Content Manager - Digital Consultancy

📌 Core Information

🔹 Job Title: Content Manager - Digital Consultancy

🔹 Company: Fulcrum

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time, Hybrid (2 days at home, 3 days in the office)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Driving profitable growth for clients through effective outreach and content strategies
• Collaborating with cross-functional teams to deliver exceptional results
• Managing client relationships and providing strategic counsel
• Adapting to a dynamic workload and learning new skills

ASSUMPTION: This role requires a versatile individual who can balance multiple projects, work collaboratively, and communicate effectively with clients and partners.

📋 Key Responsibilities

✅ Identify and evaluate websites for link building, initiate contact with website owners/journalists/bloggers, build relationships, and secure content placement

✅ Write, edit, and/or collaborate on content creation, ensuring it aligns with client objectives and SEO best practices

✅ Monitor industry platforms and journalist requests, provide expert sources (reactive PR), and manage quick turnaround requests

✅ Serve as the main point of contact for clients, provide campaign updates/results/insights, and manage client expectations

✅ Track and analyze campaign data, generate reports on key metrics, and use data to optimize outreach strategies

✅ Work closely with SEO, content, and communications/PR teams to achieve client goals

✅ Guide and support junior team members

ASSUMPTION: This role involves a mix of strategic thinking, hands-on tasks, and client management, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 2+ years of experience in SEO, digital PR, or content marketing (agency experience preferred)

Required Skills:

• Proficient in SEO tools and platforms (Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.)
• Excellent written and verbal communication skills
• Demonstrated ability to build and maintain strong client relationships
• Proactive and driven individual with a growth mindset

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello)
• Fluency in additional languages

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: AUD 75,000 - 95,000 per annum, based on experience and industry standards for a Content Manager role in Sydney

Benefits:

• Hybrid work: 2 days at home, 3 days in the office
• Monthly social events
• Career advancement opportunities
• Competitive salary package

Working Hours: Full-time, 40 hours per week, with flexible hours and the option to work from home two days a week

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Digital growth consultancy, specializing in driving profitable growth for ambitious businesses

Company Size: Medium (51-200 employees), offering a supportive and inclusive environment with flat structure and open communication

Founded: Not specified, but established enough to have a strong portfolio of Australian and North American clients

Company Description:

• Holistic approach, connecting all aspects of the digital landscape to ensure a cohesive customer experience
• Passionate strategists, digital experts, and creatives who thrive on helping brands scale and grow
• Focus on driving customer acquisition, engagement, and revenue growth

Company Specialties:

• Digital strategy
• SEO and content marketing
• Digital PR and communications
• Web design and development

Company Website: wearefulcrum.com

ASSUMPTION: Fulcrum is a well-established consultancy with a strong track record in driving growth for its clients.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and career advancement

Reporting Structure: Reports directly to the Head of Content or a similar role, with close collaboration with SEO, content, and communications/PR teams

Work Arrangement: Hybrid, with 2 days working from home and 3 days in the office

Growth Opportunities:

• Progression to a senior role within the content team
• Expansion into related fields, such as SEO or digital PR
• Potential to work on international client accounts

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Sydney's CBD

Office Location(s): 50 Martin Place, Sydney NSW 2000, Australia

Geographic Context:

• Sydney is a vibrant, multicultural city with a high cost of living
• Close proximity to public transportation, shopping, and dining options
• Collaborative and supportive work environment with a focus on employee well-being

Work Schedule: Standard business hours, with flexibility for remote work two days a week

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role, responsibilities, and career growth opportunities
• Skills assessment or case study presentation to evaluate problem-solving and communication skills
• Final interview with the team or a panel to ensure a strong fit with the team dynamics and company culture

Key Assessment Areas:

• Communication and interpersonal skills
• Client management and relationship-building abilities
• Strategic thinking and problem-solving skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your experience with SEO, content marketing, and digital PR
• Demonstrate your understanding of the company's approach to digital growth and how you can contribute to its success

ATS Keywords: SEO, digital PR, content marketing, client management, strategic thinking, data analysis, communication, team collaboration, project management, storytelling, agility, interpersonal skills, proactivity, ownership, growth mindset

ASSUMPTION: The application process is designed to assess the candidate's fit for the role, as well as their ability to thrive in the company's collaborative and supportive work environment.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, Google Analytics, Ahrefs, SEMrush
• Project management tools: Asana, Trello (preferred but not required)
• Content creation and design tools: Google Docs, Microsoft Office, Adobe Creative Suite (preferred but not required)

ASSUMPTION: Familiarity with industry-standard tools and platforms is expected, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for driving growth and results
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Adaptable and resilient in a fast-paced environment
• Strong communicator with excellent interpersonal skills
• Proactive and driven, with a high-achiever mentality

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable with a varied workload?
• Are you an effective communicator, able to build and maintain strong client relationships?
• Do you have a growth mindset and a strong desire for career advancement?

ASSUMPTION: Candidates who align with Fulcrum's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a varied workload and learning new skills quickly
• Balancing client expectations with internal team dynamics
• Working in a fast-paced environment with tight deadlines

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike specialized roles in SEO or digital PR, this role requires a broad skill set and the ability to manage multiple aspects of digital marketing
• Industry-specific context: Digital growth consultancies often work with a diverse portfolio of clients, requiring adaptability and a strong understanding of various industries
• Career path comparison: This role offers opportunities for growth into senior content management, SEO, digital PR, or related fields

ASSUMPTION: This role is well-suited to individuals with a versatile skill set and a desire to work in a dynamic, fast-paced environment.

📝 Sample Projects

• Developing a content strategy for a new e-commerce client, including keyword research, content creation, and outreach
• Managing a reactive digital PR campaign for a client facing a public relations crisis, including monitoring media outlets, engaging with journalists, and crafting responses
• Analyzing campaign data to identify trends, optimize outreach strategies, and improve client results

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the broader content team?
• What are the most challenging aspects of this role, and how has the team overcome them in the past?
• How does Fulcrum support the growth and development of its employees, particularly in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Fulcrum approach work-life balance, particularly for hybrid workers?

ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work in SEO, content marketing, and digital PR
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.