Content Manager

📌 Core Information

🔹 Job Title: Content Manager

🔹 Company: Hire Digital

🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Strategic content planning and execution for B2B brands
• Cross-functional collaboration with marketing, design, and leadership teams
• SEO-focused content creation and optimization
• Content performance tracking and iteration
• Brand messaging alignment and management

ASSUMPTION: This role requires a balance of strategic thinking, project management, and strong writing skills. The ideal candidate will have experience in B2B content strategy and be comfortable with SEO best practices.

📋 Key Responsibilities

✅ Build and manage editorial calendars aligning with business and marketing objectives across channels

✅ Use SEO keyword research and audience insights to inform content direction, structure, and prioritization

✅ Write strategic content briefs, collaborate with writers and designers, and manage end-to-end production workflows

✅ Audit and repurpose existing content to increase visibility and lead generation across different funnel stages

✅ Track content performance via tools like Google Analytics and LinkedIn Analytics, and iterate based on insights

✅ Work closely with leadership and product teams to ensure messaging is clear, customer-focused, and aligned with brand goals

ASSUMPTION: This role involves a mix of strategic planning, content creation, and project management. The ideal candidate will be comfortable wearing multiple hats and working collaboratively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: Proven experience (5-10 years) in B2B content strategy or management, especially in tech, SaaS, or sustainability sectors

Required Skills:

• Content strategy and planning
• SEO best practices
• Project management
• Editorial management
• B2B marketing
• LinkedIn strategy
• Content creation
• Analytics
• Collaboration
• Audience insights
• Content auditing
• Lead generation
• Team coordination
• Messaging and brand alignment
• Content briefs

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with marketing automation tools
• Knowledge of HTML and CSS

ASSUMPTION: While the role requires a strong background in content strategy and management, additional skills in CMS, marketing automation, and web development can be beneficial but are not strictly required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Content Manager role in Kuala Lumpur, the estimated salary range is RM 8,000 - RM 12,000 per month. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Remote work flexibility
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on market research. The actual salary may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Hire Digital operates in the digital marketing and talent solutions industry, focusing on connecting businesses with skilled digital marketing professionals.

Company Size: As a remote-first company, Hire Digital has a lean and agile structure, allowing for close collaboration and quick decision-making.

Founded: Hire Digital was founded in 2012, with a mission to help businesses scale their digital marketing efforts by providing access to a global talent pool.

Company Description:

• Hire Digital specializes in connecting businesses with pre-vetted digital marketing experts for short-term or long-term projects
• The company focuses on providing high-quality, results-driven marketing solutions tailored to each client's unique needs
• Hire Digital's global talent pool enables businesses to access diverse skills and perspectives, fostering innovative marketing strategies

Company Specialties:

• Digital marketing strategy and consulting
• SEO and content marketing
• Social media marketing
• Paid advertising and PPC
• Email marketing and automation
• Web design and development
• Graphic design and branding

Company Website: http://hiredigital.com

ASSUMPTION: Hire Digital's remote-first culture and global talent pool provide unique opportunities for collaboration and learning, making it an attractive workplace for digital marketing professionals.

📊 Role Analysis

Career Level: This role is suitable for experienced content strategists looking to take on a leadership role in managing content projects and teams.

Reporting Structure: The Content Manager will report directly to the Marketing Director and work closely with cross-functional teams, including marketing, design, and leadership.

Work Arrangement: This is a remote, full-time position with flexible hours and a results-driven work environment.

Growth Opportunities:

• As Hire Digital continues to grow, there may be opportunities for the Content Manager to expand their team and take on additional responsibilities
• The role offers the chance to work with a diverse range of clients and industries, providing ample opportunities for learning and professional development
• Hire Digital's remote-first culture encourages internal mobility, allowing employees to explore different roles and career paths within the organization

ASSUMPTION: The Content Manager role at Hire Digital presents numerous growth opportunities, both within the content team and across the broader organization.

🌍 Location & Work Environment

Office Type: Remote (Telecommute)

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant multicultural environment
• The city is known for its modern infrastructure, including high-speed internet and easy access to amenities
• Kuala Lumpur's strategic location in Southeast Asia makes it an ideal hub for regional business operations

Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven work environment

ASSUMPTION: Kuala Lumpur's modern infrastructure and strategic location make it an attractive base for remote workers, offering a high quality of life and easy access to regional business hubs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Skills assessment or case study presentation
• Final interview with the Marketing Director
• Job offer and onboarding

Key Assessment Areas:

• Content strategy and planning skills
• SEO knowledge and application
• Project management and organizational skills
• Writing and communication skills
• Cultural fit and alignment with Hire Digital's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content strategy and management experience
• Demonstrate your understanding of SEO best practices and how you've applied them in previous roles
• Showcase your project management skills and ability to coordinate multiple projects and teams
• Prepare examples of your writing and content creation work to share during the interview process

ATS Keywords: Content strategy, B2B content, SEO, project management, editorial management, LinkedIn strategy, content creation, analytics, collaboration, audience insights, content auditing, lead generation, team coordination, messaging, brand alignment, content briefs

ASSUMPTION: The application process for this role will involve a combination of resume screening, interviews, and skills assessments, with a focus on evaluating the candidate's content strategy, management, and SEO skills.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or HubSpot
• SEO tools like SEMrush, Ahrefs, or Google Search Console
• Project management tools such as Asana, Trello, or Monday.com
• Analytics tools like Google Analytics and LinkedIn Analytics
• Collaboration tools such as Slack, Microsoft Teams, or Google Workspace

ASSUMPTION: The ideal candidate will have experience with a variety of content management, SEO, project management, and analytics tools, as well as strong proficiency in Microsoft Office or Google Workspace.

👔 Cultural Fit Considerations

Company Values:

• Results-driven and data-focused
• Collaborative and inclusive
• Continuously learning and improving
• Customer-centric and solutions-oriented

Work Style:

• Remote and flexible work arrangements
• Strong communication and self-motivation
• Adaptability and willingness to learn
• Focus on results and impact

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable managing multiple projects and coordinating with cross-functional teams?
• Do you have a strong understanding of SEO best practices and how to apply them to content strategy?
• Are you passionate about creating high-quality, customer-focused content that drives results?

ASSUMPTION: Hire Digital values candidates who are self-motivated, results-driven, and adaptable, with a strong focus on collaboration and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a diverse range of client needs and industries
• Keeping up with the latest SEO trends and best practices
• Balancing strategic content planning with day-to-day content creation and management

ASSUMPTION: The Content Manager role at Hire Digital presents unique challenges, including managing multiple projects and adapting to diverse client needs in a remote work environment.

📈 Similar Roles Comparison

• Unlike traditional in-house content roles, this position offers the opportunity to work with a diverse range of clients and industries
• As a remote-first company, Hire Digital provides flexibility and work-life balance compared to traditional office-based roles
• This role offers the chance to work with a global talent pool, fostering cross-cultural collaboration and learning

ASSUMPTION: The Content Manager role at Hire Digital presents unique opportunities and challenges compared to traditional in-house content roles, offering a diverse range of clients, a remote-first work environment, and global collaboration.

📝 Sample Projects

• Developing and executing a content strategy for a B2B tech client, including SEO-focused blog posts, LinkedIn articles, and case studies
• Managing the content production process for a SaaS client, including coordinating with designers, writers, and subject matter experts
• Conducting a content audit for an e-commerce client and repurposing existing content to improve SEO performance and drive conversions

ASSUMPTION: The Content Manager role at Hire Digital involves a mix of strategic content planning, project management, and hands-on content creation, with a focus on driving results for a diverse range of clients.

❓ Key Questions to Ask During Interview

• How does Hire Digital support the professional development and growth of its Content Managers?
• What are the most challenging aspects of managing content projects for a diverse range of clients?
• How does Hire Digital ensure consistent messaging and branding across multiple clients and projects?
• What opportunities are there for collaboration and knowledge-sharing with other content professionals within the Hire Digital network?
• How does Hire Digital measure the success of its content strategies, and how are these metrics communicated to clients?

ASSUMPTION: During the interview process, candidates should ask thoughtful questions about the role, the company, and the team to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content strategy and management experience
• Prepare examples of your writing and content creation work to share during the interview process
• Follow up with Hire Digital one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.