📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: Bash.com
🔹 Location: Cape Town, South Africa
🔹 Job Type: Full-time, Hybrid
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing content strategy and execution across all customer touchpoints
- Managing a cross-functional content team to optimize performance
- Building brand affinity through engaging storytelling and smart trade thinking
- Collaborating with various departments to ensure cohesive customer journeys
ASSUMPTION: This role requires a strong understanding of both digital and retail content formats, as well as experience in team leadership and management.
📋 Key Responsibilities
✅ Translate commercial goals, trade priorities, and customer insights into clear content strategies
✅ Define seasonal and trade-driven content priorities across departments
✅ Manage and activate tactical trade support to reach revenue targets
✅ Oversee and manage the end-to-end content process, from briefing to execution, across all customer channels
✅ Build and maintain channel calendars in partnership with channel owners
✅ Develop creative briefs and review output to ensure all content aligns with campaign objectives, brand tone, and customer intent
✅ Champion the Bash customer, ensuring all content supports their needs, shopping behaviours, and engagement preferences
✅ React quickly to sales and engagement data by activating timely, agile content solutions
✅ Track campaign and content performance, reporting on key metrics and generating insights
✅ Continuously test, learn, and optimise content using behavioural data, engagement insights, A/B testing, and feedback loops
✅ Manage one direct report, providing mentorship and guidance to support their development and delivery
✅ Partner with the Creative Operations Manager and Producer to streamline workflows, improve efficiency, and ensure content is delivered on time and within budget
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Digital Marketing, Fashion Marketing, or similar creative/commerce-related disciplines
Experience: 3+ years of experience in content strategy and digital content creation, preferably in fashion, beauty, or lifestyle e-commerce. 1+ years of people management or team leadership experience.
Required Skills:
- Excellent briefing, communication, and stakeholder management skills
- Results-driven mindset with strong analytical and problem-solving abilities
- Strong understanding of social media, email marketing, web content, and retail content formats
Preferred Skills:
- Experience working within an omni-channel or retail environment
ASSUMPTION: While not explicitly stated, experience with content management systems (CMS) and familiarity with digital marketing tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between R450,000 - R650,000 per annum, based on industry standards for mid-level content management roles in Cape Town.
Benefits:
- Generous Paid Holiday
- Wellbeing Leave
- Birthday Leave
- Exclusive Shopping Discount
Working Hours: Full-time, with flexible hours and the option to work remotely some days of the week.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet, with a focus on fashion and lifestyle e-commerce
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2021, as a digital lab within the largest retailer in South Africa
Company Description:
- Bash is a digital-first fashion and lifestyle shopping platform, aiming to grow South Africa’s largest omni-channel retail platform
- The company leverages TFG’s assets to bring its brand to life through a workplace of people who want to make a meaningful impact through their work in retail and tech
- Bash empowers its people to choose where they would like to do their best work, with the tools they need to get there, and encourages teams to travel to make magic happen face to face
Company Specialties:
- Omni-channel retail
- E-commerce
- Fashion and lifestyle
- Technology and innovation
Company Website: bash.com
ASSUMPTION: Bash is a growing company with a strong focus on innovation and technology, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth into senior roles as the company expands
Reporting Structure: The Content Manager will report directly to the Head of Content or a similar role
Work Arrangement: Hybrid, with the option to work remotely some days of the week
Growth Opportunities:
- As Bash continues to grow, there will be opportunities for the Content Manager to take on more responsibilities and advance their career
- The company encourages internal mobility and provides opportunities for employees to explore different roles and departments
- Bash offers a wealth of talent that will surprise and inspire, providing ample opportunities for learning and collaboration
ASSUMPTION: The Content Manager role is a critical position within Bash, with the potential for significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace designed to facilitate teamwork and creativity
Office Location(s): Cape Town, South Africa
Geographic Context:
- Cape Town is a vibrant city with a diverse cultural scene, offering a high quality of life for its residents
- The city is known for its mild Mediterranean climate, beautiful beaches, and stunning natural scenery
- Cape Town is a major economic hub in South Africa, with a strong focus on technology, finance, and creative industries
Work Schedule: Full-time, with flexible hours and the option to work remotely some days of the week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Content or a similar role
Key Assessment Areas:
- Content strategy and planning skills
- Ability to manage and mentor a team
- Understanding of digital marketing channels and retail content formats
- Analytical and problem-solving skills
- Cultural fit and alignment with Bash's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your content strategy and management experience
- Demonstrate your understanding of Bash's brand and customer base
- Prepare questions to ask the interview panel about the company's growth plans and opportunities for career advancement
ATS Keywords: Content Strategy, Digital Content Creation, People Management, Social Media, Email Marketing, Web Content, Retail Content Formats, Analytical Skills, Problem-Solving, Stakeholder Management, Creative Briefing, Campaign Management, Customer Insights, Trade Performance, Engagement Insights, A/B Testing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit with Bash's values and work environment.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Digital marketing tools (e.g., Google Analytics, social media management platforms)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used by Bash may vary depending on the role and team requirements.
👔 Cultural Fit Considerations
Company Values:
- Bold: Bash encourages its employees to be bold in their thinking and approach to work
- Accountable: Bash holds its employees accountable for their actions and decisions, fostering a culture of ownership and responsibility
- Simple: Bash values simplicity in its operations and communications, aiming to make complex tasks and processes easy to understand and execute
- Human: Bash prioritizes the human touch in its interactions with customers and employees, creating a warm and welcoming work environment
Work Style:
- Collaborative: Bash encourages teamwork and collaboration across departments and roles
- Agile: Bash operates in an agile manner, allowing for quick decision-making and adaptation to change
- Creative: Bash values creativity and innovation in its approach to content and customer experiences
Self-Assessment Questions:
- Do you align with Bash's values of being bold, accountable, simple, and human?
- Are you comfortable working in a collaborative and agile environment?
- Do you have experience managing and mentoring a team in a creative and dynamic work environment?
ASSUMPTION: Cultural fit is a critical factor in Bash's hiring process, as the company seeks to build a cohesive and high-performing team.
⚠️ Potential Challenges
- The role may require working on tight deadlines and managing multiple projects simultaneously
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members
- The role may require occasional travel to attend in-person meetings and events
- The retail and e-commerce industries are constantly evolving, presenting ongoing challenges in staying up-to-date with trends and best practices
ASSUMPTION: The Content Manager role is a dynamic and fast-paced position that requires strong organizational skills, adaptability, and the ability to thrive in a changing environment.
📈 Similar Roles Comparison
- Compared to similar roles in traditional retail environments, the Content Manager role at Bash places a greater emphasis on digital content creation and management
- The role requires a strong understanding of both digital and retail content formats, as well as experience in team leadership and management
- Career progression in this role may involve transitioning into senior content management or leadership positions as the company grows
ASSUMPTION: The Content Manager role at Bash is a unique opportunity to leverage digital and retail content expertise to drive customer engagement and business growth in an omni-channel retail environment.
📝 Sample Projects
- Developing and executing a seasonal content strategy for Bash's online and in-store channels
- Managing a cross-functional team to create and launch a major marketing campaign, from briefing to execution
- Optimizing content performance using data-driven insights and A/B testing to improve engagement and conversion rates
ASSUMPTION: The specific projects and initiatives undertaken by the Content Manager will vary depending on the company's priorities and business goals.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into those plans?
- How does Bash support the professional development and career growth of its employees?
- What are the key priorities for the Content Manager role in the first 90 days?
- How does Bash measure the success of its content strategies and initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your career goals and the organization's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Bash Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Bash's brand, customer base, and industry trends
- Prepare questions to ask the interview panel about the company's growth plans and opportunities for career advancement
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
