Content Manager

📌 Core Information

🔹 Job Title: Content Manager

🔹 Company: FIFA

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Fixed Term - Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive content strategy
• Collaborating with cross-functional teams to create cohesive content
• Managing content creation workflows and ensuring high-quality output
• Analyzing content performance and optimizing for search engines
• Managing budgets and communicating with senior management and stakeholders

ASSUMPTION: This role requires a high level of creativity, organization, and communication skills. It involves working with various teams and stakeholders, so strong collaboration skills are essential.

📋 Key Responsibilities

✅ Develop and execute a comprehensive content strategy that aligns with business goals and target audience

✅ Collaborate with cross-functional teams, including writers, editors, designers, and multimedia producers

✅ Coordinate content creation process from ideation to publication, ensuring all content is on-brand, accurate, and high quality

✅ Create and secure approvals of content before publication, ensuring it meets medium standards and brand guidelines

✅ Develop and manage a content calendar that aligns with marketing campaigns, product launches, and other key events

✅ Streamline content workflows to ensure timely delivery of content across all channels

✅ Monitor, collect, and analyze data and content performance metrics to assess the effectiveness of content strategies

✅ Ensure that all content is optimized for search engines, incorporating SEO best practices to drive organic traffic

✅ Stay updated on SEO trends and algorithms to maintain and improve content visibility

✅ Experiment with innovative content approaches, such as interactive content, video, and podcasts

✅ Monitor expenses and ensure that content projects stay within budget

✅ Communicate, present, and report content strategy, successes, trends, results, and content plans to senior management and stakeholders

✅ Manage relationships with freelancers, agencies, and other content partners

✅ Ensure that all content complies with legal and regulatory requirements

✅ Other duties as assigned

✅ Travel within Canada, the US, and/or Mexico may be required to reflect the business needs of the department

ASSUMPTION: This role involves a high degree of collaboration and communication with various teams and stakeholders. It requires strong project management skills to coordinate content creation workflows and ensure timely delivery of content.

🎯 Required Qualifications

Education: Bachelor’s degree or similar level of higher education

Experience: Minimum 5 years of experience in content creation, developing, creative strategy, leadership responsibilities

Required Skills:

• Proficient in Adobe Premiere Pro, Final Cut Pro, Adobe Creative Cloud, MS Office (Excel, Word, PowerPoint, Visio & Project), and other content and creative visual tools
• Good organizational skills and attention to detail
• Strong communication skills, oral and written
• Fluent in English. French proficiency is a plus

Preferred Skills:

• Experience in brand management
• Knowledge of SEO best practices
• Experience with content management systems

ASSUMPTION: Candidates with experience in brand management and SEO best practices may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is CAD 80,000 - CAD 120,000 per year, based on industry standards for a Content Manager with 5-10 years of experience in Toronto.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with employer contribution
• Employee assistance program
• Paid time off (vacation, sick, and public holidays)
• Flexible work arrangements

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 5:00 PM), with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Toronto area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: FIFA is a non-profit organization focused on the development and promotion of football (soccer) worldwide. It is the governing body of international football and organizes major tournaments like the FIFA World Cup.

Company Size: FIFA has 501-1,000 employees globally, with its headquarters in Zurich, Switzerland. This role is based in Toronto, Canada.

Founded: FIFA was founded in 1904 and has since grown to include 211 national football associations as members.

Company Description:

• FIFA is responsible for the organization and promotion of international football competitions, including the FIFA World Cup, the most popular sporting event in the world.
• The organization also provides funds, infrastructure, and know-how to its member associations through the FIFA Forward Development Programme to support the development of football worldwide.
• FIFA is committed to diversity, equity, and inclusion and prohibits discrimination of any kind on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Company Specialties:

• Football (soccer) development and promotion
• International football competitions
• Football governance and regulation
• Football development programs and funding

Company Website: http://www.fifa.com

ASSUMPTION: FIFA's focus on football development and promotion makes this an exciting opportunity for candidates passionate about the sport and its global impact.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 5-10 years of experience in content creation and creative strategy. It offers opportunities for growth and leadership within the organization.

Reporting Structure: The Content Manager will report directly to the Head Of, Brand & Marketing - Canada and work in close collaboration with the FIFA Zurich Project team and other key individuals responsible for delivering best-in-class design solutions for the FWC26.

Work Arrangement: This is an on-site role based in Toronto, Canada. Travel within Canada, the US, and/or Mexico may be required to reflect the business needs of the department.

Growth Opportunities:

• Potential to work on high-profile international events like the FIFA World Cup
• Opportunities to collaborate with diverse teams and stakeholders, both internally and externally
• Possibility to grow within the organization and take on more leadership responsibilities

ASSUMPTION: This role offers a unique opportunity to work on a global scale and make a significant impact on the world of football.

🌍 Location & Work Environment

Office Type: FIFA's Toronto office is a professional and collaborative work environment, with a focus on teamwork and innovation.

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and culture scene, offering a high quality of life
• The city has a humid continental climate, with warm, humid summers and cold, snowy winters
• Toronto is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 5:00 PM), with flexibility for project needs

ASSUMPTION: Toronto's diverse and vibrant culture, along with its high quality of life, makes it an attractive location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or video interview with the hiring team
• Final interview with senior leadership
• Background check and reference check

Key Assessment Areas:

• Creativity and innovation in content strategy
• Project management and organizational skills
• Communication and collaboration skills
• Understanding of SEO best practices
• Alignment with FIFA's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your content creation and management experience, including any successful campaigns or projects
• Demonstrate your understanding of FIFA's mission and values, and how your skills and experience align with the organization's goals

ATS Keywords: Content strategy, content creation, project management, SEO, brand guidelines, cross-functional teams, stakeholder communication, leadership, innovation, FIFA, FIFA World Cup, football

ASSUMPTION: FIFA's hiring process is thorough and designed to find the best fit for the organization's needs. Applicants should be prepared to demonstrate their skills and experience in detail and provide specific examples of their work.

🛠️ Tools & Technologies

• Adobe Premiere Pro
• Final Cut Pro
• Adobe Creative Cloud
• MS Office (Excel, Word, PowerPoint, Visio & Project)
• Content management systems (e.g., WordPress, Drupal)
• SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in using these tools.

👔 Cultural Fit Considerations

Company Values:

• Passion: FIFA is driven by a passion for football and its global impact
• Integrity: FIFA is committed to acting with integrity in all its activities
• Respect: FIFA values diversity and inclusion, and promotes a culture of respect for all

Work Style:

• Collaborative: FIFA values teamwork and encourages input and ideas from all team members
• Innovative: FIFA fosters a culture of creativity and continuous improvement
• Adaptable: FIFA is a global organization that requires flexibility and adaptability from its employees

Self-Assessment Questions:

• How do you align with FIFA's mission and values, and how have you demonstrated these in your previous roles?
• Can you provide an example of a time when you had to manage a complex content project with multiple stakeholders? How did you ensure the project stayed on track and met its objectives?
• How do you stay up-to-date with SEO trends and best practices, and how have you applied this knowledge in your previous roles?

ASSUMPTION: FIFA's culture is driven by its passion for football and its global impact. Candidates should be prepared to demonstrate their alignment with the organization's values and their ability to thrive in a collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple content projects and stakeholders simultaneously
• Keeping up with the latest SEO trends and algorithms
• Working in a fast-paced and dynamic environment, with tight deadlines and changing priorities
• Navigating a global organization with diverse teams and cultures

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills. Candidates should be prepared to demonstrate their ability to thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Content Manager or Content Strategist role in other organizations, but with a focus on the unique challenges and opportunities of working in the sports industry
• Compared to other Content Manager roles, this position offers the opportunity to work on high-profile international events and collaborate with diverse teams and stakeholders
• Career progression in this role may lead to more senior content or marketing leadership positions within FIFA or other sports organizations

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries. Candidates should be prepared to demonstrate their understanding of the sports industry and its specific requirements.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for the FIFA World Cup 2026™
• Managing the content creation process for a major international sports event, from ideation to publication
• Collaborating with cross-functional teams to create cohesive and effective content campaigns that align with brand voice, tone, and style guidelines

ASSUMPTION: These sample projects demonstrate the scope and scale of the content management responsibilities in this role. Candidates should be prepared to provide specific examples of their experience with similar projects.

❓ Key Questions to Ask During Interview

• Can you describe the content strategy for the FIFA World Cup 2026™ and how my role would contribute to its success?
• How does FIFA support the professional development and growth of its employees, particularly in the content and marketing fields?
• Can you provide an example of a time when FIFA had to pivot its content strategy due to changing circumstances, and how the team responded?
• How does FIFA measure the success of its content strategies, and how would my role be evaluated in this regard?
• What are the biggest challenges facing the content team in the lead-up to the FIFA World Cup 2026™, and how can my role help to address them?

ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the organization's culture, and the team's priorities. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your content creation and management experience, including any successful campaigns or projects
• Demonstrate your understanding of FIFA's mission and values, and how your skills and experience align with the organization's goals
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.