📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: Freshworks
🔹 Location: Bengaluru, Karnataka, India
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-27
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing strategic, full-funnel content to drive pipeline growth across various marketing channels
- Collaborating with cross-functional teams to ensure messaging aligns with campaign goals and resonates with target audiences
- Leading content development for integrated campaigns, events, and digital marketing efforts
- Crafting high-impact content across a wide variety of formats, including long-form, short-form, email, and presentation decks
ASSUMPTION: This role requires a strong understanding of B2B marketing principles, buyer journeys, and campaign planning. The ideal candidate will have experience working with diverse teams and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Lead the development of strategic, full-funnel content that fuels pipeline growth across global campaigns, lifecycle programs, digital ads, and field events
✅ Collaborate with cross-functional teams to ensure messaging aligns with campaign goals, target personas, and sales enablement plays
✅ Own the end-to-end content creation for key virtual and in-person events, including abstracts, speaker decks, landing pages, booth messaging, and post-event nurture sequences
✅ Write engaging, conversion-optimized copy for email marketing campaigns, LinkedIn ads, and conversational ad formats
✅ Partner with digital and lifecycle marketing teams to ensure messaging alignment and a seamless user journey across paid and owned channels
ASSUMPTION: The role requires a balance of strategic thinking and tactical execution, with a strong focus on driving measurable business impact through compelling content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: 10-12 years of experience in B2B content marketing, preferably within a fast-paced SaaS or technology company
Required Skills:
- Proven ability to craft high-impact content across a wide variety of formats
- Demonstrable experience partnering directly with campaign, digital, and field marketing teams to drive measurable business impact
- Ability to expertly manage multiple projects and competing priorities simultaneously without sacrificing quality
- Strong portfolio showcasing writing skills and strategic thinking across different channels and content types
Preferred Skills:
- Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Pardot)
- Knowledge of on-page SEO best practices for content creation
- Familiarity with project management tools and workflows
ASSUMPTION: The ideal candidate will have a proven track record in B2B content marketing, with a strong portfolio showcasing their writing skills and strategic thinking. Experience working with cross-functional teams and managing multiple projects is essential for success in this role.
💰 Compensation & Benefits
Salary Range: INR 25,00,000 - 35,00,000 per annum (Based on industry standards for a senior content strategist role in Bengaluru)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Employee stock purchase plan
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior content strategist role in Bengaluru. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2010
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
- Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency
- Freshworks is committed to providing equal opportunity for all and believes that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of its employees, communities, and the business
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks
ASSUMPTION: Freshworks is a well-established company in the software development industry, with a strong focus on providing exceptional customer and employee experiences through its AI-powered service software.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Director of Demand Generation
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to lead and mentor junior content team members
- Opportunities to work on high-impact campaigns and events
- Chance to grow within the demand generation team or explore other marketing roles within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to lead and mentor junior team members, work on high-impact campaigns, and grow within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bengaluru, Karnataka, India
Geographic Context:
- Bengaluru is the capital city of the Indian state of Karnataka and is known for its vibrant tech industry
- The city offers a mix of traditional and modern culture, with a wide range of dining, entertainment, and recreational options
- Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: Bengaluru offers a dynamic work environment with a thriving tech industry and a mix of traditional and modern culture. The city's tropical savanna climate provides warm and humid weather year-round.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the demand generation team
- Final interview with the director of demand generation
Key Assessment Areas:
- Writing and content creation skills
- Strategic thinking and campaign planning
- Collaboration and communication skills
- Cultural fit and alignment with Freshworks' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Include a portfolio or samples of your work that demonstrate your writing skills and strategic thinking
- Prepare for behavioral interview questions that focus on your experience with campaign planning, content creation, and collaboration
ATS Keywords: Content Strategy, Campaign Strategy, B2B Marketing, Conversion Copywriting, Long-Form Content, Editing, SEO Principles, Project Management, Stakeholder Management, Performance Analysis, Persona-Based Messaging, Storytelling, Digital Marketing, Email Marketing, Collaboration, Technical Acumen
ASSUMPTION: The interview process for this role is designed to assess the candidate's writing and content creation skills, strategic thinking, collaboration, and cultural fit. Applicants should be prepared to provide examples of their work and discuss their experience with campaign planning and content creation.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Marketo, HubSpot, Pardot)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello, Jira)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
ASSUMPTION: The ideal candidate will have experience working with marketing automation and CRM platforms, content management systems, project management tools, and SEO tools. Familiarity with these tools will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Transparent
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a data-driven approach to content creation and optimization?
- Are you committed to continuous learning and improvement?
ASSUMPTION: Freshworks values a customer-centric, innovative, collaborative, accountable, and transparent work environment. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple projects and competing priorities simultaneously
- Balancing strategic thinking with tactical execution
- Working in a fast-paced, dynamic work environment
- Adapting to changes in campaign goals, target personas, and sales enablement plays
ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously, balancing strategic thinking with tactical execution, working in a fast-paced environment, and adapting to changes in campaign goals and target personas. Candidates should be prepared to address these challenges proactively and effectively.
📈 Similar Roles Comparison
- This role differs from other content marketing roles in its focus on full-funnel campaign strategy and execution, as well as its requirement for strong collaboration and communication skills
- B2B marketing experience is essential for success in this role, as it requires a deep understanding of buyer journeys, campaign planning, and lead generation principles
- This role offers significant growth opportunities for the right candidate, with the potential to lead and mentor junior team members, work on high-impact campaigns, and grow within the organization
ASSUMPTION: This role is unique in its focus on full-funnel campaign strategy and execution, requiring strong collaboration and communication skills. Candidates should have relevant B2B marketing experience and be prepared to grow and develop within the organization.
📝 Sample Projects
- Developing a comprehensive content strategy for a global campaign, including long-form assets, short-form copy, email marketing, and digital ads
- Creating a series of blog posts and whitepapers that establish the company as a thought leader in its industry
- Writing and designing a keynote deck for a major industry conference, showcasing the company's products and services and highlighting customer success stories
ASSUMPTION: These sample projects demonstrate the range of content creation and strategic thinking required for success in this role. Candidates should be prepared to provide examples of their own work that showcase their writing skills and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign planning process and how content fits into that process?
- How does the demand generation team collaborate with other marketing teams, such as product marketing, field marketing, and digital marketing?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does Freshworks support the professional development and growth of its employees?
- What are the biggest challenges facing the demand generation team in the next 6-12 months, and how can this role help address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's priorities. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Include a portfolio or samples of your work that demonstrate your writing skills and strategic thinking
- Prepare for behavioral interview questions that focus on your experience with campaign planning, content creation, and collaboration
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
