Content Manager

📌 Core Information

🔹 Job Title: Content Manager

🔹 Company: Bread Alone Bakery

🔹 Location: Woodstock, NY

🔹 Job Type: Full-time, Hybrid (3 days in-office)

🔹 Category: Food & Beverage Services

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading Bread Alone’s content calendar
• Writing, editing, and proofreading content across all platforms
• Overseeing social media content creation and engagement
• Collaborating with internal and external creatives for visual assets
• Supporting omni-channel campaigns with compelling, brand-aligned copy

ASSUMPTION: This role requires a strong writer and editor with experience in content marketing, copywriting, and brand storytelling. Familiarity with the food/CPG or hospitality industry is preferred.

📋 Key Responsibilities

✅ Develop and lead Bread Alone’s content calendar, ensuring alignment with brand strategy, product launches, promotions, and seasonal priorities

✅ Write, edit, and proofread content across all platforms, including website, blog, email, social media, in-store signage, partnerships, public relations, and campaigns

✅ Own the brand voice, ensuring consistency across digital, print, and in-store content

✅ Oversee day-to-day social media content creation, scheduling, and engagement across Instagram, Facebook, LinkedIN, and other platforms

✅ Collaborate with internal and external creatives to produce engaging visual assets (photo, video, graphics) that complement written content

✅ Partner with the Senior Marketing Manager to support omni-channel campaigns with compelling, brand-aligned copy and creative content

✅ Manage, analyze, and report on content performance, making adjustments based on insights

✅ Support influencer and ambassador content needs, ensuring alignment with brand storytelling

✅ Collaborate with Customer Care to maintain responsive, on-brand community engagement

✅ Maintain strong project management practices to meet content deadlines and production schedules

✅ Stay current on content trends, social media best practices, and industry storytelling approaches

✅ Lead special projects and support brand priorities as assigned

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a collaborative mindset.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in content marketing, copywriting, and brand storytelling with a strong background in content strategy, consumer engagement, and performance tracking (preferably in food/CPG or Hospitality)

Required Skills:

• Excellent writing, editing, and proofreading skills with a strong attention to detail
• Proven ability to create and optimize content that drives brand awareness and growth
• Experience with social media management, content analytics, and performance optimization
• Collaborative, highly organized, and able to manage multiple projects simultaneously
• Passion for organic food, sustainability, and mission-driven brands
• Hands-on, creative, and collaborative mindset
• Respect for and comfort with a diverse and inclusive workplace
• Ability to write and edit content in English and Spanish (preferred)

Preferred Skills:

• Experience creating SEO-informed content for blog and website

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their writing and editing skills, as well as experience with content strategy and performance tracking.

💰 Compensation & Benefits

Salary Range: $72,000 - $92,000 annually

Benefits:

• ESOP (Employee Stock Ownership Plan)
• Company-Wide Bonus
• 401(k) with Employer Match
• Paid Time Off
• Wellness Time
• Medical Coverage
• Dental Coverage
• Free Vision
• Free Life Insurance
• Educational Reimbursement

Working Hours: Full-time, 40-50 hour hybrid role, with a minimum of three days in the office per week

ASSUMPTION: The salary range provided is based on industry standards for a Content Manager role with 5-10 years of experience in the food/CPG or hospitality industry.

📌 Applicant Insights

🔍 Company Context

Industry: Bread Alone operates in the competitive food and beverage services industry, focusing on organic, sustainably-sourced products. The company has been a leader in the Hudson Valley region since 1983.

Company Size: Bread Alone is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: 1983, with a rich history in organic bread baking and a commitment to sustainability and community engagement.

Company Description:

• Family-owned, values-driven bakery
• Bakes organic breads following traditional methods
• Strives to create simple, honest breads and foods that speak to the best in us

Company Specialties:

• Bread
• Pastry
• Cafe

Company Website: http://www.breadalone.com

ASSUMPTION: Bread Alone's commitment to organic, sustainable practices and community engagement makes it an attractive employer for like-minded individuals.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and leadership within the marketing department

Reporting Structure: The Senior Content Manager reports directly to the Chief Brand Officer and oversees agencies, freelancers, and creative partners as needed.

Work Arrangement: Hybrid, with a minimum of three days in the office per week in Woodstock, NY

Growth Opportunities:

• Potential to oversee direct reports as the company grows
• Opportunities to lead special projects and support brand priorities
• Chance to develop and refine content strategy and performance tracking skills

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Hybrid, with a minimum of three days in the office per week

Office Location(s): Woodstock, NY (22 Mill Hill Road)

Geographic Context:

• The Hudson Valley region offers a mix of urban and rural environments, with easy access to New York City
• Woodstock is a vibrant, arts-focused town with a strong sense of community
• The area is known for its natural beauty, with numerous hiking trails and outdoor activities

Work Schedule: Full-time, 40-50 hour hybrid role, with a minimum of three days in the office per week

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview with the Chief Brand Officer

Key Assessment Areas:

• Writing and editing skills
• Content strategy and planning
• Collaboration and communication
• Alignment with company values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing, copywriting, and brand storytelling experience
• Include relevant keywords from the job description, such as "content strategy," "consumer engagement," and "performance tracking"
• Prepare examples of your writing and editing work, showcasing your ability to create compelling content across various platforms
• Be ready to discuss your passion for organic food, sustainability, and mission-driven brands

ATS Keywords: Content marketing, copywriting, brand storytelling, content strategy, consumer engagement, performance tracking, social media management, content analytics, SEO, project management, collaboration, writing, editing, proofreading, creativity, sustainability

ASSUMPTION: Applicants should emphasize their relevant experience and skills, as well as their alignment with Bread Alone's mission and values.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant content management, social media management, SEO, and project management tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Sustainability
• Community engagement
• Honesty and integrity

Work Style:

• Collaborative
• Creative
• Mission-driven

Self-Assessment Questions:

• Do you share Bread Alone's commitment to sustainability and community engagement?
• Are you comfortable working in a collaborative, creative environment?
• Do you thrive in a mission-driven workplace?

ASSUMPTION: Applicants should assess their fit with Bread Alone's values and work style to ensure a successful and fulfilling employment experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing in-office collaboration and remote work
• Adapting to a fast-paced, growing company environment
• Working with diverse teams, including internal stakeholders and external partners

ASSUMPTION: Applicants should be prepared to manage multiple projects, balance in-office and remote work, and adapt to a growing company environment.

📈 Similar Roles Comparison

• Content Manager vs. Content Strategist: The Content Manager role focuses more on day-to-day content creation and execution, while the Content Strategist role focuses on high-level planning and strategy
• Industry-specific context: Bread Alone's focus on organic, sustainably-sourced products sets it apart from other food and beverage services companies
• Career path comparison: The Content Manager role can lead to opportunities in content strategy, marketing management, or other leadership positions within the company

ASSUMPTION: Applicants should consider the differences between similar roles and the unique aspects of Bread Alone's mission and values when evaluating this opportunity.

📝 Sample Projects

• Developing and executing a content calendar for a new product launch
• Creating and optimizing blog content to improve SEO and drive traffic
• Managing social media content and engagement for a brand campaign

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the responsibilities of this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Bread Alone support the growth and development of its employees?
• What are the most significant challenges facing the company, and how can this role contribute to addressing them?
• How does Bread Alone measure the success of its content marketing efforts?
• What is the company's long-term vision for the content marketing department, and how does this role contribute to that vision?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing, copywriting, and brand storytelling experience
• Prepare examples of your writing and editing work, showcasing your ability to create compelling content across various platforms
• Be ready to discuss your passion for organic food, sustainability, and mission-driven brands during your interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.