📌 Core Information
🔹 Job Title: Content Lead - Product Marketing
🔹 Company: Faye
🔹 Location: Israel
🔹 Job Type: Remote
🔹 Category: 📦 Product Marketing
🔹 Date Posted: Tue Apr 01 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Driving content creation for product marketing to enhance user adoption and engagement.
- Developing compelling and high-performing ad copy and creative assets.
- Collaborating with cross-functional teams to align messaging with strategic goals.
- Utilizing industry trends and cultural insights to inform content strategy.
ASSUMPTION: The role requires a combination of creative content development and strategic marketing insights, primarily focusing on Faye's travel app and advisor portal.
📋 Key Responsibilities
✅ Craft high-performing copy for various channels including paid ads, landing pages, and partnerships.
✅ Write engaging email campaigns to boost product adoption and retention.
✅ Develop video ad scripts and creative static ads for marketing campaigns.
✅ Collaborate with designers, PMs, and marketers to ensure cohesive messaging.
✅ Innovate out-of-the-box strategies and creatives to meet business objectives.
✅ Contribute to A/B testing strategies and assist in optimizing headlines and CTAs.
✅ Create SEO-driven content to increase traffic and conversions.
✅ Review and enhance advertorial or promotional content for Faye.
ASSUMPTION: The candidate should be proactive and possess strong collaboration skills to effectively work with diverse teams and drive the content strategy forward.
🎯 Required Qualifications
Education: Not specified
Experience: Minimum of 6 years in content-related roles, preferably within B2C tech environments.
Required Skills:
- Exceptional English communication skills, both written and verbal.
- Proven track record in creating impactful marketing copy.
- Understanding of performance marketing, audience segmentation, and conversion optimization.
Preferred Skills:
- Familiarity with SEO best practices.
- Experience in data-driven storytelling and digital advertising.
ASSUMPTION: The role's preference leans towards candidates with a blend of technical marketing acumen and creative writing skills.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Potential for flexible working hours and schedules.
- Remote work accessibility.
- Opportunities to work with a diverse and motivated team.
Working Hours: Standard full-time hours with likely flexibility given the remote nature.
ASSUMPTION: Compensation is competitive and may include standard industry benefits, with flexibility for remote work depending on global applicant locations.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically travel insurance and technology-driven solutions.
Company Size: 51-200 employees, offering a dynamic and intimate work environment encouraging growth and learning.
Founded: 2019
Company Description:
- Award-winning travel insurance known for comprehensive trip coverage and excellent customer service.
- Innovator in the travel protection sector, combining technology with personalized service.
- Focused on providing seamless travel experiences through fast claims and reimbursements.
Company Specialties:
- Travel insurance
- Real-time support solutions
- Customer-centric travel service innovations
Company Website: http://www.withfaye.com
ASSUMPTION: As an emerging leader in travel insurance, Faye is likely innovating continuously, offering employees the chance to be part of revolutionary changes in the industry.
📊 Role Analysis
Career Level: Senior-level position with significant autonomy in content-related decision-making.
Reporting Structure: Direct report to the VP of Communications & Brand.
Work Arrangement: Primarily remote, allowing for a wide range of candidates globally.
Growth Opportunities:
- Opportunities for leadership development within the communications team.
- Engagement in significant product launches and advertising campaigns.
- Potential to influence broader content strategy and marketing initiatives.
ASSUMPTION: The individual in this role can expect career advancements by demonstrating strategic impact and innovation in content strategy.
🌍 Location & Work Environment
Office Type: Fully remote capability, optimizing for global talent acquisition.
Office Location(s): Not specified, likely with central coordination from Israel.
Geographic Context:
- Israel's vibrant tech environment supports innovation.
- Remote capability ensures access to diverse international markets.
- Opportunity to work with global audiences and partners.
Work Schedule: Standard workweek with flexibility due to the remote aspect.
ASSUMPTION: Flexibility in schedule and geographic agnosticism provide a broad reach for applicants, accommodating various time zones.
💼 Interview & Application Insights
Typical Process:
- Initial application review focuses on relevant experience and skills.
- Screening interviews to assess cultural fit and communication abilities.
- Technical interviews for content strategy and marketing proficiency.
Key Assessment Areas:
- Content creation capabilities
- Strategic thinking in performance marketing
- Collaborative teamwork ability
Application Tips:
- Highlight relevant B2C tech marketing experience on your resume.
- Showcase examples of impactful content you have developed.
- Discuss any experience working remotely or with global teams.
ATS Keywords: Content Creation, Performance Marketing, Email Campaigns, SEO, Copywriting
ASSUMPTION: The company likely seeks candidates who are both strategic and detail-oriented, with the ability to drive content innovation within their tech-driven environment.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Analytics tools (e.g., Google Analytics)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
ASSUMPTION: Familiarity with modern digital marketing tools and platforms is crucial for executing the role efficiently.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric innovation
- Collaborative teamwork
- Continuous learning and growth
Work Style:
- Proactively takes initiative in content creation and strategy.
- Comfortable with remote collaboration tools and digital communication.
- Adaptable in a fast-paced and evolving industry.
Self-Assessment Questions:
- Am I passionate about travel and technology?
- Do I thrive in a creative and fast-paced work environment?
- Can I effectively balance strategic planning and content execution?
ASSUMPTION: Candidates with enthusiasm for travel and an appreciation for tech-driven service solutions will likely fit well culturally.
⚠️ Potential Challenges
- Navigating the complexities of remote team collaboration.
- Keeping up with industry trends in a constantly evolving market.
- Balancing creative ideas with data-driven strategies.
- Maintaining consistent brand messaging across diverse platforms.
ASSUMPTION: Success in this role will require adaptability and resilience to succeed amid industry shifts and remote work dynamics.
📈 Similar Roles Comparison
- Similar to a Digital Marketing Lead with a strong emphasis on content.
- Comparable to a Brand Manager, but with a sharper focus on written communication and strategy.
- Resembles a UX Writer role, particularly in the product-focused copy task.
ASSUMPTION: This role overlaps significantly with positions that focus on content strategy and marketing leadership, bridging creative and strategic initiatives.
📝 Sample Projects
- Develop a campaign promoting a new app feature launch.
- Create an engaging email marketing series to boost user engagement.
- Generate a content strategy for an upcoming marketing initiative.
ASSUMPTION: Projects will often align with strategic goals, requiring both innovative thinking and precise execution across platforms.
❓ Key Questions to Ask During Interview
- What are the key performance indicators for success in this role?
- How does the content team collaborate with other departments at Faye?
- What recent content initiatives have had the most significant impact?
- How is remote work structured and managed within the organization?
- What growth opportunities exist for this position?
ASSUMPTION: Asking these questions can provide deeper insights into the role's expectations and the company's operational dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company’s careers page or designated application platform.
- Tailor your resume to emphasize relevant experience and strategic content achievements.
- Prepare a portfolio showcasing your best work in digital marketing and content creation.
- Research Faye's brand voice and adjust your application materials accordingly.
- Be ready for possible interview rounds focusing on technical skills and cultural fit.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
