Content Manager

📌 Core Information

🔹 Job Title: Content Manager

🔹 Company: Hire Digital

🔹 Location: Remote (New Delhi, India)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of content for B2B brands
• Cross-functional collaboration with marketing, design, and leadership teams
• Content creation and management across SEO, LinkedIn, and owned channels
• Performance tracking and iteration based on insights

ASSUMPTION: This role requires a balance of strategic thinking, project management, and content creation skills. The ideal candidate will have experience in B2B content strategy and be comfortable working remotely with global teams.

📋 Key Responsibilities

✅ Build and manage editorial calendars aligning with business and marketing objectives

✅ Conduct SEO keyword research and apply SEO best practices to content

✅ Write strategic content briefs and collaborate with writers and designers

✅ Audit and repurpose existing content to increase visibility and lead generation

✅ Track content performance and iterate based on insights

✅ Work closely with leadership and product teams to ensure clear, customer-focused messaging

ASSUMPTION: This role involves a mix of strategic planning, content creation, and project management. The ideal candidate will be comfortable wearing multiple hats and working independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 5-10 years of experience in B2B content strategy or management, preferably in tech, SaaS, or sustainability sectors

Required Skills:

• Proven experience in content management and strategy
• Strong SEO knowledge and keyword research skills
• Experience managing founder/brand LinkedIn strategies
• Able to manage multiple content types and projects
• Excellent communication, collaboration, and stakeholder management skills

Preferred Skills:

• Experience with content management systems (CMS) and marketing automation tools
• Familiarity with Google Analytics and LinkedIn Analytics
• Background in project management or agile methodologies

ASSUMPTION: Given the remote nature of this role, strong communication and self-management skills are crucial. Experience with remote team collaboration tools is a plus.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (based on experience and performance)

Benefits:

• Flexible work hours
• Opportunities for professional growth and development
• Competitive compensation and benefits package

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. Final compensation will be determined based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Hire Digital is a global digital marketing agency specializing in performance-driven campaigns for B2B brands

Company Size: Medium (101-500 employees)

Founded: 2014

Company Description:

• Hire Digital offers a range of services, including SEO, PPC, social media marketing, and content marketing
• The company works with clients across various industries, with a focus on tech, SaaS, and sustainability sectors
• Hire Digital is known for its data-driven approach and commitment to delivering measurable results

Company Specialties:

• SEO and PPC management
• Social media marketing
• Content marketing and strategy
• Web design and development

Company Website: http://hiredigital.com

ASSUMPTION: Hire Digital's focus on data-driven marketing and commitment to client results make it an attractive choice for candidates seeking a dynamic, performance-focused work environment.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience

Reporting Structure: This role reports directly to the Head of Content

Work Arrangement: Fully remote, with the option to work from Hire Digital's New Delhi office

Growth Opportunities:

• Potential to lead a team of content specialists in the future
• Opportunities for professional development and skill-building
• Career progression within Hire Digital's content marketing department

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams and advance their career within the content marketing field.

🌍 Location & Work Environment

Office Type: Remote-first, with physical offices in New Delhi and other global locations

Office Location(s): New Delhi, India

Geographic Context:

• New Delhi is a major commercial hub and the capital of India
• The city offers a mix of traditional and modern amenities, with a vibrant cultural scene
• New Delhi is well-connected by air, rail, and road, making it an ideal location for remote work

Work Schedule: Flexible, with core hours between 10:00 AM and 6:00 PM IST

ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while the geographic context of New Delhi provides access to a wide range of cultural and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Content assessment or test project
• Final interview with the Head of Content

Key Assessment Areas:

• Content strategy and planning skills
• SEO knowledge and application
• Communication and collaboration abilities
• Project management and organizational skills

Application Tips:

• Highlight your experience with B2B content strategy and SEO in your resume
• Tailor your cover letter to demonstrate your understanding of Hire Digital's services and clients
• Prepare a content plan or strategy for a hypothetical B2B brand to showcase your skills

ATS Keywords: Content strategy, B2B, SEO, editorial calendar, content management, project management, stakeholder communication, LinkedIn, performance tracking

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, content creation skills, and ability to work effectively within a remote team.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or HubSpot
• SEO tools like SEMrush, Ahrefs, or Moz
• Project management tools like Asana, Trello, or Jira
• Communication and collaboration tools such as Slack, Google Workspace, or Microsoft Teams

ASSUMPTION: The ideal candidate will have experience with a range of content management, SEO, and project management tools, as well as proficiency in using remote collaboration platforms.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Transparency and open communication
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Results-oriented and performance-focused
• Adaptable and responsive to client needs
• Comfortable working in a remote, global team environment

Self-Assessment Questions:

• Do you have experience developing and executing content strategies for B2B brands?
• Are you comfortable working remotely and collaborating with global teams?
• Do you have a strong understanding of SEO best practices and how to apply them to content?

ASSUMPTION: Hire Digital values candidates who are data-driven, collaborative, and results-oriented. The ideal candidate will be comfortable working remotely and have a strong understanding of SEO and content strategy.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to the unique needs and preferences of diverse B2B clients
• Staying up-to-date with the latest trends and best practices in content marketing and SEO
• Balancing strategic planning with day-to-day content creation and management tasks

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills. The ideal candidate will be comfortable working independently and managing multiple priorities.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position requires a strong focus on SEO and strategic planning
• Hire Digital's focus on performance-driven marketing sets it apart from other agencies, with a greater emphasis on data and results
• This role offers significant growth potential, with opportunities to lead teams and advance one's career within the content marketing field

ASSUMPTION: This role is unique in its focus on strategic planning, SEO, and performance-driven marketing. Candidates should consider their fit with Hire Digital's data-driven approach and commitment to client results.

📝 Sample Projects

• Developing an editorial calendar for a B2B tech brand, incorporating SEO keywords and audience insights
• Conducting a content audit for a SaaS company and repurposing existing content to improve visibility and lead generation
• Creating a content strategy for a sustainability-focused organization, aligning with its brand values and business objectives

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Content Manager role, with a focus on SEO, audience insights, and performance-driven content marketing.

❓ Key Questions to Ask During Interview

• How does Hire Digital approach content marketing for B2B brands, and how does this role fit into that strategy?
• What are the most challenging aspects of working with diverse B2B clients, and how does the Content Manager role address those challenges?
• How does Hire Digital support the professional growth and development of its content marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of content marketing campaigns at Hire Digital?
• How does the Content Manager role collaborate with other departments, such as design and SEO, to deliver integrated marketing solutions?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Hire Digital's approach to content marketing, as well as their ability to work effectively within a remote, cross-functional team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B content strategy and SEO experience
• Prepare a content plan or strategy for a hypothetical B2B brand to showcase your skills
• Follow up with Hire Digital's HR team one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.