📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: Duplo
🔹 Location: Lagos, Lagos, Nigeria (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-07
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content strategy for Duplo
- Creating engaging content to drive brand awareness, lead generation, and customer engagement
- Collaborating cross-functionally to create compelling messaging and educational content
- Managing internal and external content creators to scale content efforts effectively
- Analyzing content performance metrics to inform strategy and drive measurable business outcomes
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to balance creativity with data-driven decision making.
📋 Key Responsibilities
✅ Developing and executing a comprehensive content strategy that aligns with Duplo’s marketing and business objectives
✅ Owning and overseeing all content marketing initiatives across various channels
✅ Crafting high-quality, data-driven content tailored for fintech and finance audiences
✅ Leading Duplo’s social media and community engagement strategy
✅ Developing and optimizing short-form and long-form content with a focus on conversion and SEO best practices
✅ Collaborating with product, customer success, and sales teams to develop compelling messaging and educational content
✅ Analyzing content performance metrics to inform strategy and optimize distribution
✅ Staying ahead of fintech and B2B SaaS trends to refine Duplo’s content positioning
✅ Managing internal and external content creators, agencies, and freelancers as needed
ASSUMPTION: This role requires strong project management skills to juggle multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 5+ years of experience in content marketing, copywriting, or editorial roles, with a strong focus on fintech, payments, or financial services
Required Skills:
- Proven ability to translate complex financial and payment concepts into clear, engaging, and actionable content
- Strong expertise in SEO, content distribution, and audience engagement strategies
- Experience working in a B2B SaaS or fintech startup environment, with a track record of driving measurable content-led growth
- Exceptional writing, editing, and storytelling skills, with an ability to maintain brand voice and tone consistently
- Strong analytical mindset, using data to measure impact, optimize content, and improve engagement
- Ability to collaborate cross-functionally and manage multiple projects in a fast-paced environment
- Self-starter with a results-driven mindset, attention to detail, and the ability to execute with minimal oversight
Preferred Skills:
- Experience with content management systems (CMS) and marketing automation tools
- Fluency in additional languages relevant to Duplo's target markets
ASSUMPTION: Candidates with experience in fintech or financial services will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: NGN 3,000,000 - NGN 5,000,000 per annum (Based on experience and industry standards for mid-senior level content marketing roles in Lagos)
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech and Financial Services
Company Size: Small to Medium (51-200 employees) - Duplo offers a dynamic and agile work environment with ample opportunities for growth and impact
Founded: 2021 - Duplo is a relatively new company with a strong focus on innovation and disruption in the fintech space
Company Description:
- Duplo is a Lagos-based fintech startup that enables businesses in Africa to digitize their receivables and payables, reduce time-to-cash, lower transaction costs, and generate more revenue from their business customers
- The company aims to make B2B payments as simple as P2P payment apps, transforming offline business payments in Africa
- Duplo is backed by top investors including Tribe Capital, Commerce Ventures, Liquid2 Ventures, Basecamp Fund, Soma Capital, YCombinator, Oui Capital, and others
Company Specialties:
- Spend Management
- Global Payments
- Expense Management
- Foreign Exchange
- Fraud Detection
Company Website: https://www.tryduplo.com/
ASSUMPTION: Duplo's focus on innovation and growth presents exciting opportunities for the right candidate to make a significant impact on the company's success.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers a unique opportunity to take a significant part in the creation of a paradigm-changing product that will impact millions
Reporting Structure: The Content Manager will report directly to the Head of Growth & Marketing and work closely with the Brand/Visual Designer
Work Arrangement: Hybrid - This role offers a blend of on-site and remote work, providing flexibility and a balance between collaboration and independent work
Growth Opportunities:
- As Duplo continues to grow, there will be ample opportunities for the Content Manager to take on more responsibilities and advance their career within the company
- The company's focus on innovation and disruption in the fintech space presents exciting opportunities for professional development and growth
ASSUMPTION: The Content Manager's success in this role will be closely tied to Duplo's overall growth and success in the fintech market.
🌍 Location & Work Environment
Office Type: Hybrid - Duplo's office is located in Lagos, Nigeria, with a blend of on-site and remote work options
Office Location(s): Lagos, Nigeria
Geographic Context:
- Lagos is the commercial hub of Nigeria and a major financial center in Africa, providing ample opportunities for networking and professional growth
- The city offers a vibrant culture, diverse food scene, and a mix of modern and traditional attractions
- Lagos has a tropical climate with a hot and humid wet season from April to October, and a dry season from November to March
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for collaboration and independent work, while providing flexibility to balance personal and professional responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the Head of Growth & Marketing
- Final interview with the Founder or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Understanding of fintech and financial services
- Strategic thinking and analytical skills
- Project management and organizational skills
- Cultural fit and alignment with Duplo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your writing and content creation work, demonstrating your ability to translate complex financial concepts into engaging content
- Showcase your understanding of Duplo's mission and how your skills and experience make you a strong fit for the company
ATS Keywords: Content Marketing, Copywriting, SEO, Fintech, Financial Services, B2B Marketing, Audience Engagement, Project Management, Collaboration, Storytelling, Content Strategy, Lead Generation, Customer Engagement, Brand Consistency, Content Distribution, Fintech Knowledge
ASSUMPTION: Duplo's interview process is designed to assess both your technical skills and cultural fit, ensuring that you are the right candidate for the role and the company.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Marketing Automation Tools
- SEO Tools
- Social Media Management Platforms
- Project Management Software
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable efficient content creation, management, and distribution.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Continuous learning
Work Style:
- Dynamic and agile work environment
- Strong focus on innovation and disruption in the fintech space
- Collaborative and supportive team culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in fintech and financial services?
- Can you provide an example of how you have translated complex financial concepts into clear, engaging, and actionable content in a previous role?
- How do you balance creativity with data-driven decision making in your content strategy?
ASSUMPTION: Duplo's company culture values innovation, collaboration, and continuous learning, making it an ideal fit for candidates who thrive in dynamic and agile work environments.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creativity with data-driven decision making in content strategy
- Keeping up with the latest trends and developments in fintech and financial services
- Ensuring brand consistency across various channels and content types
ASSUMPTION: The Content Manager must be able to prioritize effectively, manage their time efficiently, and adapt to the company's fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong focus on fintech and financial services, as well as the ability to translate complex financial concepts into engaging content
- Duplo's focus on innovation and disruption in the fintech space presents unique opportunities for professional growth and development
- As a mid-senior level role, this position offers a blend of strategic and tactical responsibilities, with ample opportunities to make a significant impact on the company's success
ASSUMPTION: Candidates with experience in fintech or financial services will have a competitive advantage in this role, as they will be better equipped to understand and engage with the company's target audience.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including blog posts, social media campaigns, and email marketing initiatives
- Creating a series of thought leadership articles on the future of fintech in Africa, targeted at CFOs and finance leaders
- Managing a team of content creators to produce a quarterly industry report, showcasing Duplo's expertise and insights in the fintech space
ASSUMPTION: These sample projects demonstrate the strategic and tactical responsibilities of the Content Manager role, as well as the opportunity to make a significant impact on Duplo's success.
❓ Key Questions to Ask During Interview
- Can you describe the company's content marketing strategy and how this role fits into it?
- How does Duplo support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does Duplo measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the company track?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your writing and content creation work, demonstrating your ability to translate complex financial concepts into engaging content
- Prepare for the interview by researching Duplo's mission, values, and target audience
- Follow up with the HR team within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
