Content Manager

📌 Core Information

🔹 Job Title: Content Manager

🔹 Company: Hire Digital

🔹 Location: Mumbai, India (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Strategic content planning and execution for B2B brands
• Cross-functional collaboration with marketing, design, and leadership teams
• SEO-focused content development and optimization
• Content performance tracking and iteration
• Management of editorial calendars, projects, and teams

ASSUMPTION: This role requires a balance of strategic thinking, project management, and hands-on content creation skills. The ideal candidate will have experience in B2B content strategy and be comfortable working remotely with global teams.

📋 Key Responsibilities

✅ Build and manage editorial calendars aligning with business and marketing objectives across channels

✅ Conduct SEO keyword research and use audience insights to inform content direction and prioritization

✅ Write strategic content briefs, collaborate with writers and designers, and manage end-to-end production workflows

✅ Audit and repurpose existing content to increase visibility and lead generation

✅ Track content performance using tools like Google Analytics and LinkedIn Analytics, and iterate based on insights

✅ Work closely with leadership and product teams to ensure messaging is clear, customer-focused, and aligned with brand goals

ASSUMPTION: The successful candidate will have experience in managing content projects, conducting SEO research, and collaborating with various teams to deliver high-quality content that drives results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 5-10 years of experience in B2B content strategy or management, with a focus on tech, SaaS, or sustainability sectors

Required Skills:

• Proven experience in content strategy and management
• Strong SEO knowledge and skills
• Experience managing founder/brand LinkedIn strategies
• Able to manage multiple content types and projects
• Excellent project management, communication, and stakeholder coordination skills

Preferred Skills:

• Familiarity with content management systems (CMS) and marketing automation tools
• Experience working with remote, global teams
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strong background in B2B content strategy, be comfortable with SEO best practices, and have experience managing multiple projects effectively.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for mid-senior level content management roles in Mumbai)

Benefits:

• Flexible work hours and remote work arrangement
• Opportunities for professional growth and development
• Competitive benefits package (details not specified)

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Mumbai. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Hire Digital is a global marketing agency specializing in digital marketing services for businesses of all sizes. They operate in various industries, including tech, SaaS, and sustainability.

Company Size: As a global agency, Hire Digital has a large team of marketing professionals working remotely across the globe. This provides opportunities for collaboration and learning from diverse perspectives.

Founded: Hire Digital was founded in 2012 and has since grown to become a leading provider of digital marketing services.

Company Description:

• Hire Digital offers a range of digital marketing services, including SEO, content marketing, social media marketing, and more
• The company works with clients from various industries, helping them achieve their marketing goals through data-driven strategies
• Hire Digital is committed to delivering high-quality work and exceptional client service

Company Specialties:

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay-Per-Click (PPC) Advertising
• Email Marketing

Company Website: http://hiredigital.com

ASSUMPTION: Working at Hire Digital offers opportunities to collaborate with diverse teams and gain experience in various aspects of digital marketing.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Content Manager will report directly to the Marketing Director and work cross-functionally with various teams, including marketing, design, and leadership.

Work Arrangement: This role is 100% remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• Potential to lead and mentor junior content team members
• Opportunities to work on diverse projects and expand skills in digital marketing
• Possibility to progress to a senior or management role within the content team

ASSUMPTION: This role offers opportunities for professional growth and development within the content team and the broader digital marketing agency.

🌍 Location & Work Environment

Office Type: Remote (100%)

Office Location(s): Mumbai, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial capital of India
• The city is known for its vibrant culture, diverse industries, and growing tech scene
• Mumbai offers a mix of traditional and modern amenities, with numerous entertainment, dining, and shopping options

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: Working remotely in Mumbai offers a unique blend of cultural experiences and professional opportunities, with the flexibility to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Content strategy and SEO assessment to evaluate skills and knowledge
• Final interview with the Marketing Director to discuss fit, expectations, and next steps

Key Assessment Areas:

• Content strategy and planning skills
• SEO knowledge and application
• Project management and stakeholder coordination abilities
• Cultural fit and alignment with Hire Digital's values

Application Tips:

• Highlight relevant experience in B2B content strategy and management, with a focus on tech, SaaS, or sustainability sectors
• Include examples of successful content projects and their impact on SEO, engagement, or conversions
• Tailor your resume and cover letter to emphasize your skills and experience in content strategy, SEO, and project management

ATS Keywords: Content Strategy, SEO, B2B Marketing, Editorial Management, Project Management, Analytics, LinkedIn Strategy, Content Development

ASSUMPTION: The application process for this role will focus on assessing the candidate's content strategy, SEO, and project management skills, as well as their cultural fit with Hire Digital's values.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or HubSpot
• SEO tools like SEMrush, Ahrefs, or Google Search Console
• Project management tools like Asana, Trello, or Jira
• Analytics tools such as Google Analytics and LinkedIn Analytics

ASSUMPTION: The successful candidate will have experience using various content management, SEO, project management, and analytics tools to streamline workflows and optimize content performance.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Client-centric approach

Work Style:

• Remote work requires strong self-motivation, time management, and communication skills
• Cross-functional collaboration is essential for success in this role
• Adaptability and flexibility are key in a fast-paced, dynamic work environment

Self-Assessment Questions:

• Do you thrive in a remote work environment and have a proven track record of managing projects and teams remotely?
• Are you comfortable working with diverse teams and stakeholders to deliver high-quality content that aligns with business objectives?
• Do you have a strong understanding of SEO best practices and a passion for staying up-to-date with industry trends and developments?

ASSUMPTION: The ideal candidate for this role will be a self-motivated, collaborative, and adaptable content strategist with a strong background in B2B content management and SEO.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Balancing the need for strategic content planning with the demands of day-to-day content creation and optimization
• Adapting to the unique cultural and linguistic nuances of working with global teams
• Keeping up with the latest trends and developments in SEO and digital marketing

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Content Manager (B2B) vs. Content Manager (B2C): B2B content often requires more technical and industry-specific knowledge, while B2C content may be more focused on consumer behavior and trends
• Content Manager vs. Content Strategist: While both roles involve content planning and development, the Content Strategist role may be more focused on high-level strategy and less on day-to-day content creation and management
• Content Manager (Remote) vs. Content Manager (On-site): Remote work offers more flexibility and work-life balance but may also present unique challenges in terms of communication and collaboration

ASSUMPTION: The ideal candidate will have experience in B2B content management and be comfortable working remotely with global teams.

📝 Sample Projects

• Developing and executing a content strategy for a tech startup launching a new product, resulting in a 30% increase in organic traffic and a 20% increase in leads generated
• Managing a team of content creators to produce a series of thought leadership articles for a SaaS company, leading to improved brand awareness and increased website traffic
• Conducting an SEO audit of a sustainability company's website and implementing recommendations that improved search engine rankings and drove a 15% increase in conversions

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic content plans, manage teams, and optimize content for SEO and engagement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hire Digital support the professional growth and development of its content team members?
• Can you provide examples of how content has driven business results for Hire Digital's clients?
• What is the expected timeline for the interview process, and what are the next steps if I am selected for the final round?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company's expectations, as well as the interview process and timeline.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B content strategy, SEO, and project management
• Prepare examples of your content projects and their impact on SEO, engagement, or conversions
• Follow up with Hire Digital one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.