📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: HiLabs
🔹 Location: Bethesda, Maryland, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Bethesda, MD)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content strategy for a B2B audience in the US healthcare industry
- Creating high-quality content across various formats to engage target customers and articulate HiLabs' value
- Collaborating with cross-functional teams to ensure content meets their needs
- Optimizing content for search engines and measuring performance
ASSUMPTION: This role requires a strong understanding of the US healthcare industry and the ability to speak its language. Familiarity with AI and data-driven solutions is a plus.
📋 Key Responsibilities
✅ Developing and managing a sustainable content calendar across formats, including blog posts, whitepapers, case studies, newsletters, product copy, and more
✅ Writing and editing high-quality content optimized for each format and channel
✅ Championing a compelling voice for the brand and working with internal teams, freelance writers, and designers
✅ Tracking, evaluating, and reporting on content and channel performance, and iterating based on insights
✅ Partnering with Product, Sales, Customer Success, and Design teams to ensure content meets cross-functional needs
ASSUMPTION: This role involves a significant amount of writing and editing, as well as project management and collaboration with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 5+ years of experience in content strategy, editorial planning, and production
Required Skills:
- Exceptional writing, editing, and storytelling skills
- Solid understanding of SEO, digital marketing metrics, and content management systems
- Excellent project management and communication skills
- Experience managing contributors, freelancers, or creative partners
Preferred Skills:
- Experience writing for a healthcare audience and a technical product environment
- Familiarity with tools including SEMrush, Adobe CC, and Figma
- A portfolio of published content or campaign examples
ASSUMPTION: Candidates with a strong background in content strategy and creation for B2B audiences, particularly in the US healthcare industry, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Content Marketing Manager with 5-10 years of experience in the US healthcare industry)
Benefits:
- Competitive salary
- Accelerated incentive policies
- H1B sponsorship
- Comprehensive benefits package that includes ESOPs
- Financial contribution for ongoing professional and personal development
- Medical coverage for you and your loved ones
- 401k
- PTOs
- Collaborative working environment
- Smart mentorship
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager with 5-10 years of experience in the US healthcare industry. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: HiLabs is a leading provider of AI-powered solutions to clean dirty data, unlocking its hidden potential for healthcare transformation. They are committed to transforming the healthcare industry through innovation, collaboration, and a relentless focus on improving patient outcomes.
Company Size: HiLabs has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.
Founded: HiLabs was founded in 2014, and has since grown to become a recognized leader in its industry.
Company Description:
- HiLabs specializes in transforming data in the US healthcare industry through cutting-edge AI solutions
- Their team consists of multidisciplinary industry leaders, healthcare domain experts, AI/ML and data science experts, and professionals from top universities and engineering institutes
- They are committed to delivering ROI (Return On Intelligence) to health plans by converting dirty data into a valuable resource for improving member experiences and increasing efficiency
Company Specialties:
- HEALTHCARE ANALYTICS
- DATA INGESTION
- DATA SCRUBBING
- BIGDATA
- HOSPITAL AND HEALTH SYSTEM
- DATA SCIENCE
- HEALTHCARE DATA
Company Website: http://www.hilabs.com
ASSUMPTION: HiLabs' focus on innovation and collaboration creates an environment where employees can grow and make a significant impact on the healthcare industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities for freelance writers and designers
Work Arrangement: On-site at HiLabs' Bethesda, MD headquarters, with occasional remote work possible
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expanding expertise in the US healthcare industry and AI-driven solutions
- Potential to lead cross-functional projects and collaborate with other departments
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: HiLabs' Bethesda, MD headquarters is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 7272 Wisconsin Ave, Bethesda, Maryland 20814, US
Geographic Context:
- Bethesda is a suburban city located near Washington, D.C., offering a mix of urban and suburban living
- The area is known for its high quality of life, with excellent schools, restaurants, and cultural attractions
- Bethesda is home to many biotechnology and healthcare companies, providing ample networking opportunities
Work Schedule: Full-time, with occasional overtime or flexible hours as needed
ASSUMPTION: HiLabs' Bethesda, MD headquarters offers a modern, collaborative work environment that fosters innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth interview with the Marketing Director and/or other marketing team members
- Writing test or case study presentation to assess content creation and strategy skills
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning abilities
- Understanding of the US healthcare industry and HiLabs' products
- Cultural fit and alignment with HiLabs' values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, creation, and management experience
- Include specific examples of your writing and editing work, ideally in the US healthcare industry
- Demonstrate your understanding of SEO, digital marketing metrics, and content management systems
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills
ATS Keywords: Content strategy, content creation, B2B marketing, SEO, digital marketing, project management, communication skills, editorial planning, storytelling, data analysis, collaboration, content management systems, freelancer management, healthcare knowledge, technical writing, performance tracking
ASSUMPTION: HiLabs' interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- SEMrush
- Adobe Creative Cloud (Photoshop, Illustrator, etc.)
- Figma
- Content management systems (e.g., WordPress, Drupal, etc.)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with these tools is preferred but not required. HiLabs will provide training and support to help new employees become proficient in their use.
👔 Cultural Fit Considerations
Company Values:
- Innovation: HiLabs values creativity, risk-taking, and continuous learning
- Collaboration: HiLabs fosters a culture of teamwork, open communication, and mutual respect
- Integrity: HiLabs is committed to ethical and responsible business practices
Work Style:
- HiLabs values a dynamic, fast-paced work environment where employees are encouraged to take ownership of their roles and contribute to the company's success
- The company offers a flexible, results-driven work culture that prioritizes outcomes over hours worked
- HiLabs values a diverse and inclusive work environment where employees are encouraged to bring their unique perspectives and experiences to the table
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment where you are encouraged to take ownership of your role and contribute to the company's success?
- Are you comfortable working collaboratively with cross-functional teams and open to feedback and input from others?
- Do you value a flexible, results-driven work culture that prioritizes outcomes over hours worked?
- Are you committed to ethical and responsible business practices, and do you value a company that prioritizes integrity?
ASSUMPTION: HiLabs' culture is characterized by innovation, collaboration, and integrity, with a strong emphasis on employee ownership, flexibility, and diversity.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple projects simultaneously
- The US healthcare industry is complex and rapidly evolving, requiring a strong understanding of its unique challenges and opportunities
- This role may require occasional overtime or flexible hours to meet content deadlines
- Bethesda, MD may have a higher cost of living compared to other suburban areas, which could impact housing and other expenses
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the US healthcare industry, and a willingness to adapt to a fast-paced work environment.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position requires a strong understanding of the US healthcare industry and AI-driven solutions
- HiLabs' focus on innovation and collaboration creates a unique work environment that prioritizes employee ownership and growth
- This role offers significant opportunities for professional development and advancement within a dynamic and growing company
ASSUMPTION: This role is unique in its focus on the US healthcare industry and AI-driven solutions, offering applicants the opportunity to make a significant impact in a dynamic and growing company.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch in the US healthcare industry
- Creating a series of blog posts, whitepapers, and case studies that showcase HiLabs' AI-driven solutions and their impact on healthcare transformation
- Managing a team of freelance writers and designers to create a suite of marketing materials that promote HiLabs' brand and products
ASSUMPTION: These projects are representative of the types of content marketing initiatives that the Content Marketing Manager may be responsible for at HiLabs.
❓ Key Questions to Ask During Interview
- Can you describe the company's content marketing strategy and how this role fits into it?
- How does HiLabs support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional goals?
- How does HiLabs measure the success of its content marketing efforts, and what metrics are most important to the company?
- What is the company's culture like, and how does it foster innovation, collaboration, and integrity?
ASSUMPTION: These questions are designed to help applicants better understand HiLabs' content marketing strategy, company culture, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy, creation, and management experience, with a focus on the US healthcare industry
- Prepare a portfolio of your writing and editing work, ideally in the US healthcare industry
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills
- Follow up with HiLabs' HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
