique challenges related to managing multiple content streams, adapting to change, and navigating a large, complex organization.

📈 Similar Roles Comparison

• Compared to related roles in other consumer goods companies, this role places a stronger emphasis on social media management and content strategy development
• Within Unilever, this role is similar to other content lead or manager positions across different brand categories, with a focus on social media and digital marketing
• Career progression in this role may follow a similar path to other marketing roles within the Unilever organization, with opportunities for growth into senior management positions

ASSUMPTION: This role is unique within the consumer goods industry, with a strong focus on social media management and content strategy development.

📝 Sample Projects

• Developing and executing a social media content strategy for a new product launch, resulting in a 30% increase in brand awareness and a 20% increase in sales
• Collaborating with an external agency to produce a series of engaging, on-brand video content, driving a 50% increase in video views and a 25% increase in user-generated content
• Conducting a comprehensive social media audit and performance analysis, leading to a 25% increase in engagement rates and a 15% increase in reach

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute data-driven content strategies, collaborate effectively with external partners, and analyze performance to drive continuous improvement.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader content strategy for the Home Care category and the Unilever organization as a whole?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Unilever support the professional development and growth of its content marketing and social media management talent?
• What are the most challenging aspects of working in a large, multinational organization like Unilever, and how can I best position myself for success?
• How does Unilever approach sustainability and social responsibility in its content marketing and social media management efforts?

ASSUMPTION: These interview questions help candidates understand the role's context, priorities, and growth opportunities, as well as the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Unilever Career Portal
• Tailor your resume and cover letter to highlight your content marketing and social media management experience, as well as your understanding of platform dynamics and consumer behavior trends
• Prepare examples of successful content campaigns you've led or contributed to, demonstrating your ability to develop and execute data-driven content strategies
• Follow up with the Unilever HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.