Content Manager

📌 Core Information

🔹 Job Title: Content Manager

🔹 Company: The Joint Chiropractic

🔹 Location: Scottsdale, Arizona

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid, 3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing high-quality content that connects with audiences and brings the brand to life
• Supporting omni-channel campaigns, SEO initiatives, lifecycle marketing, and community engagement
• Managing content workflows across national and local initiatives
• Collaborating with cross-functional teams and external partners to execute campaigns and content strategies

ASSUMPTION: This role requires a strong writer with experience in digital marketing, SEO, and community management. Familiarity with the chiropractic industry is a plus but not required.

📋 Key Responsibilities

✅ Write and edit compelling content across various channels, including email, website, blog, app, SMS, social media, print, and in-clinic signage

✅ Translate campaign briefs into brand-aligned messaging for both national and local marketing efforts

✅ Develop messaging for digital advertising campaigns across platforms like Meta, YouTube, TikTok, and Google

✅ Contribute to Spanish-language content development and localization for multicultural campaigns

✅ Collaborate with cross-functional teams and agencies to support campaign strategy and creative execution

✅ Assist with social media and reputation management by responding to comments and reviews in line with brand guidelines

✅ Support the creation and optimization of SEO-focused content, including blogs and web pages

✅ Partner with PR and SEO teams to implement backlink strategies and improve organic visibility

✅ Write content for lifecycle marketing initiatives, including automated email, SMS, and app notifications

✅ Support the execution of promotional campaigns across multiple touchpoints, ensuring consistency and alignment with brand standards

✅ Manage content intake, approvals, timelines, and documentation using project management tools like Asana

✅ Maintain a consistent voice and tone across all platforms and content types

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and deadlines. Experience with project management tools is a plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Experience: 2-5 years of experience in content creation, digital marketing, or a related field

Required Skills:

• Exceptional writing and editing skills
• Experience writing across multiple platforms
• Strong organizational and project management abilities
• Understanding of SEO best practices
• Familiarity with lifecycle marketing and digital content automation tools
• Experience with community management and public engagement

Preferred Skills:

• Spanish-language fluency
• Experience with chiropractic industry or healthcare marketing
• Familiarity with Asana or similar project management tools

ASSUMPTION: Candidates should have a proven track record of creating high-quality content and managing multiple projects. Experience with the chiropractic industry is not required but would be an asset.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year, plus a short-term incentive program

Benefits:

• Medical, Dental, Vision
• 401k with company match
• PTO Accrual

Working Hours: Full-time, hybrid schedule (3 days in-office, Tuesday-Thursday)

ASSUMPTION: The salary range provided is based on industry standards for a Content Manager role with 2-5 years of experience in the Scottsdale, AZ area. The benefits package is competitive and includes health insurance, retirement savings, and paid time off.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 1,001-5,000 employees

Founded: 1999

Company Description:

• The Joint Chiropractic is a public company that revolutionized access to chiropractic care by introducing its retail healthcare business model in 2010
• Today, it is the nation's largest operator, manager, and franchisor of chiropractic clinics through its network of nearly 1,000 clinics
• The company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness

Company Specialties:

• Chiropractic Adjustments
• Convenient Chiropractic
• Affordable Chiropractic
• Improved Quality of Life
• Franchise Opportunities

Company Website: https://www.thejoint.com

ASSUMPTION: The Joint Chiropractic is a well-established company in the wellness and fitness industry, with a strong focus on providing convenient and affordable chiropractic care to its patients.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (3 days in-office, Tuesday-Thursday)

Growth Opportunities:

• Potential career growth within the marketing department
• Opportunities to work on diverse campaigns and content initiatives
• Possibility to transition into a full-time, on-site role in the future

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department. The hybrid work arrangement provides flexibility while still allowing for in-person collaboration and learning.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): Scottsdale, Arizona

Geographic Context:

• Scottsdale is a suburb of Phoenix, Arizona, with a population of approximately 250,000
• The area is known for its desert climate, with hot summers and mild winters
• Scottsdale offers a mix of urban and suburban living, with a variety of housing options and amenities

Work Schedule: Full-time, hybrid schedule (3 days in-office, Tuesday-Thursday)

ASSUMPTION: The Scottsdale office provides a modern, collaborative work environment with opportunities for professional growth and development. The hybrid work arrangement offers flexibility while still allowing for in-person collaboration and learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth phone or video interview with the Marketing Manager

• On-site or virtual final interview with the Marketing Manager and other team members
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Understanding of digital marketing and SEO best practices
• Ability to manage multiple projects and deadlines
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide examples of your writing and editing work, including digital marketing campaigns and SEO-focused content
• Demonstrate your understanding of the chiropractic industry and The Joint Chiropractic's mission and values

ATS Keywords: Content Manager, Digital Marketing, SEO, Writing, Editing, Project Management, Community Management, Chiropractic, Healthcare Marketing

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their materials to highlight their relevant skills and experiences. The interview process focuses on assessing writing and editing skills, digital marketing and SEO knowledge, and cultural fit.

🛠️ Tools & Technologies

• Asana (project management)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• SEMrush or similar SEO tools
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Content management systems (CMS)

ASSUMPTION: This role requires experience with project management tools, digital marketing platforms, and SEO tools. Familiarity with Asana or similar project management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric focus
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and detail-oriented
• Strong communication and interpersonal skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• Do you have a proven track record of creating high-quality content and managing multiple projects?
• Are you comfortable working in a hybrid environment, with a mix of in-office and remote work?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you committed to continuous learning and professional development?
• Do you share The Joint Chiropractic's values and commitment to improving quality of life through chiropractic care?

ASSUMPTION: The Joint Chiropractic values a collaborative, patient-centric work environment. Candidates should be adaptable, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic work environment
• Balancing in-office and remote work in a hybrid schedule
• Adapting to changes in campaign priorities and content needs
• Working with external partners and agencies to execute campaigns and content strategies
• Keeping up with industry trends and best practices in digital marketing and SEO

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple projects and deadlines. Candidates should be comfortable working in a fast-paced, dynamic work environment and balancing in-office and remote work.

📈 Similar Roles Comparison

• Content Manager vs. Copywriter: Content Manager roles often involve more strategic planning and project management, while Copywriter roles focus more on creative writing and editing
• Digital Marketing vs. SEO Specialist: Content Manager roles may require knowledge of SEO best practices, but they are not solely focused on SEO. SEO Specialist roles focus exclusively on improving organic visibility and ranking
• Healthcare Marketing vs. General Marketing: Healthcare Marketing roles require an understanding of the healthcare industry and its regulations. General Marketing roles may not have the same level of industry-specific knowledge

ASSUMPTION: This role combines elements of content creation, digital marketing, and SEO. While it shares similarities with other marketing roles, it is unique in its focus on the chiropractic industry and The Joint Chiropractic's mission and values.

📝 Sample Projects

• Developing a comprehensive content strategy for a national marketing campaign, including email, social media, and blog content
• Managing the creation and optimization of SEO-focused content for a new website launch
• Collaborating with external partners to execute a digital advertising campaign across multiple platforms
• Localizing content for a multicultural marketing initiative, including Spanish-language materials

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Content Manager at The Joint Chiropractic might undertake. The role requires strong project management skills, adaptability, and the ability to work effectively with cross-functional teams and external partners.

❓ Key Questions to Ask During Interview

• Can you describe the company's content strategy and how this role fits into it?
• How does the Marketing department collaborate with other departments, such as Operations and PR?
• What are the most significant challenges facing the content team currently, and how can this role help address them?
• How does The Joint Chiropractic support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does The Joint Chiropractic measure the success of its content marketing efforts?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's content strategy, and their ability to contribute to the team's success. They also provide insight into the company's culture, values, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide examples of your writing and editing work, including digital marketing campaigns and SEO-focused content
• Demonstrate your understanding of the chiropractic industry and The Joint Chiropractic's mission and values
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.