Content Manager

📌 Core Information

🔹 Job Title: Content Manager

🔹 Company: HCM Deck

🔹 Location: Kraków, Małopolskie, Poland

🔹 Job Type: Full-Time

🔹 Category: Information Services

🔹 Date Posted: 2025-05-06

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content marketing strategies to enhance brand awareness and support lead generation.
• Creating and managing content for various platforms, including the company website, blog, and social media profiles.
• Coordinating projects with clients to create marketing materials based on their success stories.
• Monitoring key performance indicators (KPIs) and regularly updating the team on progress.
• Collaborating with team members and other departments to achieve quarterly marketing goals.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work independently and in a team environment.

📋 Key Responsibilities

✅ Develop and implement content marketing strategies to enhance brand awareness and support lead generation.

✅ Create and manage content for various platforms, including the company website, blog, and social media profiles.

✅ Coordinate projects with clients to create marketing materials based on their success stories.

✅ Monitor key performance indicators (KPIs) and regularly update the team on progress.

✅ Collaborate with team members and other departments to achieve quarterly marketing goals.

ASSUMPION: The ideal candidate will have experience in content marketing, strong project management skills, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Minimum 3-5 years of experience in content marketing or a related field.

Required Skills:

• Proven experience in content marketing strategy and execution.
• Excellent project management skills.
• Strong communication and writing skills in Polish and English.
• Familiarity with CMS (e.g., WordPress) and data analysis tools.
• Ability to work independently and in a team environment.

Preferred Skills:

• Experience in B2B content creation.
• Knowledge of HR and L&D topics.
• Familiarity with AI tools for content creation.

ASSUMPTION: The ideal candidate will have a strong background in content marketing, with a focus on strategy and execution, as well as excellent project management and communication skills.

💰 Compensation & Benefits

Salary Range: PLN 8,000 - 10,000 per month (gross, based on experience level and industry standards)

Benefits:

• Remote work (100% remote or hybrid, with offices in Kraków, Tarnów, and Warsaw)
• Flexible working hours and work-life balance
• Wellbeing Days - 4 additional days off per year for personal well-being
• Dedicated development budget and 8 hours per month for personal development
• Subsidized Multisport card and private medical care
• Structured onboarding process

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level content marketing role in Poland. Benefits are designed to support work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services - HCM Deck specializes in learning and development software, creating a space for employees to engage in learning and access knowledge resources to excel in their jobs.

Company Size: Small to Medium (51-200 employees) - HCM Deck offers a startup-like atmosphere with a focus on autonomy, ownership, and teamwork.

Founded: 2017 - HCM Deck was founded with a mission to maximize employees' growth potential and their impact on the business.

Company Description:

• HCM Deck unlocks the knowledge stream, creating a single source of truth for employees and ensuring high-quality standards and processes across all branches.
• The company follows a people-first, customized experience approach to learning and development.
• HCM Deck works with over 300,000 employees across various industries, including Jeronimo Martins, Allegro, Decathlon, Play, Grupa Polsat Plus, OTCF, Nationale Nederlanden, Allianz, and many more.

Company Specialties:

• HR software
• L&D
• Learning technologies
• Enterprise software
• Corporate training
• Employee development
• SaaS
• and Training and development

Company Website: http://hcmdeck.com

ASSUMPTION: HCM Deck is a growing company in the learning and development industry, focusing on employee growth and business impact. Its small to medium size offers a startup-like atmosphere, with a strong focus on autonomy, ownership, and teamwork.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience) - This role is suitable for experienced content marketing professionals looking to grow their careers in a dynamic and innovative environment.

Reporting Structure: The Content Manager will report directly to the Marketing Team Lead and collaborate closely with other marketing team members, as well as representatives from various departments to achieve quarterly marketing goals.

Work Arrangement: Remote OK - HCM Deck offers remote work (100% remote or hybrid) with offices in Kraków, Tarnów, and Warsaw, providing flexibility for employees to work from home or on-site.

Growth Opportunities:

• As HCM Deck continues to grow, there will be opportunities for the Content Manager to take on more responsibilities and advance their career within the marketing team.
• The company encourages professional development and offers a dedicated development budget and 8 hours per month for personal growth.
• HCM Deck's startup-like atmosphere provides ample opportunities for employees to make an impact and contribute to the company's success.

ASSUMPTION: The Content Manager role offers excellent growth opportunities for experienced professionals looking to advance their careers in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site) - HCM Deck offers remote work (100% remote or hybrid) with offices in Kraków, Tarnów, and Warsaw, providing flexibility for employees to work from home or on-site.

Office Location(s): ul. Fabryczna 1, 17/2, Kraków, Małopolska 31-553, PL; Krakowska 11a, Tarnów, Tarnów 31-553, PL; Prosta, 20, Warszawa, Woj. Mazowieckie 00-850, PL

Geographic Context:

• Kraków, the second-largest city in Poland, is known for its vibrant cultural scene, historical architecture, and thriving tech industry.
• Tarnów, a smaller city in southern Poland, offers a lower cost of living and a more laid-back atmosphere, with a growing tech scene and proximity to the larger city of Kraków.
• Warsaw, the capital and largest city in Poland, is a major economic hub with a diverse range of industries, including finance, technology, and media.

Work Schedule: Full-time (40 hours per week) with flexible scheduling - HCM Deck offers flexible working hours and a focus on work-life balance, allowing employees to manage their time effectively.

ASSUMPTION: The hybrid work environment at HCM Deck provides flexibility for employees to work from home or on-site, with offices in Kraków, Tarnów, and Warsaw, catering to various preferences and needs.

💼 Interview & Application Insights

Typical Process:

• First, there will be a brief telephone screening (around 30 minutes) to discuss the role and initial qualifications.
• Next, a more in-depth online interview will be conducted to assess the candidate's experience, skills, and portfolio.
• Finally, a final online interview with the Marketing Team Lead and People and Culture Manager will be held to discuss the candidate's fit with the team and company culture.

Key Assessment Areas:

• Content marketing strategy and execution
• Project management skills
• Communication and writing skills in Polish and English
• Familiarity with CMS and data analysis tools
• Ability to work independently and in a team environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the Content Manager role.
• Prepare a portfolio showcasing your best work, including content marketing campaigns, blog posts, and any other relevant projects.
• Research HCM Deck's company culture and be prepared to discuss how your values and work style align with the team's.
• Follow up after the interview, expressing your appreciation for the opportunity and reiterating your interest in the role.

ATS Keywords: Content Marketing, Project Management, CMS, Data Analysis, Polish, English, B2B Content Creation, AI Tools

ASSUMPTION: The application process at HCM Deck is designed to assess the candidate's skills, experience, and cultural fit, with a focus on content marketing strategy and execution, project management, and communication.

🛠️ Tools & Technologies

• CMS (e.g., WordPress)
• Data analysis tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)
• AI tools for content creation (optional)

ASSUMPTION: The Content Manager will be expected to have experience with various content management systems, data analysis tools, and project management platforms, as well as strong communication and collaboration skills.

👔 Cultural Fit Considerations

Company Values:

• People-first approach
• Customized experience
• Knowledge stream unlocking
• Single source of truth
• High-quality standards and processes

Work Style:

• Autonomous and independent work
• Collaborative team environment
• Focus on results and impact
• Continuous learning and improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• How do your personal values align with HCM Deck's company values, particularly the people-first approach and customized experience?
• Are you comfortable working independently and managing your time effectively in a remote or hybrid work environment?
• How do you approach continuous learning and improvement, both personally and professionally?

ASSUMPTION: HCM Deck values candidates who share their company values, particularly the people-first approach and customized experience, and who are comfortable working independently and collaboratively in a remote or hybrid work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management.
• Working remotely may present challenges in maintaining productivity and staying connected with the team, requiring strong self-motivation and communication skills.
• Collaborating with clients may involve managing different expectations and feedback, requiring excellent communication and project management skills.
• Keeping up with industry trends and best practices in content marketing may require continuous learning and adaptation, which can be challenging but also rewarding.

ASSUMPTION: The Content Manager role may present challenges in managing multiple projects, working remotely, and keeping up with industry trends, but these can be overcome with strong organizational skills, self-motivation, excellent communication, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position at HCM Deck offers a unique opportunity to work in the learning and development industry, focusing on employee growth and business impact.
• HCM Deck's small to medium size provides a startup-like atmosphere with a strong focus on autonomy, ownership, and teamwork, differentiating it from larger corporations.
• Career progression in this role may involve taking on more responsibilities and advancing within the marketing team, rather than moving into management or other departments, as may be the case in larger organizations.

ASSUMPTION: The Content Manager role at HCM Deck offers a unique opportunity in the learning and development industry, with a startup-like atmosphere and a strong focus on autonomy, ownership, and teamwork, differentiating it from larger corporations.

📝 Sample Projects

• Developing and executing a content marketing campaign to enhance brand awareness and support lead generation for a new learning and development platform.
• Creating and managing content for a company blog, including articles, interviews, and case studies, to establish thought leadership in the learning and development industry.
• Coordinating with clients to create marketing materials based on their success stories, showcasing their achievements and the impact of HCM Deck's solutions on their businesses.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Content Manager at HCM Deck, focusing on content creation, strategy, and client collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate with other departments to achieve quarterly goals?
• What are the most important qualities you're looking for in a Content Manager to ensure a good fit with the team and company culture?
• How does HCM Deck support the professional development and growth of its employees?
• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?

ASSUMPTION: Asking these questions during the interview will help you better understand the role's expectations, the team's dynamics, and HCM Deck's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Content Manager role, emphasizing your content marketing strategy and execution, project management, and communication skills.
• Prepare a portfolio showcasing your best work, including content marketing campaigns, blog posts, and any other relevant projects, demonstrating your ability to create engaging and effective content.
• Research HCM Deck's company culture and be prepared to discuss how your values and work style align with the team's during the final interview.
• Follow up after the interview, expressing your appreciation for the opportunity and reiterating your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.