📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: Entain
🔹 Location: Rome, Lazio, Italy
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and overseeing the content marketing strategy in alignment with brand positioning and overall communication strategy.
- Managing a team of content specialists and video editors, ensuring performance and growth of resources.
- Coordinating the production of digital and offline contents: newsletters, push notifications, in-app content, videos, and in-store advertising.
- Monitoring content performance through KPIs and optimizing their effectiveness.
- Collaborating with marketing, product, and graphics teams to ensure strategic and operational alignment.
- Supervising content governance: editorial processes, approval flows, calendars, and priorities.
- Identifying growth opportunities in existing channels and experimenting with new formats (e.g., AI-generated content).
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a data-driven approach to content creation and management.
📋 Key Responsibilities
✅ Define and supervise the content marketing strategy, ensuring it aligns with the brand's positioning and overall communication strategy.
✅ Manage a team of content specialists and video editors, fostering their performance and growth.
✅ Coordinate the production of digital and offline contents, ensuring they are consistent with the brand's tone of voice and identity across all touchpoints.
✅ Monitor content performance using clear KPIs (traffic, engagement, SEO, lead generation, conversion rate) and optimize their effectiveness.
✅ Collaborate with marketing, product, and graphics teams to ensure strategic and operational alignment.
✅ Supervise content governance, including editorial processes, approval flows, calendars, and priorities.
✅ Identify growth opportunities in existing channels and experiment with new formats (e.g., AI-generated content).
ASSUMPTION: The candidate should be comfortable working in a dynamic environment and be able to adapt to changing priorities and market trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 5+ years of experience in content strategy and production, with at least 2 years in leadership roles.
Required Skills:
- Proven leadership, strategic vision, and excellent communication skills.
- Data-driven mindset with a focus on results and innovation.
- Fluency in Italian (written and spoken) and proficiency in English (written and spoken).
Preferred Skills:
- Knowledge of Adobe Experience Cloud suite.
- Familiarity with Agile methodology.
- Experience with generative AI applied to content.
ASSUMPTION: Candidates with experience in the gaming and entertainment industry may have an advantage, but transferable skills from other industries will also be considered.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and market standards for the role and location).
Benefits:
- Flexible work arrangements with a consolidated smart working model.
- Daily meal vouchers for on-site and remote workdays.
- Health insurance for the employee and their family.
- Subsidy for public transportation.
- Wellbeing programs, including sports activities, counseling, and resilience training.
- Diversity, equity, and inclusion (DEI) initiatives.
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (2 days on-site per week).
ASSUMPTION: The salary range is an estimate based on market standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, focusing on online gaming, sports betting, and poker.
Company Size: Entain is a large enterprise with over 30,000 employees worldwide, operating in 19 countries.
Founded: Entain's journey began in the 1880s, with its current form evolving from GVC Holdings in 2020.
Company Description:
- Entain is a global leader in sports betting and gaming entertainment, operating over 25 widely recognized brands.
- The company is committed to promoting a diverse and inclusive culture, with a focus on uniting and encouraging uncompromised diversity.
- Entain is dedicated to putting customers at the heart of the action and bringing moments of excitement into people's lives.
Company Specialties:
- Online Gaming
- Sports Betting
- Poker
- Bingo
- Casino
- Digital Technology
- Customer Service
- CRM
- Online and Retail
Company Website: EntainGroup.com
ASSUMPTION: Entain's large size and global presence offer extensive growth opportunities and a diverse work environment.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and qualifications.
Reporting Structure: The Content Manager will report directly to the Head of Content or a similar role within the marketing department.
Work Arrangement: Hybrid, with 2 days on-site per week at the Rome office.
Growth Opportunities:
- Progression to a senior or director-level role within the content or marketing department.
- Expansion into other areas of the business, such as product, graphics, or customer service.
- International assignments or relocation to one of Entain's offices in other countries.
ASSUMPTION: The candidate's growth opportunities will depend on their performance, the company's needs, and the availability of suitable roles.
🌍 Location & Work Environment
Office Type: Entain's Rome office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Lungotevere Arnaldo da Brescia, 12, Rome, Lazio, Italy
Geographic Context:
- Rome is the capital and largest city of Italy, offering a rich cultural, historical, and culinary experience.
- The city is well-connected by public transportation, with numerous options for commuting to the office.
- Rome's Mediterranean climate provides mild winters and warm, dry summers.
Work Schedule: The hybrid work arrangement allows for flexibility in managing personal and professional responsibilities.
ASSUMPTION: The candidate should be comfortable working in a dynamic, multicultural environment and be able to adapt to the hybrid work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the HR department.
- In-depth interviews with the hiring manager and other relevant stakeholders.
- Final interview with the Head of Content or a similar role.
Key Assessment Areas:
- Content strategy and vision.
- Leadership skills and team management.
- Data-driven mindset and performance monitoring.
- Collaboration and communication skills.
- Cultural fit and alignment with Entain's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your content strategy, management, and performance optimization efforts.
- Research Entain's brands, values, and recent projects to demonstrate your enthusiasm and understanding of the company.
ATS Keywords: Content Marketing, Content Strategy, Team Management, Digital Content Production, Performance Monitoring, Collaboration, Content Governance, Data-Driven, Leadership, Strategic Vision, Communication, Adobe Experience Cloud, Agile Methodology, Generative AI
ASSUMPTION: Entain's application process may vary depending on the role and the candidate's qualifications.
🛠️ Tools & Technologies
- Adobe Experience Cloud suite (optional but preferred)
- Agile project management tools (e.g., Jira, Asana)
- Content management systems (e.g., WordPress, Drupal)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- AI-generated content platforms (e.g., Copy.ai, Frase.io)
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Do what's right
- Unite
- Push boundaries
- Play for the team
- Be bold
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you embody Entain's core values in your professional and personal life?
- Describe a time when you had to adapt to a significant change in your work environment or priorities.
- How do you approach collaboration and teamwork, especially when working with diverse stakeholders?
ASSUMPTION: Candidates who demonstrate a strong alignment with Entain's values and work style will be more likely to succeed in the role and the company's culture.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills.
- Balancing multiple projects and priorities, demanding excellent time management and organizational skills.
- Working in a fast-paced, dynamic environment that requires adaptability and resilience.
- Navigating a large, global organization with numerous stakeholders and complex processes.
ASSUMPTION: These challenges can be overcome with the right skills, experience, and mindset, and they also present opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this position offers a unique opportunity to work in the dynamic and growing gaming and entertainment sector.
- Entain's global presence provides exposure to diverse markets and cultures, fostering a broader understanding of content marketing strategies and trends.
- This role offers a clear career path, with opportunities for progression within the content or marketing department, or expansion into other areas of the business.
ASSUMPTION: Candidates should research similar roles in other companies and industries to better understand the unique aspects of this position and Entain's offerings.
📝 Sample Projects
- Developing and implementing a comprehensive content strategy for a new brand launch.
- Optimizing content performance through A/B testing, user feedback, and data analysis.
- Managing a team to create and distribute engaging content across multiple channels and platforms.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader content and marketing strategy?
- How does Entain support the professional growth and development of its employees, particularly in the content and marketing departments?
- Can you provide examples of how Entain's values are embodied in the day-to-day work and decision-making processes?
- What are the most significant challenges facing the content team currently, and how can this role contribute to addressing them?
- How does the hybrid work arrangement support work-life balance and employee well-being at Entain?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application and potential fit with Entain.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your content strategy, management, and performance optimization efforts.
- Research Entain's brands, values, and recent projects to demonstrate your enthusiasm and understanding of the company.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
