Content Lead Ratings & Reviews (Hybrid)

📌 Core Information

🔹 Job Title: Content Lead Ratings & Reviews (Hybrid)

🔹 Company: Target

🔹 Location: 1000 Nicollet Mall, Minneapolis, MN 55403-2542, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Retail, E-commerce

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing vendor partnerships for Ratings & Reviews, User Generated Content, and Guest Q&A
• Developing strategic vision to enhance Target's online shopping experience
• Collaborating with cross-functional teams and influencing stakeholders
• Analyzing competitive landscape and driving innovative strategies

ASSUMPTION: This role requires a strong background in product content, marketing, or e-commerce, with a focus on ratings and reviews. Experience working with vendors and internal teams is crucial for success in this position.

📋 Key Responsibilities

✅ Manage vendor partnerships, including contract negotiations, review seeding programs, review syndication, and budget forecasting

✅ Develop and implement strategic vision for Ratings & Reviews, User Generated Content, and Q&A experiences

✅ Influence cross-functional stakeholders to advocate for Product Content's point of view

✅ Analyze competitive landscape and generate strategies to position Target as a leader in the Ratings & Reviews and User-Generated Content space

ASSUMPTION: This role involves a high degree of collaboration and influencing, requiring strong communication and presentation skills. The ideal candidate will be assertive, adaptable, and able to thrive in a dynamic environment.

🎯 Required Qualifications

Education: Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred

Experience: 5-10+ years experience within Product Content, Marketing, Site Merchandising, Item or Merchandising, with a focus on digital and e-commerce

Required Skills:

• Background or familiarity with Product Content on PDP
• Experience working with Content Providers or large vendor partners
• Experience working with Merchandising and Product Design & Development
• Experience partnering with Legal and navigating decisions within a regulatory environment
• Highly analytical skillset
• Assertiveness and strong initiative to drive change
• Ability to be flexible, adapt quickly, and work with ambiguity
• Strong communication, presentation skills
• Self-starter and able to thrive in a highly dynamic environment

Preferred Skills:

• Familiarity with Target's internal systems and processes
• Experience working in a retail environment

ASSUMPTION: While not explicitly stated, experience in the retail industry or familiarity with Target's internal systems may be beneficial but not required for this role.

💰 Compensation & Benefits

Salary Range: $92,000.00 - $166,000.00 per year. Pay is based on several factors which vary based on position, including labor markets and may include education, work experience, and certifications.

Benefits:

• Comprehensive health benefits, including medical, vision, and dental
• Life insurance
• 401(k) with company match
• Employee discount
• Short-term and long-term disability
• Paid sick leave, national holidays, and vacation

Working Hours: Full-time, with a Hybrid/Flex for Your Day work arrangement. This means the role requires both on-site work at Target's HQ in Minnesota and virtual work, depending on the team's needs.

ASSUMPTION: The salary range provided is based on Target's job posting and is subject to change. Benefits are subject to eligibility requirements and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Retail. Target is one of the world's most recognized brands and one of America's leading retailers, offering outstanding value, inspiration, innovation, and an exceptional guest experience.

Company Size: 10,001+ employees. As a large company, Target offers extensive resources and opportunities for growth and development.

Founded: 1962. Target has a rich history and a strong commitment to responsible corporate citizenship, ethical business practices, environmental stewardship, and generous community support.

Company Description:

• Target is committed to delivering an exceptional guest experience across its platforms
• The Product Content Team plays a crucial role in achieving this by offering a seamless online shopping experience
• Target is focused on innovation, continuous improvement, and staying ahead of the competitive landscape

Company Specialties:

• Retail
• E-commerce
• Product Content
• Merchandising
• Marketing

Company Website: corporate.target.com

ASSUMPTION: Target's focus on the guest experience, innovation, and continuous improvement creates an environment that values adaptability, creativity, and a customer-centric mindset.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a balance of strategic thinking, tactical execution, and stakeholder management, indicating a mid-level to senior career stage.

Reporting Structure: Reports to the Director, Product Content. This role is part of the Product Content team, which works closely with various internal teams, such as Product, Merchandising, PD&D, and Legal.

Work Arrangement: Hybrid/Flex for Your Day. This means the role requires both on-site work at Target's HQ in Minnesota and virtual work, depending on the team's needs.

Growth Opportunities:

• Expanding the role's scope to include additional content areas or platforms
• Developing expertise in ratings and reviews strategies and becoming a go-to resource within Target
• Advancing to a senior leadership role within the Product Content team or related functions

ASSUMPTION: Target's large size and diverse business units offer numerous growth opportunities for motivated and high-performing individuals.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires both on-site work at Target's HQ in Minnesota and virtual work, depending on the team's needs.

Office Location(s): 1000 Nicollet Mall, Minneapolis, MN 55403-2542, United States

Geographic Context:

• Minneapolis, Minnesota, is a vibrant city with a strong retail industry and a diverse economy
• The Twin Cities market offers a mix of urban and suburban living options, with a high quality of life
• Target's headquarters is located in the heart of downtown Minneapolis, providing easy access to public transportation and amenities

Work Schedule: Full-time, with a Hybrid/Flex for Your Day work arrangement. This means the role requires both on-site work at Target's HQ in Minnesota and virtual work, depending on the team's needs.

ASSUMPTION: Target's hybrid work arrangement offers flexibility and work-life balance, allowing employees to optimize their productivity and personal time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the Talent Acquisition team
• Interview with the hiring manager and/or team members
• Final interview with the Director, Product Content
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and influencing skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Target's values

Application Tips:

• Highlight relevant experience and achievements in product content, marketing, or e-commerce
• Tailor your resume and cover letter to emphasize your skills and experiences related to the key responsibilities and required qualifications
• Prepare examples of your strategic vision and ability to influence stakeholders

ATS Keywords: Ratings & Reviews, User Generated Content, Guest Q&A, Vendor Partnerships, Strategic Vision, Influencing, Analytical Skills, Collaboration, Contract Negotiations, Budget Management, Product Content, E-commerce, Retail

ASSUMPTION: Target's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Workday (Applicant Tracking System)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: Target uses industry-standard tools and technologies to support its operations and workflows. Familiarity with these tools is not required but may be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Guest-obsessed
• Inclusive
• Bold
• Nimble
• Trustworthy
• Humble

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and innovative
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you passionate about delivering an exceptional guest experience?
• Do you have a proven track record of driving strategic initiatives and influencing stakeholders?
• Are you comfortable working with ambiguity and navigating complex organizational structures?

ASSUMPTION: Target values a diverse and inclusive work environment, seeking candidates who align with its core values and work style.

⚠️ Potential Challenges

• Managing multiple vendor relationships and competing priorities
• Balancing strategic vision with day-to-day tactical execution
• Navigating a large, complex organization and influencing stakeholders
• Keeping up with the fast-changing retail and e-commerce landscape

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate with a proven track record of success in similar environments.

📈 Similar Roles Comparison

• This role is unique in its focus on Ratings & Reviews, User Generated Content, and Guest Q&A, requiring a specific set of skills and experiences
• Similar roles in other organizations may have a broader focus on product content or may be more narrowly focused on a specific content area
• Career progression in this role may involve expanding the scope of responsibilities or advancing to a senior leadership role within the Product Content team or related functions

ASSUMPTION: While this role shares similarities with other product content roles, its unique focus on Ratings & Reviews, User Generated Content, and Guest Q&A sets it apart and requires a specific skill set and experience.

📝 Sample Projects

• Developing and implementing a strategic vision for Ratings & Reviews, User Generated Content, and Guest Q&A
• Negotiating contracts with external content providers to secure favorable terms and protect Target's best interests
• Analyzing the competitive landscape and generating strategies to position Target as a leader in the Ratings & Reviews and User-Generated Content space

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role, requiring a strong skill set and experience in product content, marketing, or e-commerce.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Product Content team and across Target?
• How does this role fit into Target's broader digital strategy, and what are the key priorities for the first 90 days?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities exist for growth and development within the Product Content team and across Target?
• How does Target support work-life balance, and what resources are available to help employees thrive in their roles?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the organization, helping candidates make informed decisions about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Target Careers website
• Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your fit for the role
• Prepare examples of your strategic vision and ability to influence stakeholders, demonstrating your qualifications for the position
• Follow up with Target's Talent Acquisition team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.