📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: Who Gives A Crap
🔹 Location: Melbourne, VIC Australia (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Branding
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Australia)
🚀 Job Overview
Key aspects of this role include:
- Driving content strategy and creation to build brand love and engagement
- Collaborating with cross-functional teams to develop compelling campaigns
- Analyzing performance data to optimize content and inform future strategy
- Fostering a community-focused approach to social media management
ASSUMPTION: This role requires a balance of strategic thinking and creative execution, with a strong focus on community engagement and brand impact.
📋 Key Responsibilities
✅ Define and refine overall content strategy, optimizing social strategy and suggesting big-swing ideas to drive brand love and fame
✅ Develop compelling organic social briefs that balance cultural/social insights with the type of stories Who Gives A Crap wants to tell
✅ Own the social content calendar, balancing a mix of planned and reactive content for each platform
✅ Build social-first campaigns that make Who Gives A Crap's campaigns and activations sing on social
✅ Grow the community through engaging 1:1 dialogue, turning comments and brand mentions into ideas that drive brand love
✅ Lead and contribute to creative brainstorms, developing ideas that push beyond trending sounds and formats into original, out-of-the-box content
✅ Pull monthly metrics reports, translating data into actionable insights to inform future briefs, ideas, and tests
✅ Research and share relevant social news and trends, with a clear POV on the opportunity for Who Gives A Crap's brand
✅ Run monthly creative pin-up sessions, facilitating constructive discussion about where content is hitting and opportunities for development
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and adaptability to keep up with the fast-paced social media landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in content creation, social media management, or a related role
Required Skills:
- Proven track record in developing and executing successful content strategies
- Strong understanding of social media dynamics and trends
- Excellent communication and collaboration skills
- Ability to analyze performance data and draw insights to inform content strategy
- Familiarity with Sprout (publishing, community engagement, reporting) is a plus
Preferred Skills:
- Experience working in a remote or distributed team environment
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong understanding of social media dynamics and the ability to create original content that resonates with audiences. Experience in building social strategies and analyzing performance data is essential.
💰 Compensation & Benefits
Salary Range: AUD 85,000 - 105,000 (Based on market research for mid-level marketing roles in Australia)
Benefits:
- Competitive salaries
- Meaningful support towards healthcare for team members worldwide
- Generous paid leave
- Tailored learning and development opportunities
- Free toilet paper
Working Hours: Full-time, with 4-6 hours of daily collaboration aligned to PST afternoons and Australian mornings
ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Australia. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Who Gives A Crap operates in the retail industry, focusing on e-commerce sales of eco-friendly paper products and donating 50% of its profits to help build toilets for those in need.
Company Size: Who Gives A Crap has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2012, with a mission to provide beautiful, forest-friendly toilet paper and make a positive impact on the world.
Company Description:
- Who Gives A Crap is a certified B Corp™, committed to making a difference every day while maintaining the highest standards of social and environmental impact.
- The company offers competitive salaries, meaningful healthcare support, generous paid leave, tailored learning opportunities, and free toilet paper as benefits.
- Who Gives A Crap's team is proud to work for the company, with high engagement scores and a strong focus on making a positive impact.
Company Specialties:
- E-commerce sales of eco-friendly paper products
- Social impact initiatives focused on providing toilets and clean water
- Remote and distributed team management
Company Website: http://www.whogivesacrap.org
ASSUMPTION: Who Gives A Crap's commitment to social impact and employee well-being sets it apart as an employer of choice in the retail industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.
Reporting Structure: The Content Manager will report directly to the Content Lead and collaborate with cross-functional teams, including creative, community, and marketing teams.
Work Arrangement: Remote work with 4-6 hours of daily collaboration aligned to PST afternoons and Australian mornings.
Growth Opportunities:
- Advancement to senior roles within the marketing or brand team
- Expansion of responsibilities to include management of junior team members
- Opportunities to work on special projects or initiatives that align with the company's mission
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's mission and brand.
🌍 Location & Work Environment
Office Type: Remote work with occasional team gatherings and events
Office Location(s): Melbourne, Victoria, Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a vibrant cultural scene and a strong focus on sustainability and social impact.
- The city has a temperate climate, with mild winters and warm summers, making it an attractive place to live and work.
- Melbourne is well-connected by public transportation, with easy access to major airports for domestic and international travel.
Work Schedule: Full-time, with flexible hours and a focus on results-driven work
ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from anywhere in Australia, with occasional team gatherings and events to foster a strong company culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager or HR representative
- Cultural fit interview with a member of the marketing or brand team
- Final interview with the Content Lead and other key stakeholders
- Background check and reference check (if applicable)
Key Assessment Areas:
- Candidates' understanding of Who Gives A Crap's brand and mission
- Candidates' ability to develop and execute successful content strategies
- Candidates' communication and collaboration skills
- Candidates' cultural fit with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of Who Gives A Crap's brand and mission in your application materials
- Provide examples of your past work that demonstrate your ability to create engaging content and drive brand impact
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company
ATS Keywords: Content Strategy, Social Media, Brand Impact, Community Engagement, Performance Analysis, Creative Ideation, Campaign Development
ASSUMPTION: Who Gives A Crap's hiring process is designed to assess candidates' cultural fit, skills, and potential impact on the company's mission and brand.
🛠️ Tools & Technologies
- Sprout (publishing, community engagement, reporting)
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Content creation and design tools (Canva, Adobe Creative Suite, etc.)
- Project management and collaboration tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with Sprout and other relevant tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Make a positive impact on the world
- Be transparent and honest in all actions
- Foster a collaborative and inclusive work environment
- Embrace continuous learning and improvement
Work Style:
- Results-driven and focused on achieving measurable impact
- Adaptable and comfortable working in a fast-paced, dynamic environment
- Collaborative and committed to fostering a strong team culture
- Proactive and self-motivated, with a strong sense of ownership and responsibility
Self-Assessment Questions:
- How do you align with Who Gives A Crap's mission and values?
- How do you approach building and engaging with online communities?
- How do you stay up-to-date with social media trends and best practices?
- How do you balance strategic thinking with creative execution in your work?
ASSUMPTION: Who Gives A Crap's work environment is fast-paced, dynamic, and focused on making a positive impact on the world. Candidates should be adaptable, collaborative, and committed to the company's mission.
⚠️ Potential Challenges
- Managing work-life balance in a remote work environment
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing strategic thinking with creative execution and community engagement
- Working across multiple time zones and collaborating with remote team members
ASSUMPTION: These challenges can be overcome with strong time management, communication, and collaboration skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Content Manager vs. Social Media Manager: Content Manager focuses more on strategic planning and creative direction, while Social Media Manager is more focused on day-to-day execution and community management.
- Industry-specific context: Who Gives A Crap's mission and values set it apart from other retail companies, with a strong focus on social impact and sustainability.
- Career path comparison: Content Manager is a mid-level role with opportunities for growth into senior roles within the marketing or brand team, or expansion into management roles.
ASSUMPTION: While similar roles may share some responsibilities, Who Gives A Crap's unique mission and values make this role distinct in its focus on social impact and brand-driven storytelling.
📝 Sample Projects
- Developing a social media campaign to raise awareness about World Toilet Day and the importance of access to clean water and sanitation
- Creating a series of engaging, educational videos to showcase Who Gives A Crap's eco-friendly products and commitment to sustainability
- Launching a user-generated content campaign to encourage customers to share their own stories and experiences with Who Gives A Crap's products
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Content Manager may be involved in, from strategic planning to creative execution and community engagement.
❓ Key Questions to Ask During Interview
- How does the Content Manager role fit into the overall marketing and brand strategy for Who Gives A Crap?
- What are the key priorities for the Content Manager in the first 30, 60, and 90 days in the role?
- How does Who Gives A Crap support the professional development and growth of its team members?
- What are the most rewarding and challenging aspects of working at Who Gives A Crap, according to current team members?
- How does Who Gives A Crap measure the success of its content and marketing initiatives, and how can the Content Manager contribute to these efforts?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to create engaging content and drive brand impact
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
