Content Manager (Copywriter)

📌 Core Information

🔹 Job Title: Content Manager (Copywriter)

🔹 Company: Payhawk

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: On-site

🔹 Category: ✍️ Copywriting & Content Writing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing engaging Spanish content for lead generation.
• Supporting regional marketing and business communication needs.
• Localizing content across multiple digital platforms from English to Spanish.
• Enhancing organic traffic and optimizing conversion rates for Spanish-language pages.

ASSUMPTION: Given the hybrid work arrangement and the need to understand local markets, significant time in the Barcelona office may be required to effectively collaborate with the regional marketing team and stay tuned to Spanish market trends.

📋 Key Responsibilities

✅ Research and write original Spanish content for various formats.

✅ Localize content from English to Spanish for different digital and print materials.

✅ Optimize Spanish-language websites and landing pages.

✅ Improve organic traffic and suggest SEO enhancements.

✅ Manage regional social media channels and Spanish content campaigns.

✅ Stay informed about relevant Spanish news and trends.

✅ Serve as a PR and content reference for regional topics.

✅ Analyze content performance metrics.

✅ Enhance existing Spanish copy across business areas.

✅ Occasionally create Spanish UI/UX copy.

✅ Suggest content sharing or partnership opportunities.

ASSUMPTION: The candidate is likely expected to work closely with product, tech, and sales teams for cross-departmental content initiatives, especially for localization and performance analysis tasks.

🎯 Required Qualifications

Education: Not specified; likely a degree in Marketing, Communications, or related fields preferred.

Experience: 3+ years in content management and excellent copywriting skills.

Required Skills:

• Native Spanish speaker with business-level English.
• Proficient in creating engaging B2B content.
• Strong project management capabilities.

Preferred Skills:

• Experience with CMS tools like WordPress or Drupal.
• Familiarity with tools such as Google Analytics, Asana, or Jira.

ASSUMPTION: Management and leadership skills may be inferred as advantageous for the role given the need to guide and oversee content strategies effectively.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive compensation package mentioned.

Benefits:

• 30 days of paid holiday leave.
• Comprehensive healthcare package.
• Fitness membership via ClassPass.
• Environment for flexible work hours and remote working opportunities.

Working Hours: 40 hours per week with flexible scheduling options.

ASSUMPTION: The competitive compensation likely aligns with industry standards within Spain's financial services sector for mid-level roles, considering the breadth of responsibilities outlined.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on FinTech innovations.

Company Size: 201-500 employees, indicating a dynamic, growth-focused environment.

Founded: Not specified.

Company Description:

• Offers integrated spend management solutions globally.
• Services a diverse clientele, from startups to multinational corporations.
• Committed to sustainability and improving environmental impact.

Company Specialties:

• FinTech innovation.
• Corporate expense management.
• SaaS platform efficiency.

Company Website: https://payhawk.com

ASSUMPTION: Founded in the UK, Payhawk's commitment to innovation and sustainability likely influences its dynamic work culture and client engagements.

📊 Role Analysis

Career Level: Mid-level position with room for professional growth and leadership development.

Reporting Structure: Reports to the Regional Marketing Manager.

Work Arrangement: Hybrid working model offers both office and remote work flexibility.

Growth Opportunities:

• Leading projects across various marketing and business scopes.
• Career advancement within the expanding FinTech sector.
• Opportunities to innovate and influence company-wide content strategies.

ASSUMPTION: The multi-location nature of the company suggests that international project exposure and cross-cultural team collaboration are potential growth areas.

🌍 Location & Work Environment

Office Type: Modern office environment in a bustling tech hub.

Office Location(s): Barcelona, with options for exchanges in other international offices.

Geographic Context:

• Located in a city known for its innovation and tech scene.
• Barcelona provides rich cultural and professional experiences.
• Access to networking within a vibrant FinTech community.

Work Schedule: Flexible hours with a standard 40-hour workweek.

ASSUMPTION: The onsite requirement in Barcelona aims to foster close-knit team interactions and capitalize on the local market understanding.

💼 Interview & Application Insights

Typical Process:

• Initial screening interview with HR.
• Technical interview focusing on content strategy and copywriting skills.
• Team interview with focus on collaborative skills and industry knowledge.

Key Assessment Areas:

• Proficiency in Spanish and English.
• Understanding of B2B marketing strategies.
• Ability to translate brand messages effectively.

Application Tips:

• Highlight multilingual writing experience.
• Showcase examples of previous content strategies and marketing results.
• Demonstrate understanding of the Spanish market trends.

ATS Keywords: Content Management, B2B Storytelling, Localization, Digital Marketing, SEO Optimization.

ASSUMPTION: The emphasis on bilingual capabilities and B2B experience suggests high expectations for the ability to bridge cultural and language divides in content delivery.

🛠️ Tools & Technologies

• WordPress or Drupal CMS platforms.
• Google Analytics for monitoring content performance.
• Project management tools like Asana or Jira.

ASSUMPTION: Familiarity with these tools is critical given the breadth of content responsibilities and the need for data-driven strategy adjustments.

👔 Cultural Fit Considerations

Company Values:

• Emphasis on diversity and inclusion.
• Encouragement of proactive feedback and open communication.
• Commitment to work-life balance and sustainable practices.

Work Style:

• Collaborative yet autonomous working environment.
• Employee empowerment through flexible work setups.
• Active engagement in creative problem-solving.

Self-Assessment Questions:

• Am I adaptable to a fast-paced, dynamic work setting?
• Can I balance creative content output with analytical performance reviews?
• Do I thrive in environments that value proactive communication and feedback?

ASSUMPTION: Cultural fit weighs heavily in hiring, aligned with the company's diverse international presence and collaborative ethos.

⚠️ Potential Challenges

• Navigating cultural and language nuances in content creation.
• Maintaining content consistency across diverse digital platforms.
• Balancing creativity with data-driven content strategies.
• Keeping up with rapidly changing market trends in FinTech.

ASSUMPTION: The diverse and fast-evolving nature of the FinTech industry presents both challenges and opportunities for innovative content management.

📈 Similar Roles Comparison

• High degree of localization and multilingual engagement compared to typical copywriting roles.
• Greater emphasis on data analytics in content performance monitoring.
• Enhanced opportunities for cross-functional team collaboration.

ASSUMPTION: Similar roles in larger corporations may offer less flexibility; however, this role is unique due to its bilingual and regional marketing focus.

📝 Sample Projects

• Developing a comprehensive Spanish-language lead generation campaign.
• Creating a series of localized customer success stories for the Spanish market.
• Executing a regional social media strategy aligned with global marketing goals.

ASSUMPTION: Projects are likely designed to combine diverse media, requiring an adaptable approach to storytelling and strategy.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for success in this role?
• How does Payhawk support professional development in content marketing?
• Can you describe a successful content campaign recently executed?
• What are the main challenges facing the Spanish market right now?
• How does the company integrate feedback from various departments in content creation?

ASSUMPTION: The company values proactive engagement and continuous improvement, making these questions relevant to understanding company priorities and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the official Payhawk career page.
• Prepare a portfolio showcasing relevant content management work.
• Ensure your resume highlights relevant B2B and bilingual content experience.
• Review Payhawk's recent content strategies and identify key insights.
• Practice articulating your content strategy and SEO successes in interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.