Content Manager

📌 Core Information - Job Title: Content Manager - Company: SAPIENS - Location: Holon, Israel (Hybrid) - Job Type: Full-Time - Category: Marketing & Communications - Date Posted: April 2, 2025 - Experience Level: 10+ years - Remote Status: On-site/Hybrid 🚀 Job Overview - Key aspects of this role include: - Developing creative and engaging content strategies for social media and website. - Collaborating with cross-functional teams to align content with business goals and campaigns. - Managing and distributing marketing assets across the company. - ASSUMPTION: This role requires a strategic thinker with strong writing skills and a deep understanding of B2B marketing to succeed. 📋 Key Responsibilities - Creative Social Media & Content Strategy - Craft energetic and compelling social media posts that align with our brand voice and resonate with our target audience. - Develop innovative content strategies that support our broader marketing initiatives and drive engagement across multiple social media platforms. - Website Content Management - Maintain and regularly update the website with fresh, relevant content that aligns with marketing campaigns, product updates, and emerging industry trends. - Optimize content for SEO to enhance visibility, increase organic traffic, and improve overall web performance. - Collaboration with Design & Marketing Teams - Partner with the design team to create marketing materials such as brochures, web banners, and other visual assets that effectively communicate our messaging. - Work cross-functionally with marketing, sales, and product marketing teams to align content strategies with business goals and campaigns. - Knowledge Management & Distribution - Oversee the organization and distribution of marketing assets across the company, ensuring easy access for all teams. - Manage the knowledge-sharing process, keeping all marketing materials up to date and in line with evolving strategies. - ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to work independently. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Communications, or a related field. - Experience: At least 10 years of experience in B2B marketing and marcom within a global company, demonstrating a strong grasp of branding and messaging strategies. - Required Skills: - Native English proficiency with proven writing and editing skills. - Strong hands-on experience in content creation, including thought leadership materials, social media posts, and scriptwriting for video clips. - Expertise in managing social media accounts, staying current with trends and best practices. - Excellent organizational skills with the ability to manage multiple projects simultaneously. - A creative thinker with a keen eye for developing impactful copy and slogans. - Proven leadership and teamwork skills, comfortable collaborating with colleagues at all levels and external vendors. - A strategic mindset with a solid understanding of the intersection between marketing and sales. - Preferred Skills: - Familiarity with SEO best practices and tools. - Experience with content management systems (CMS) and marketing automation platforms. - Knowledge of the insurance industry. 💰 Compensation & Benefits - Salary Range: The salary range for this role is typically between 350,000 - 450,000 ILS per year, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Israel. - Benefits: - Competitive benefits package, including health insurance, retirement plans, and paid time off. - Opportunities for professional development and growth. - A dynamic and innovative work environment with a passionate team. - Working Hours: Full-time position with standard office hours, Monday through Friday. Some flexibility may be available for hybrid work arrangements. - ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company discretion. 📌 Applicant Insights 🔍 Company Context - Industry: SAPIENS operates in the software development industry, specifically focusing on intelligent insurance software solutions. - Company Size: SAPIENS is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration. - Founded: SAPIENS was founded in 1982 and has since grown into a global leader in its industry. - Company Description: SAPIENS is a global leader in intelligent insurance software solutions, empowering insurers to future-proof their organizations with operational excellence in a rapidly changing marketplace. The company helps insurers harness the power of AI and advanced automation to support core solutions for property and casualty, workers' compensation, and life insurance, including reinsurance, financial & compliance, data & analytics, digital, and decision management. - Company Specialties: SAPIENS specializes in insurance software solutions, innovative business decisions management system, DECISION – The Business Rules Environment, eMerge, and more. - Company Website: sapiens.com - ASSUMPTION: Working at SAPIENS offers opportunities to contribute to the growth and success of a global brand, with a passionate team that thrives on collaboration and creativity. 📊 Role Analysis - Career Level: This role is at the senior management level, requiring a strategic mindset and proven leadership skills. - Reporting Structure: The Content Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including design, marketing, sales, and product marketing. - Work Arrangement: This role is a hybrid position, requiring on-site work in Holon, Israel, with some flexibility for remote work. - Growth Opportunities: - Opportunities to contribute directly to the growth and success of the brand by crafting content that drives meaningful engagement. - Be part of a global company at the forefront of the Insurtech industry, where ideas and input matter. - ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative work environment. 🌍 Location & Work Environment - Office Type: The primary office is located in Holon, Israel, with additional offices worldwide. - Office Location(s): Holon, Israel (primary), with additional offices in Raleigh, NC, USA; Uxbridge, UK; Yokohama, Japan; and more. - Geographic Context: Holon is a city in central Israel, located near Tel Aviv, offering a mix of urban and suburban living with a Mediterranean climate. - Work Schedule: Standard office hours, Monday through Friday, with some flexibility for hybrid work arrangements. - ASSUMPTION: Working in Holon, Israel, offers a unique blend of cultural experiences and a vibrant tech industry, with easy access to Tel Aviv and other major cities. 💼 Interview & Application Insights - Typical Process: 1. Online application submission. 2. Phone or video screening with the HR department. 3. In-depth interviews with the hiring manager and relevant team members. 4. Final interview with senior leadership. - Key Assessment Areas: - Writing and editing skills. - Strategic thinking and creativity. - Leadership and teamwork skills. - Knowledge of B2B marketing and the insurance industry. - Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Provide examples of your writing and content creation work, demonstrating your ability to craft engaging and compelling content. 3. Research SAPIENS and the insurance industry to showcase your understanding of the company and its market. - ATS Keywords: Content creation, social media management, B2B marketing, SEO optimization, project management, collaboration, creative thinking, leadership, branding, messaging strategies, writing skills, editing skills, organizational skills, strategic mindset, knowledge management. - ASSUMPTION: The application process for this role may involve assessments and exercises to evaluate your writing and strategic thinking skills. 🛠️ Tools & Technologies - Tools/Technologies: - Content management systems (CMS) such as WordPress or Adobe Experience Manager. - Marketing automation platforms like Marketo or HubSpot. - Social media management tools such as Hootsuite or Buffer. - SEO tools such as SEMrush or Ahrefs. - Collaboration tools such as Microsoft Office or Google Workspace. - ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided. 👔 Cultural Fit Considerations - Company Values: - Innovation: Embracing change and continuous improvement. - Collaboration: Working together to achieve common goals. - Customer-centric: Focusing on customer needs and satisfaction. - Integrity: Acting with honesty and transparency. - Work Style: - Dynamic and fast-paced environment. - Collaborative and team-oriented culture. - Data-driven decision-making. - Results-focused and accountable. - Self-Assessment Questions: - How do you align with SAPIENS' company values, and how have you demonstrated these values in your previous roles? - How comfortable are you working in a fast-paced, collaborative environment, and how have you adapted to changes in the past? - How do you approach data-driven decision-making, and can you provide an example of a time when you used data to inform your content strategy? - ASSUMPTION: Successful candidates will demonstrate a strong fit with SAPIENS' company values and work style, with a proven track record of success in similar roles. ⚠️ Potential Challenges - Challenges specific to this role: - Managing multiple projects simultaneously, requiring strong organizational skills and time management. - Balancing the need for creativity with the constraints of brand guidelines and messaging frameworks. - Challenges specific to this company/industry: - Keeping up with the fast-paced nature of the tech industry and evolving customer needs. - Collaborating effectively with cross-functional teams, including design, marketing, sales, and product marketing. - Challenges specific to this work arrangement: - Balancing on-site and remote work, requiring strong communication and time management skills. - Challenges specific to this location: - Adapting to the local culture and work environment in Holon, Israel. - ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in a dynamic and innovative work environment. 📈 Similar Roles Comparison - How this role differs from related positions: - This role focuses on content creation and management, while related roles may focus on social media management, SEO, or marketing strategy. - This role requires a strong understanding of B2B marketing and the insurance industry, while related roles may focus on consumer-facing industries or specific marketing channels. - Industry-specific context: - The insurance industry is highly regulated and competitive, requiring a deep understanding of industry trends and customer needs. - The Insurtech industry is rapidly evolving, with new technologies and competitors emerging regularly. - Career path comparison: - This role is a senior management position, offering opportunities for professional growth and development within a global company. - Related roles may offer similar career paths, with opportunities to specialize in specific marketing channels or industries. - ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and innovative work environment. 📝 Sample Projects - Project example 1 (specific to this role): Developing a comprehensive content strategy for a new product launch, including social media posts, blog articles, and website updates. - Project example 2 (specific to this industry): Conducting market research to identify emerging trends and customer needs in the insurance industry, and developing content that addresses these trends. - Project example 3 (specific to reported responsibilities): Collaborating with the design team to create visually appealing marketing materials that effectively communicate the company's messaging. - ASSUMPTION: These project examples demonstrate the types of tasks and responsibilities that the Content Manager may be expected to perform in this role. ❓ Key Questions to Ask During Interview - Question 1 (specific to role responsibilities): Can you describe the content creation process for our website and social media channels, and how it aligns with our broader marketing initiatives? - Question 2 (specific to team structure): How does the content team collaborate with other departments, such as design, marketing, sales, and product marketing, to ensure consistent messaging and branding? - Question 3 (specific to company culture): How does SAPIENS foster innovation and creativity within its content team, and what opportunities are there for professional growth and development? - Question 4 (specific to growth opportunities): What are the potential career paths for a Content Manager at SAPIENS, and how can I position myself for success in this role and beyond? - Question 5 (specific to work environment): How does SAPIENS support work-life balance for its employees, and what resources are available to help me succeed in this role? - ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company and its culture. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link. 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare examples of your writing and content creation work to showcase your abilities. 4. Follow up with the hiring manager one week after submitting your application to express your interest in the role. 5. Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.