Content Manager (all gender)

📌 Core Information

🔹 Job Title: Content Manager (all gender)

🔹 Company: TUI

🔹 Location: Hamburg, Germany

🔹 Job Type: Hybrid (3 office days per week)

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-06-03

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing, planning, and implementing audience-oriented content for TUI's cruise brands (Mein Schiff and Hapag-Lloyd Cruises)
• Managing content production, including coordination with internal and external service providers
• Optimizing organic content across various platforms to strengthen brand presence and drive growth
• Creating and maintaining editorial plans for both brands
• Conducting competitive analysis and trend tracking to continuously improve content strategies

ASSUMPTION: This role requires a strong focus on video content, with additional responsibilities for photo and text content. The ideal candidate will have a proven track record in content production and management, with a particular emphasis on video.

📋 Key Responsibilities

✅ Developing, planning, and implementing zielgruppenorientiert, organischer Content (focusing on video, but also including photo and text) for the Mein Schiff and Hapag-Lloyd Cruises brands

✅ Managing content production, including organization, execution, and finalization of own content productions on board the fleet, as well as steering internal and external service providers like agencies and content creators (video, photo)

✅ Coordinating and optimizing organic content for various platforms, including social media, YouTube, website, Mein Schiff Magazin, newsletters, and more

✅ Creating and maintaining editorial plans for both brands

✅ Conducting competitive analysis and trend tracking to continuously improve content strategies along the customer journey

ASSUMPTION: This role may require occasional travel to cover events or productions on board the ships.

🎯 Required Qualifications

Education: Completed degree in communication, media, marketing, or a comparable qualification

Experience: At least two years of professional experience in content production and management, with a focus on video (redaktion, Unternehmen, Agentur)

Required Skills:

• Excellent storytelling skills and very good language skills
• Strong organizational skills and the ability to work independently
• Teamwork skills and the ability to collaborate effectively with internal and external stakeholders
• Affinity for travel, cruises, and events
• Very good English language skills (written and spoken)

Preferred Skills:

• Experience in social media and digital marketing
• Familiarity with content management systems (CMS)
• Knowledge of SEO and content analytics

ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the target audience and location.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-senior level marketing roles in Germany)

Benefits:

• Flexible working hours with two mobile office days per week
• Market-competitive compensation with success participation
• 30 vacation days
• Attractive discounts on cruises with TUI's fleets and other tourism offers
• Public transport ticket subsidy and restaurant pass subsidy
• Modern workplace in central location with only one "seemeile" from the main train station
• Contemporary leadership culture guided by the values "value appreciation, trust, and sustainability"
• Regular feedback and development discussions
• Employee assistance partner "voiio"
• Comprehensive social and health benefits, including company fitness cooperation, internal yoga classes, massage, company pension scheme, and more

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Germany. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: TUI is a leading global travel and leisure experience company that makes holiday dreams come true for people around the world. They operate in the hospitality industry, offering a wide range of travel services, including cruises, hotels, airlines, and online platforms.

Company Size: TUI has over 60,000 colleagues around the world and is one of the world's leading tourism groups, counting over 1,200 travel agencies and online portals, five airlines with around 130 aircraft, over 400 hotels, 16 cruise liners, and digital platforms for tours and activities.

Founded: TUI was founded in 1968 and is headquartered in Hannover, Germany, with additional offices in various countries worldwide.

Company Description:

• TUI believes in the power of travel to broaden horizons for both customers and employees
• The company is committed to creating moments that enrich the lives of its customers and offers a wide range of travel experiences
• TUI is dedicated to the good that tourism can bring and cares deeply about its environmental impact, with the TUI Care Foundation having projects in over 30 countries worldwide

Company Specialties:

• TUI Cruises
• TUI.com
• Hapag Lloyd Cruises
• TUI Care Foundation
• Travel.me
• GoTUI.com
• TUI BLUE
• ROBINSON Club
• TUI MAGIC LIFE
• TUI Cars
• TUI SENSATORI
• TUI Foundation
• TUI policyLOUNGE
• TUI Musement
• Hotels & Resort
• Airlines
• Cruises

Company Website: http://www.tuigroup.com

ASSUMPTION: TUI's diverse range of travel services and global presence offer numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: The Content Manager will report directly to the Head of Content or a similar role within the marketing department.

Work Arrangement: This role follows a hybrid work arrangement, with three office days per week and two mobile office days.

Growth Opportunities:

• Progression to a senior or management role within the content or marketing department
• Expansion of responsibilities to include additional brands or regions
• Transition to a role within one of TUI's other business segments, such as airlines, hotels, or online platforms

ASSUMPTION: TUI's global presence and diverse range of travel services offer numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, central office location with only one "seemeile" from the main train station

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and is known for its vibrant cultural scene, historic architecture, and proximity to the North Sea
• The city is well-connected by public transportation, with the office located in a central and easily accessible area
• Hamburg is home to a diverse range of industries, including media, logistics, and technology, providing ample opportunities for networking and professional growth

Work Schedule: Full-time (40 hours per week) with flexible working hours and two mobile office days per week

ASSUMPTION: The hybrid work arrangement and central office location offer a good work-life balance and convenient commuting options for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with additional stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Content creation and management skills
• Storytelling abilities and language proficiency
• Organizational skills and ability to work independently
• Teamwork and collaboration skills
• Affinity for travel, cruises, and events
• English language proficiency

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your content creation and management experience, with a focus on video content
• Demonstrate your understanding of TUI's brands and the cruise industry
• Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, the team structure, and company culture

ATS Keywords: Content creation, content management, video production, social media, digital marketing, storytelling, organizational skills, teamwork, independent work, trend analysis, customer journey, communication, travel affinity, English proficiency

ASSUMPTION: TUI's application process is designed to assess the candidate's fit for the role and the company's culture, with a focus on relevant skills and experiences.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Social media platforms (e.g., Facebook, Instagram, YouTube)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on TUI's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Value appreciation
• Trust
• Sustainability

Work Style:

• Collaborative and team-oriented
• Flexible and adaptable
• Results-driven and proactive
• Customer-focused and committed to excellence

Self-Assessment Questions:

• Do you align with TUI's values of value appreciation, trust, and sustainability?
• Are you comfortable working in a hybrid work environment with a focus on collaboration and teamwork?
• Do you have a proactive and results-driven approach to your work?
• Are you committed to delivering exceptional customer experiences?

ASSUMPTION: TUI's company culture is characterized by a strong focus on collaboration, customer-centricity, and sustainability, with a commitment to creating moments that enrich the lives of both customers and employees.

⚠️ Potential Challenges

• Managing multiple brands with distinct target audiences and content strategies
• Keeping up with industry trends and competitive analysis in a fast-paced and evolving market
• Balancing the demands of multiple communication channels and platforms
• Occasional travel requirements to cover events or productions on board the ships
• Working in a hybrid environment with a focus on collaboration and teamwork

ASSUMPTION: The Content Manager will need to be adaptable, organized, and able to prioritize effectively to overcome these challenges.

📈 Similar Roles Comparison

• Content Manager (all gender) - TUI Cruises GmbH
• Responsible for content creation and management for both Mein Schiff and Hapag-Lloyd Cruises brands
• Focus on video content, with additional responsibilities for photo and text content
• Hybrid work arrangement with three office days per week
• Based in Hamburg, Germany
• Content Manager - [Competitor Cruise Line]
• Responsible for content creation and management for a single cruise brand
• Focus on video content, with additional responsibilities for photo and text content
• On-site work arrangement with a focus on collaboration and teamwork
• Based in [Competitor Cruise Line's headquarters]
• Content Manager - [Travel Agency or Tour Operator]
• Responsible for content creation and management for a variety of travel products and services
• Focus on digital content, with additional responsibilities for print and other marketing materials
• Hybrid or remote work arrangement with a focus on independent work and self-motivation
• Based in [Travel Agency or Tour Operator's headquarters]

ASSUMPTION: The Content Manager role at TUI Cruises GmbH offers a unique opportunity to work with two distinct cruise brands and to leverage a hybrid work arrangement to balance collaboration and independent work.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new cruise itinerary, including video content, graphics, and copy
• Creating a series of blog posts or articles to highlight the unique features and benefits of Hapag-Lloyd Cruises' luxury and expedition offerings
• Managing the production of a promotional video for Mein Schiff's onboard entertainment offerings, including scripting, casting, and post-production

ASSUMPTION: The specific projects assigned to the Content Manager may vary depending on the brands' current marketing priorities and industry trends.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the content department?
• How does this role fit into the broader marketing strategy for both Mein Schiff and Hapag-Lloyd Cruises brands?
• What are the most significant challenges facing the cruise industry, and how does TUI Cruises approach these issues?
• How does TUI Cruises support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of content campaigns, and how are these tracked and analyzed?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on content creation and management, storytelling, and video production
• Prepare for the interview by researching TUI's brands, the cruise industry, and the company's values and culture
• Consider the company's hybrid work arrangement and how it aligns with your preferences and work style
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.