📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: Winst uit je woning
🔹 Location: Haarlem, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Renewables & Environment
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating and managing content for various campaigns and projects to activate residents towards energy-saving actions
- Developing content strategies in collaboration with project leaders and relationship managers for long-term municipal projects
- Writing clear, engaging, and accessible content at a B1 level
- Working with various stakeholders, including municipalities and service providers
ASSUMPTION: This role requires a strong balance between creativity and strategic thinking, with a focus on driving action and engagement from residents.
📋 Key Responsibilities
✅ Create and manage content (text, visuals, video) for websites, newsletters, and social media campaigns
✅ Optimize web content and campaigns based on SEO and data
✅ Set up and analyze email campaigns and reactivations
✅ Contribute to the development and execution of national and local campaigns
✅ Coordinate content production within long-term projects with municipalities
✅ Collaborate with internal stakeholders (marketing, project management) and external parties (municipalities, service providers)
ASSUMPTION: This role involves a mix of creative and strategic tasks, with a focus on driving engagement and action from residents.
🎯 Required Qualifications
Education: HBO/WO level, preferably in communication, journalism, or marketing
Experience: At least 6 years of relevant experience in content management, content creation, or a similar role
Required Skills:
- Excellent writing skills at a B1 level
- Experience with CMS systems, e-mail tools, SEO, and tools like Canva, Miro, and Google Analytics
- Strong planning and organizational skills within project structures
- Creativity, proactivity, analytical skills, and strong communication skills
Preferred Skills:
- Experience with maatschappelijke or overheidsprojecten
ASSUMPTION: Candidates should have a strong background in content creation and management, with a focus on driving engagement and action from residents.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Content Manager with 5-10 years of experience in the Netherlands, the estimated salary range is €55,000 - €70,000 per year.
Benefits:
- Market-conform salary
- 25 vacation days and 2 happiness days
- 8% vacation pay
- Pension scheme
- Travel expense reimbursement
- Home office allowance
- Lease a bike scheme
- Laptop and business eSIM
- Professional development opportunities
- Daily lunch
Working Hours: 40 hours per week, with the possibility of hybrid work
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Winst uit je woning operates in the renewable energy and environment sector, focusing on accelerating the energy transition by stimulating residents to save energy at home.
Company Size: With 51-200 employees, Winst uit je woning offers a mid-sized company environment with opportunities for growth and impact.
Founded: Winst uit je woning was founded in 2010 and has since grown to become one of the largest intermediaries for energy-saving initiatives in the Netherlands.
Company Description:
- Winst uit je woning works with partners, municipalities, advisors, and service providers to accelerate the energy transition
- The company offers various services, including collective purchasing agreements, value campaigns, and independent advice for homeowners
- Winst uit je woning takes on the administrative burden for residents, municipalities, and service providers, making the energy transition process more efficient and accessible
Company Specialties:
- Accelerating the energy transition
- Large-scale advice and purchasing agreements
- Energy-saving measures
- Sustainable energy measures
- Financing options
- Customized advice for becoming gas-free
- And sustainable renovation of existing housing stock
Company Website: http://www.winstuitjewoning.nl
ASSUMPTION: Winst uit je woning is a mission-driven company focused on driving the energy transition through innovative and efficient solutions.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a strong background in content creation and management, with a focus on driving engagement and action from residents.
Reporting Structure: The Content Manager will report directly to the project leaders and relationship managers, collaborating with various internal and external stakeholders.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of remote and on-site work.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Content Manager to take on more responsibilities or move into a leadership role
- The role offers the chance to work on various projects and campaigns, providing diverse learning experiences
- Winst uit je woning provides professional development opportunities through GoodHabitz
ASSUMPTION: The Content Manager role at Winst uit je woning offers opportunities for growth and development within the company and the broader energy transition sector.
🌍 Location & Work Environment
Office Type: Winst uit je woning's office is located in the heart of Haarlem, offering a modern and collaborative work environment.
Office Location(s): Prinsen Bolwerk 1, Haarlem, Noord-Holland, 2011 MA, NL
Geographic Context:
- Haarlem is a vibrant city in the province of Noord-Holland, with a rich history and a strong focus on sustainability and innovation
- The city offers a high quality of life, with easy access to public transportation, cultural attractions, and recreational activities
- Winst uit je woning's office is centrally located, with nearby amenities and a lively atmosphere
Work Schedule: The Content Manager will work a 40-hour week, with the possibility of hybrid work arrangements.
ASSUMPTION: Winst uit je woning's office provides a collaborative and engaging work environment, with easy access to amenities and a vibrant city center.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the project leaders and relationship managers
- Final decision and job offer
Key Assessment Areas:
- Writing skills and ability to create engaging content
- Project management and organizational skills
- Collaboration and communication skills
- Alignment with Winst uit je woning's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your content creation and management experience, focusing on driving engagement and action
- Demonstrate your understanding of Winst uit je woning's mission and the energy transition sector
ATS Keywords: Content creation, content management, energy transition, resident engagement, project management, stakeholder collaboration, SEO, CMS systems, e-mail tools, Canva, Miro, Google Analytics
ASSUMPTION: Winst uit je woning's application process is designed to assess candidates' skills and fit for the Content Manager role, with a focus on driving engagement and action from residents.
🛠️ Tools & Technologies
- CMS systems (e.g., WordPress, Drupal)
- E-mail tools (e.g., Mailchimp, Campaign Monitor)
- SEO tools (e.g., Google Search Console, SEMrush)
- Design tools (e.g., Canva, Miro)
- Analytics tools (e.g., Google Analytics)
ASSUMPTION: The Content Manager will use various tools and technologies to create, manage, and optimize content for various campaigns and projects.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Winst uit je woning encourages creativity and continuous improvement
- Collaboration: The company fosters a collaborative work environment, both internally and with external partners
- Sustainability: Winst uit je woning is committed to driving the energy transition and promoting sustainable practices
Work Style:
- Hybrid work arrangement, with a combination of remote and on-site work
- Project-based work, with a focus on driving engagement and action from residents
- Collaborative and dynamic work environment, with opportunities for growth and development
Self-Assessment Questions:
- Do you have a strong background in content creation and management, with a focus on driving engagement and action from residents?
- Are you comfortable working in a dynamic and collaborative environment, with a mix of remote and on-site work?
- Do you share Winst uit je woning's commitment to driving the energy transition and promoting sustainable practices?
ASSUMPTION: Winst uit je woning values innovation, collaboration, and sustainability, seeking candidates who align with these principles and thrive in a dynamic, project-based work environment.
⚠️ Potential Challenges
- The role requires a strong balance between creativity and strategic thinking, which can be challenging at times
- Working with various stakeholders, including municipalities and service providers, may present unique communication and collaboration challenges
- The hybrid work arrangement may require additional self-motivation and organization for some candidates
- The role may involve working on multiple projects simultaneously, requiring strong time management and prioritization skills
ASSUMPTION: The Content Manager role at Winst uit je woning presents unique challenges and opportunities for growth and development within the energy transition sector.
📈 Similar Roles Comparison
- Compared to other content management roles, this position places a stronger emphasis on driving engagement and action from residents
- The energy transition sector offers unique challenges and opportunities, with a strong focus on sustainability and innovation
- Career paths within Winst uit je woning may vary depending on the company's growth and expansion plans
ASSUMPTION: The Content Manager role at Winst uit je woning offers a unique blend of creativity, strategy, and stakeholder collaboration, with a focus on driving the energy transition.
📝 Sample Projects
- Developing a national campaign to promote energy-saving measures among homeowners
- Creating targeted content for municipal projects, tailored to specific resident groups and neighborhoods
- Optimizing web content and campaigns based on SEO and data to improve resident engagement and action
ASSUMPTION: The Content Manager will work on various projects and campaigns, requiring a diverse skill set and the ability to adapt to different audiences and contexts.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for content creation and management within the company?
- How does Winst uit je woning collaborate with municipalities and service providers to drive the energy transition?
- What opportunities are there for professional development and growth within the company?
- How does Winst uit je woning measure the success of its content and campaigns?
- What is the company's long-term vision for the energy transition, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving the energy transition.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your content creation and management experience, focusing on driving engagement and action
- Demonstrate your understanding of Winst uit je woning's mission and the energy transition sector
- Follow up with the hiring manager, Ruben, via email (ruben@winstuitjewoning.nl) one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
