Content Lead - Home Care

📌 Core Information

🔹 Job Title: Content Lead - Home Care

🔹 Company: Unilever

🔹 Location: Umraniye, Istanbul, Turkey

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social-first content strategies across multiple platforms
• Collaborating with agencies to produce and distribute content
• Monitoring performance, analyzing insights, and optimizing content
• Staying ahead of platform algorithms, creative trends, and consumer behaviors
• Working cross-functionally to ensure integrated communication

ASSUMPTION: This role requires a strong understanding of platform dynamics, audience behaviors, and data-driven thinking. The ideal candidate will have experience working with creative and media agencies on content production and distribution.

📋 Key Responsibilities

✅ Define brand content strategies in partnership with relevant teams

✅ Lead end-to-end coordination of social media content: briefing, production, approval, and delivery

✅ Ensure always-on and campaign-based social presence across platforms

✅ Monitor performance, conduct deep-dive analysis, and optimize content based on insights

✅ Use advanced social listening tools to uncover actionable insights and content opportunities

✅ Stay ahead of platform algorithms, creative trends, and consumer behavior shifts

✅ Work hand-in-hand with Media, Digital Commerce, Brand, and CMI teams for integrated communication

✅ Support the building of creator/influencer collaborations aligned with social content plans

ASSUMPTION: This role requires strong organizational skills to manage multiple content streams and deadlines, as well as the ability to align diverse stakeholders around a common vision.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communication, media, or related fields

Experience: Minimum 5 years in content marketing, social media management, or digital brand communication

Required Skills:

• Proven ability to develop and deliver social-first content strategies
• Hands-on experience working with creative and media agencies
• Strong understanding of platform dynamics and audience behaviors
• Data-driven mindset with ability to turn insights into clear actions
• Confident communicator, capable of aligning diverse stakeholders
• Proactive, curious, and agile mindset with a passion for culture, storytelling, and creativity

Preferred Skills:

• Experience working with or within creative/content agencies
• Demonstrated experience in managing social calendars, briefing assets, and measuring performance

ASSUMPTION: Fluency in Turkish and English, both written and spoken, is essential for this role.

💰 Compensation & Benefits

Salary Range: Based on market research, the estimated salary range for this role is ₺15,000 - ₺25,000 per month. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional flexibility may be required based on project needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a focus on home care, beauty, and personal care products.

Company Size: Unilever is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Unilever was founded in 1929, with a rich history and strong brand portfolio.

Company Description:

• Unilever is a purpose-driven company, committed to making sustainable living commonplace
• The company produces world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside innovative and forward-thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica
• Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer opportunities for international exposure and career growth.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a proven track record in content marketing or social media management.

Reporting Structure: The Content Lead reports directly to the Digital Marketing & Content Lead and works closely with brand teams, media, digital commerce, and CMI teams.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work based on project needs.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the digital marketing team
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• Access to professional development programs and training opportunities

ASSUMPTION: The ideal candidate will be proactive, curious, and agile, with a passion for culture, storytelling, and creativity.

🌍 Location & Work Environment

Office Type: Unilever's office in Umraniye, Istanbul, is a modern, collaborative workspace with a diverse and inclusive culture.

Office Location(s): Umraniye, Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey, with a vibrant cultural scene and a thriving business environment
• The Umraniye district is located on the Asian side of Istanbul, with easy access to public transportation and amenities
• Unilever's office is situated in a modern business park, with nearby restaurants, cafes, and shopping centers

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with occasional flexibility based on project needs.

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to manage multiple content streams and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and relevant stakeholders
• Final interview with the Digital Marketing & Content Lead

Key Assessment Areas:

• Content strategy development and execution
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and performance analysis
• Cultural fit and alignment with Unilever's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of platform dynamics and audience behaviors in your application materials
• Showcase your ability to develop and deliver social-first content strategies in your portfolio or examples

ATS Keywords: Content strategy, social media management, data-driven, cross-functional collaboration, stakeholder management, platform dynamics, audience behaviors

ASSUMPTION: The ideal candidate will have a strong portfolio or examples of their content strategy work and be able to articulate their approach to social media management and data-driven decision-making.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Social media management tools (Hootsuite, Buffer, etc.)
• Advanced social listening tools (Meltwater, Brand24, etc.)
• Content creation and design tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: The ideal candidate will have experience working with a variety of social media management and content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Our Purpose is to make sustainable living commonplace
• We Lead the way others follow
• We Do what's right for people and the planet
• We Love being a part of people's lives
• We Nurture a winning team
• We Play to win

Work Style:

• Collaborative and inclusive team environment
• Dynamic and fast-paced work culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you align diverse stakeholders around a common content vision?
• How do you stay ahead of platform algorithms, creative trends, and consumer behavior shifts?
• How do you balance the need for always-on content with campaign-based social presence?

ASSUMPTION: The ideal candidate will be a strong communicator, capable of aligning diverse stakeholders around a common vision, and comfortable working in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple content streams and deadlines
• Working with diverse stakeholders and agencies
• Keeping up with platform algorithms, creative trends, and consumer behaviors
• Balancing always-on content with campaign-based social presence

ASSUMPTION: The ideal candidate will be organized, proactive, and comfortable working in a fast-paced environment with multiple priorities.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on home care brands and the need for a strong understanding of platform dynamics and audience behaviors
• Industry-specific context: The FMCG industry is competitive and fast-paced, with a strong focus on innovation and sustainability
• Career path comparison: This role offers opportunities for professional growth and development within Unilever's digital marketing team

ASSUMPTION: The ideal candidate will have experience in content marketing or social media management within the FMCG industry and be familiar with the competitive landscape.

📝 Sample Projects

• Developing a content strategy for a new home care product launch, including platform-specific content pillars and engagement tactics
• Managing a social media crisis for a well-known home care brand, including real-time monitoring, content development, and stakeholder communication
• Collaborating with an external agency to produce a series of engaging, on-brand video content for a home care brand's social media channels

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their approach and results.

❓ Key Questions to Ask During Interview

• How does the Digital Marketing & Content team collaborate with other departments to ensure integrated communication?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Unilever support the professional growth and development of its employees?
• What are the biggest challenges facing the home care category, and how does this role address them?
• How does Unilever measure the success of its content and social media strategies?

ASSUMPTION: The ideal candidate will be curious, proactive, and eager to understand the specific needs and priorities of the role and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your content strategy work, demonstrating your ability to develop and deliver social-first content strategies
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.