Content Manager BR

📌 Core Information

🔹 Job Title: Content Manager BR

🔹 Company: Tractian

🔹 Location: São Paulo, SP

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving regional content strategy and managing editorial calendar
• Creating high-impact content supporting inbound acquisition, ABM campaigns, and customer education
• Collaborating cross-functionally with Product Marketing, Growth, and Sales
• Localizing and adapting content for cultural and technical relevance

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on performance and optimization.

📋 Key Responsibilities

✅ Own and manage the content calendar for Brazil across multiple channels

✅ Develop and maintain a pipeline of high-performing content assets supporting the full funnel

✅ Lead localization and adaptation of content from US and MX teams

✅ Collaborate with Product Marketing and Sales to produce BOFU assets

✅ Support ABM and demand generation initiatives with tailored content

✅ Track and analyze content performance metrics to inform future production and optimization

✅ Coordinate with internal stakeholders and external partners to scale output without losing quality

✅ Partner with the SEO team to ensure all content supports the growth strategy and aligns with keyword opportunities

ASSUMPTION: This role involves a mix of strategic planning, content creation, and performance analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field (or equivalent experience)

Experience: 5+ years of experience managing B2B content, ideally in SaaS or industrial technology

Required Skills:

• Proven ability to lead editorial planning and coordinate content workflows
• Strong writing and editing skills, especially in simplifying technical topics
• Experience with SEO tools (e.g., Semrush, Ahrefs) and CMS platforms
• Data-driven mindset, with experience measuring content impact on traffic, leads, and pipeline
• Highly autonomous, organized, and deadline-driven
• Advanced English

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Fluency in Portuguese

ASSUMPTION: Candidates should have a strong background in B2B content management and a proven track record of driving content performance.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Content Manager role in São Paulo, the estimated salary range is R$ 8,000 - R$ 15,000 per month. This range takes into account the candidate's experience level and the company's size.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Flexible work hours
• Remote work options

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2019

Company Description:

• Tractian is a leading provider of machine intelligence and industrial monitoring systems
• Develops simplified hardware and software solutions for industrial maintenance technicians and decision-makers
• Mission is to improve the lives of frontline industrial maintenance professionals (#BlueCaps)

Company Specialties:

• Assisted Maintenance (Manutenção Assistida)
• Predictive Maintenance
• Industrial Internet of Things (IIoT)
• Artificial Intelligence (AI) and Machine Learning (ML)

Company Website: tractian.com

ASSUMPTION: Tractian is a growing tech company focused on improving industrial maintenance through innovative software solutions.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: On-site, with flexible hours and remote work options available

Growth Opportunities:

• Potential career progression into a senior or management role within the Marketing department
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to gain experience in a fast-growing tech company and make a significant impact on its success

ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): São Paulo, SP

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and numerous entertainment options
• The office is located in the Indianópolis neighborhood, close to public transportation and amenities
• The city offers a diverse range of dining, shopping, and recreational opportunities

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The work environment is dynamic, collaborative, and focused on driving results through innovative content strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Marketing Director
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Content strategy and planning
• Writing and editing skills
• SEO knowledge and experience
• Data analysis and performance optimization
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your content management experience and achievements
• Demonstrate your understanding of the Brazilian market and cultural nuances
• Showcase your ability to work autonomously and manage multiple projects simultaneously

ATS Keywords: Content Management, B2B Marketing, SEO, Editorial Planning, Technical Writing, Data Analysis, Collaboration, Content Strategy, Performance Optimization, Localization, Demand Generation, Inbound Marketing, Customer Education, CMS Platforms, Lead Generation, Autonomy

ASSUMPTION: The application process is designed to assess the candidate's content management skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• CMS platforms (e.g., WordPress, HubSpot)
• SEO tools (e.g., Semrush, Ahrefs)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or adapted to as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Autonomous and self-motivated

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working autonomously and managing multiple projects simultaneously?
• Do you have a strong customer focus and a data-driven mindset?
• Are you a collaborative team player who enjoys working with cross-functional teams?

ASSUMPTION: Tractian values candidates who are innovative, customer-focused, and results-driven, with a strong work ethic and a collaborative mindset.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with cross-functional teams and stakeholders
• Balancing strategic thinking and hands-on execution
• Keeping up with industry trends and best practices in content management

ASSUMPTION: This role presents challenges that require strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Content Manager vs. Content Strategist: The Content Manager role is more focused on day-to-day content creation and management, while the Content Strategist role is more focused on high-level strategy and planning
• Content Manager vs. Marketing Manager: The Content Manager role is specifically focused on content creation and management, while the Marketing Manager role oversees all marketing efforts, including content, campaigns, and budget
• Career progression: A Content Manager role can lead to senior or management positions within the Marketing department, such as Senior Content Manager, Marketing Manager, or Director of Marketing

ASSUMPTION: This role is similar to other Content Manager positions in the industry, with a focus on content creation, management, and optimization.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch
• Managing the localization and adaptation of content from the US and MX teams for the Brazilian market
• Creating and optimizing content for ABM campaigns targeting high-value accounts
• Analyzing content performance data to inform future production and optimization strategies

ASSUMPTION: These sample projects are representative of the types of tasks and initiatives a Content Manager might work on at Tractian.

❓ Key Questions to Ask During Interview

• Can you describe the company's content strategy and how this role fits into it?
• How does the Marketing department collaborate with other teams, such as Product and Sales?
• What are the biggest challenges facing the content team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your content management experience and achievements
• Demonstrate your understanding of the Brazilian market and cultural nuances
• Showcase your ability to work autonomously and manage multiple projects simultaneously
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.