Content Management Leader

📌 Core Information

🔹 Job Title: Content Management Leader

🔹 Company: GE Healthcare

🔹 Location: Subang, Jawa Barat, Indonesia & Singapore

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic content and marketing campaigns for the AKA (ASEAN, Korea, Australia & New Zealand) region
• Collaborating with global, International, and AKA segment marketing leaders to drive the value chain on content along different geographies
• Optimizing content creation, approval, and distribution processes to improve efficiency and reduce time-to-market
• Creating engaging, relevant, and consistent localized content across various platforms
• Leveraging generative AI tools to produce high-quality content at scale, accelerating production times and reducing costs

ASSUMPTION: This role requires a high level of collaboration and strategic thinking to align content strategies with business unit needs across multiple regions.

📋 Key Responsibilities

✅ Content Streamlining: Optimize content creation, approval, and distribution processes to improve efficiency and reduce time-to-market.

✅ Global Collaboration: Work closely with International teams to maximize content leverage, ensuring full visibility of available assets and localization for AKA region needs.

✅ Engaging Content Creation: Develop and distribute engaging, relevant, and consistent localised content across various platforms, including web, articles, and digital campaigns, in alignment with the Marcom content strategy of different business units. Utilize generative AI tools to produce high-quality content at scale, accelerating production times and reducing costs.

✅ Adaptable Content Modules: Create adaptable content modules that can be repurposed across multiple platforms and formats, ensuring consistency and efficiency.

✅ Strategic Collaboration: Collaborate across the organization to deliver an effective content marketing strategy for each zone to meet business objectives.

✅ Promotion and Awareness: Drive promotion of New Product Introductions (NPIs), product awareness, and product replacement in the AKA region

✅ Localised Content Creation: Create relevant personalized content and optimize the path to conversion.

✅ Sales Enablement: Develop content for sales enablement materials, such as brochures and videos.

ASSUMPTION: This role requires a balance of strategic planning, creative content development, and cross-functional collaboration to ensure content meets business objectives and resonates with target audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in similar roles in the healthcare industry, with a proven track record of creating content

Required Skills:

• Excellent verbal and written communication skills
• Familiarity with CRM systems (e.g., Salesforce), marketing automation tools (marketo, workfront, adobe), and Microsoft Office Suite
• Strong experience in developing and executing content creation for product and marketing teams

Preferred Skills:

• Experience working with generative AI tools
• Fluency in multiple languages (e.g., English, Mandarin, Bahasa Indonesia, etc.)

ASSUMPTION: Given the regional focus of this role, proficiency in local languages and understanding of cultural nuances may be beneficial but are not explicitly required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in the healthcare industry, the estimated salary range for this position is SGD 120,000 - 160,000 per annum in Singapore, and IDR 300,000,000 - 400,000,000 per annum in Indonesia. Salary may vary based on experience and qualifications.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Global work environment with diverse teams

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: Salary ranges are estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing, with a focus on healthcare and aviation

Company Size: 10,001+ employees, providing a large and diverse work environment

Founded: 1892, with a rich history and established global presence

Company Description:

• GE Healthcare is a unit of GE focused on healthcare technology and services
• Offers a wide range of products and services, including medical imaging, monitoring, biopharmaceutical manufacturing, and digital solutions
• Operates in over 140 countries, with a strong presence in the AKA region

Company Specialties:

• Medical Imaging & Ultrasound
• Patient Monitoring & Diagnostics
• Biopharmaceutical Manufacturing
• Digital & AI Solutions

Company Website: GE Healthcare

ASSUMPTION: GE Healthcare's extensive global presence and diverse product portfolio provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth into management or leadership positions

Reporting Structure: This role reports directly to the AKA Segment Marketing Leader and collaborates with global and International marketing teams

Work Arrangement: On-site, with potential for occasional remote work or hybrid arrangements

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing organization
• Opportunities to work on cross-functional projects and gain exposure to different business units
• Possibility to relocate or take on international assignments within the GE Healthcare network

ASSUMPTION: This role offers a unique opportunity to gain regional marketing experience and contribute to GE Healthcare's growth in the AKA region.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities

Office Location(s): Subang, Jawa Barat, Indonesia & Singapore

Geographic Context:

• Subang, Indonesia: Located in the Greater Jakarta area, offering a mix of urban and suburban living with easy access to shopping, dining, and entertainment options
• Singapore: A global financial hub with a multicultural environment, offering a high quality of life, excellent education, and healthcare systems

Work Schedule: Standard business hours, with flexibility for occasional remote work or hybrid arrangements

ASSUMPTION: Both locations offer vibrant, multicultural environments with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the AKA Segment Marketing Leader and other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy development
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with GE Healthcare's values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content creation and marketing experience
• Demonstrate your understanding of the AKA region and GE Healthcare's business units
• Prepare examples of your content creation work and be ready to discuss your approach to strategy development and execution

ATS Keywords: Content Management, Marketing Campaigns, Content Strategy, Localization, Generative AI, Sales Enablement, Product Awareness, CRM Systems, Marketing Automation

ASSUMPTION: Given the regional focus of this role, candidates with experience working in the AKA region or familiarity with its cultural nuances may have an advantage.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce)
• Marketing automation tools (marketo, workfront, adobe)
• Microsoft Office Suite
• Generative AI tools (e.g., Copy.ai, Frase.io)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not strictly required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Quality
• Customer Focus
• Innovation
• Talent Development

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you ensure that your content resonates with diverse regional audiences?
• Can you provide an example of a time when you had to adapt your content strategy to meet changing business objectives?
• How do you approach working with cross-functional teams and stakeholders to deliver content that meets business needs?

ASSUMPTION: GE Healthcare values diversity and inclusion, and candidates who can demonstrate their ability to work effectively in a multicultural environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing regional content needs with global marketing objectives
• Adapting to a fast-paced, dynamic work environment with tight deadlines
• Keeping up with the latest trends and technologies in content creation and marketing automation
• Navigating cultural differences and language barriers in the AKA region

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional content management roles, this position requires a strong focus on regional marketing and localization
• This role offers the opportunity to work with a diverse range of business units and gain exposure to different aspects of the healthcare industry
• Career progression may involve moving into management or leadership positions within the marketing organization or exploring opportunities in other business units

ASSUMPTION: This role provides a unique blend of regional marketing experience and exposure to various business units, setting it apart from similar content management positions.

📝 Sample Projects

• Developing a regional content strategy for a new product launch, including localized marketing materials and digital campaigns
• Collaborating with global and International teams to create adaptable content modules that can be repurposed across multiple platforms and formats
• Optimizing content creation and approval processes to reduce time-to-market and improve efficiency

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the content management leader role within GE Healthcare.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall content strategy for the AKA region?
• What are the key priorities for this role in the first 90 days?
• How does GE Healthcare support the professional development and growth of its marketing employees?
• What are the most significant challenges facing the AKA region from a content management perspective, and how can this role address them?
• How does this role collaborate with other marketing teams and stakeholders within GE Healthcare?

ASSUMPTION: These questions will help candidates better understand the role's context, priorities, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the GE Healthcare careers portal
• Tailor your resume and cover letter to highlight your relevant content creation and marketing experience, as well as your understanding of the AKA region and GE Healthcare's business units
• Prepare examples of your content creation work and be ready to discuss your approach to strategy development and execution
• Follow up with the GE Healthcare recruitment team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.