📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: Dentsu
🔹 Location: Santiago, Región Metropolitana, Chile
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating and executing content strategies for various social media platforms
- Adapting content to align with brand objectives and audience preferences
- Monitoring and analyzing content performance using analytical tools
- Engaging with audiences and fostering community growth
- Staying updated on social media trends and new content formats
ASSUMPTION: This role requires a strong balance of creativity, strategic thinking, and analytical skills. The ideal candidate will have experience in content creation and management, preferably within an advertising or marketing context.
📋 Key Responsibilities
✅ Develop and implement content strategies for social media platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube
✅ Create engaging and on-brand content, adapting tone and style to suit each platform
✅ Design visually appealing graphics, stories, and ads using tools like Canva, Photoshop, or Illustrator
✅ Plan and organize content using editorial calendars to ensure consistent brand presence
✅ Engage with audiences by responding to comments and messages, fostering community growth
✅ Monitor and analyze content performance using tools like Facebook Insights, Instagram Analytics, and Google Analytics
✅ Stay informed about content trends, viral topics, and popular hashtags
✅ Collaborate with cross-functional teams to ensure content aligns with brand objectives and marketing strategies
ASSUMPTION: This role may require occasional weekend or evening work to ensure timely content delivery, especially during campaign launches or special events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2 years of experience in content management, social media management, or a related role
Required Skills:
- Excellent writing skills, with the ability to adapt tone and style to different platforms
- Proficient in graphic design tools (e.g., Canva, Photoshop, Illustrator)
- Deep understanding of social media platforms, algorithms, and best practices
- Strong analytical skills and experience with analytical tools (e.g., Facebook Insights, Instagram Analytics, Google Analytics)
- Excellent organizational skills and ability to create and maintain editorial calendars
- Fluency in Spanish (both written and spoken)
Preferred Skills:
- Experience with content marketing strategies
- Knowledge of content trends and new formats (e.g., Reels, TikToks, live transmissions, short videos)
- Familiarity with the advertising industry and agency environment
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can compensate for a lack of formal education.
💰 Compensation & Benefits
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is CLP 2,500,000 - CLP 3,500,000 per year. This range takes into account the candidate's experience level, the company's size, and the cost of living in Santiago.
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (2-3 days on-site in Santiago)
ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's negotiation skills and the company's final assessment of their qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying. The company is known for its innovative approach to data and technology-driven marketing.
Company Size: Dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects but may also mean more competition for internal promotions.
Founded: Dentsu was founded in 1901 in Japan and has since grown into a global network with offices in major cities worldwide.
Company Description:
- Dentsu is a global advertising and marketing communications agency that helps brands connect with consumers through creative, data-driven, and innovative solutions.
- The company is committed to sustainability and creating a positive impact on society through its work.
- Dentsu's culture emphasizes collaboration, creativity, and continuous learning.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven solutions
Company Website: dentsu.com
ASSUMPTION: Dentsu's global presence and diverse client base offer opportunities for candidates to work on international projects and gain exposure to various industries.
📊 Role Analysis
Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in content management or a related field. It offers opportunities for career growth within the company's content and social media teams.
Reporting Structure: The Content Manager will report directly to the Social Media Manager or a similar role within the agency's content team.
Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days on-site in Santiago and the remainder of the workweek remote.
Growth Opportunities:
- Progression to a senior content management role or a specialist position in a specific platform (e.g., Instagram, TikTok)
- Expansion into related fields, such as content strategy, influencer marketing, or community management
- Opportunities to work on international projects and gain exposure to diverse clients and industries
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance while still benefiting from in-person interactions with their team.
🌍 Location & Work Environment
Office Type: Dentsu's Santiago office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Santiago - Badajoz 45, Piso 9, Las Condes, Santiago, Chile
Geographic Context:
- Santiago is Chile's capital and largest city, offering a vibrant cultural scene, diverse dining options, and easy access to outdoor activities in the nearby Andes mountains.
- The Las Condes commune, where Dentsu's office is located, is known for its upscale neighborhoods, shopping centers, and green spaces.
- Santiago's mild Mediterranean climate, with warm, dry summers and cool, wet winters, makes it an enjoyable place to live year-round.
Work Schedule: The hybrid work arrangement allows for some flexibility in work hours, with core hours between 10:00 AM and 4:00 PM. Employees are expected to be available during these hours for meetings and collaboration.
ASSUMPTION: The office's central location and easy access to public transportation make it convenient for employees to commute from various parts of the city.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the department head or a senior team member
- Background check and reference verification
Key Assessment Areas:
- Candidates' understanding of social media platforms and content trends
- Portfolio and previous work examples showcasing content creation and management skills
- Analytical skills and ability to interpret data to inform content strategies
- Communication and collaboration skills, both written and verbal
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or examples of your previous content management work, demonstrating your ability to create engaging and on-brand content
- Prepare for interview questions that assess your understanding of social media trends, content marketing strategies, and analytical tools
- Research Dentsu's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role
ATS Keywords: Content Manager, Social Media, Content Strategy, Graphic Design, Editorial Calendar, Audience Engagement, Analytical Tools, Content Marketing, Advertising Agency
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the number of qualified applicants. Candidates should be prepared for multiple rounds of interviews and assessments.
🛠️ Tools & Technologies
- Graphic design tools: Canva, Adobe Photoshop, Adobe Illustrator
- Social media management platforms: Hootsuite, Buffer, Sprout Social
- Analytical tools: Facebook Insights, Instagram Analytics, Google Analytics
- Project management tools: Asana, Trello, Microsoft Project
- Content creation and collaboration tools: Google Drive, Microsoft Office, Slack
ASSUMPTION: While proficiency in specific tools is not always required, candidates should be open to learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Dentsu encourages creativity and continuous learning to drive progress and growth
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration
- Integrity: Dentsu values honesty, transparency, and ethical behavior in all aspects of its work
Work Style:
- Data-driven: Dentsu uses data and analytics to inform its strategies and decision-making processes
- Creative: The company values innovative thinking and encourages employees to challenge the status quo
- Adaptable: Dentsu's fast-paced environment requires employees to be flexible and responsive to change
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment, where your ideas are valued and encouraged?
- Are you comfortable using data and analytics to inform your content strategies and measure their success?
- Can you adapt to new tools and technologies as needed, and learn quickly in a fast-paced environment?
ASSUMPTION: Candidates who align with Dentsu's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Balancing the need for creativity and innovation with the requirement to maintain brand consistency and adhere to client guidelines
- Occasional weekend or evening work to ensure timely content delivery during campaign launches or special events
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, as candidates develop their skills and gain experience in the role.
📈 Similar Roles Comparison
- Content Manager vs. Social Media Manager: While both roles focus on content creation and management, the Social Media Manager role may involve more strategic planning and team coordination, while the Content Manager role may be more focused on day-to-day content creation and execution
- Content Manager vs. Content Strategist: The Content Strategist role may involve more high-level planning and goal-setting, while the Content Manager role is more focused on the day-to-day execution of content strategies
- Content Manager vs. Community Manager: The Community Manager role may focus more on engaging with audiences and fostering community growth, while the Content Manager role is more focused on content creation and planning
ASSUMPTION: Each role within the content and social media teams at Dentsu plays a unique and important part in the overall content strategy, and candidates should consider their preferences and strengths when deciding which role to pursue.
📝 Sample Projects
- Developing and executing a content strategy for a new product launch, including creating engaging visual content and measuring its performance
- Managing a brand's social media presence during a crisis or sensitive issue, ensuring consistent messaging and timely responses to audience inquiries
- Collaborating with cross-functional teams to create and implement a content marketing campaign, driving brand awareness and customer engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates may face in this role, from strategic planning to day-to-day content creation and execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the content and social media teams?
- How does Dentsu support the professional development and growth of its content management team members?
- Can you provide examples of how Dentsu's content management team has adapted to changes in social media trends and algorithms in the past?
- How does Dentsu ensure that its content strategies align with its clients' brand guidelines and objectives?
- What are the key performance indicators (KPIs) used to measure the success of content management strategies at Dentsu?
ASSUMPTION: These interview questions are designed to help candidates better understand the role's requirements, the team's dynamics, and the company's approach to content management and strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your previous content management work, demonstrating your ability to create engaging and on-brand content
- Prepare for interview questions that assess your understanding of social media trends, content marketing strategies, and analytical tools
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
