📌 Core Information
🔹 Job Title: Content Manager, Digitalization
🔹 Company: Eaton Corporation
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and goal setting for Digitalization-related content and thought leadership activities
- Creation of integrated, results-oriented marketing campaigns that drive brand awareness and preference
- Measurement and evaluation of content performance, with regular reporting to team members and leaders
- Identification of key audiences and establishment of targeted personas for Digitalization content
- Development of value-driven messaging and implementation of content marketing strategies
- Contribution to enterprise editorial calendar and development of an omni-channel integrated marketing communications strategy
- Identification and execution of thought leadership opportunities
- Definition of global processes for content management and driving regional adoption of global content storytelling
- Stewardship of Eaton's brand identity strategy and accurate representation of Eaton in written and verbal communications
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a matrix team environment.
📋 Key Responsibilities
✅ Lead the strategy, production, and measurement of enterprise marketing communications activities to build brand familiarity and drive thought leadership
✅ Collaborate with segment and business marketing teams to create high-quality content and align corporate messaging with business priorities
✅ Plan, produce, distribute, and optimize content in support of Eaton's brand positioning
✅ Engage with subject matter experts and thought leaders to create short, medium, and long-form marketing materials
✅ Contribute to the creation and execution of integrated marketing campaigns that drive brand awareness and preference
✅ Manage budgets and ensure projects are completed to schedule
✅ Establish and maintain strong working relationships with all levels of the company and external partners
ASSUMPTION: This role requires strong communication skills, both written and verbal, and the ability to handle a high volume of work ranging from detailed tasks to strategic planning.
🎯 Required Qualifications
Education: Bachelor’s degree (BS/BA) in Business, Marketing, Advertising, Communications, or a related field
Experience: At least 7 years of relevant marketing and communications experience, with a focus on digital marketing
Required Skills:
- Proven experience in content marketing, with a strong portfolio of successful campaigns
- Excellent project management skills, with the ability to manage multiple projects simultaneously
- Strong analytical skills, with experience using metrics dashboards to drive continuous improvement
- Excellent communication skills, both written and verbal, with the ability to adapt to different audiences
- Proven ability to work effectively in a matrix team environment
- Familiarity with marketing automation platforms (e.g., Eloqua) and web development platforms (e.g., AEM)
- Strong understanding of SEO principles and best practices
- Experience with content management systems and digital asset management
Preferred Skills:
- Experience working with a global brand and understanding of global brand guidelines
- Fluency in multiple languages
- Experience in the industrial or B2B sector
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in content marketing, project management, and analytics.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for similar roles in Budapest)
Benefits:
- Hybrid work model (2 days on-site)
- Annual bonus
- Cafeteria
- Private Medical Insurance
- Life Insurance
- Eye-glass refund
- AYCM partnership
- Internal reward system (E-Stars)
- Employee Wellbeing Support
- Family-friendly environment
- Talent Management and Career Development
- Dog-friendly office
- Dedicated spaces (family room, multi-prayer room, stretching room, chill room)
- Company Yoga Sessions
- Social Responsibility initiatives
- Employee Appreciation Day
Working Hours: 40 hours per week, with flexibility to work remotely 3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Budapest. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Eaton operates in the electrical, industrial, and aerospace industries, focusing on power management solutions, including electrical components, hydraulic and mechanical power management, and aerospace systems.
Company Size: Eaton is a large, global organization with over 100,000 employees worldwide and revenues of over $19 billion in 2021.
Founded: 1911, in Piqua, Ohio, USA
Company Description:
- Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere
- The company operates in over 175 countries and has a diverse workforce representing over 150 nationalities
- Eaton is committed to operating sustainably and helping its customers manage power today and in the future
Company Specialties:
- Power management solutions
- Electrical components
- Hydraulic and mechanical power management
- Aerospace systems
- Sustainability and energy transition
Company Website: www.eaton.com
ASSUMPTION: Eaton's global presence and diverse workforce offer unique opportunities for career growth and exposure to international markets.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into a management or leadership role
Reporting Structure: The Content Manager will report directly to the Senior Manager, Thought Leadership & Content Strategy, and collaborate closely with segment and business marketing teams
Work Arrangement: Hybrid (2 days on-site), with flexibility to work remotely 3 days per week
Growth Opportunities:
- Potential to take on additional responsibilities and advance to a management or leadership role
- Opportunities to work on high-impact projects and drive meaningful change within the organization
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with dedicated spaces for various activities (family room, multi-prayer room, stretching room, chill room)
Office Location(s): Budapest, Hungary
Geographic Context:
- Budapest is the capital and largest city of Hungary, with a population of over 1.7 million
- The city is known for its historical sites, vibrant culture, and high quality of life
- Budapest is a major economic hub in Central and Eastern Europe, with a strong focus on technology, finance, and creative industries
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break), with flexibility to work remotely 3 days per week
ASSUMPTION: Budapest offers a high quality of life, with a rich cultural scene, affordable cost of living, and a thriving job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the senior leadership team
- Background check and offer
Key Assessment Areas:
- Communication skills (written and verbal)
- Project management skills
- Analytical skills and ability to interpret metrics
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Eaton's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, project management experience, and ability to work in a matrix team environment
- Be ready to discuss your understanding of Eaton's brand and industry trends in power management
ATS Keywords: Content Marketing, Digital Marketing, SEO, Analytics, Integrated Campaigns, Lead Generation, Demand Generation, Project Management, Strategic Agility, Innovative Thinking, Verbal Communication, Written Communication, Budget Management, Relationship Building, Technical Understanding, Content Creation
ASSUMPTION: Eaton's hiring process is designed to assess the candidate's skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Eloqua)
- Web development platforms (e.g., AEM)
- Content management systems (e.g., Adobe Experience Manager)
- Digital asset management systems (e.g., Adobe Experience Manager Assets)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Quality
- Integrity
- Responsibility
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Committed to professional development and growth
Self-Assessment Questions:
- How do you align with Eaton's commitment to safety and quality in your work?
- Can you provide an example of a time when you drove continuous improvement in a project or process?
- How do you handle change and adapt to new situations in your work?
- What steps do you take to ensure the accuracy and integrity of your work?
ASSUMPTION: Eaton values candidates who demonstrate a strong work ethic, commitment to continuous learning, and a collaborative work style.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines and competing priorities
- Working in a matrix team environment, with multiple stakeholders and reporting lines
- Keeping up with industry trends and best practices in power management and digital marketing
- Balancing strategic thinking with day-to-day tactical tasks
- Adapting to a global organization with diverse teams and cultural norms
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a matrix team environment.
📈 Similar Roles Comparison
- Content Manager, Digitalization at Eaton vs. Content Manager, Digital Marketing at a tech startup
- Eaton offers a more structured and established work environment, with clear processes and procedures
- The tech startup may offer more flexibility and autonomy, with the opportunity to shape the role and processes
- Content Manager, Digitalization at Eaton vs. Content Manager, Brand Marketing at a consumer goods company
- Eaton focuses on B2B marketing, with a strong emphasis on technical content and thought leadership
- The consumer goods company may prioritize consumer-facing content and branding efforts
- Content Manager, Digitalization at Eaton vs. Content Manager, Content Strategy at a digital agency
- Eaton offers a more stable and long-term career path, with opportunities for growth and advancement within the organization
- The digital agency may provide more varied project work and exposure to different industries and clients
ASSUMPTION: Each role offers unique opportunities and challenges, depending on the candidate's career goals and preferences.
📝 Sample Projects
- Developing a comprehensive content strategy for Eaton's digitalization initiatives, including blog posts, whitepapers, webinars, and case studies
- Creating and executing an integrated marketing campaign to promote Eaton's latest power management solutions, targeting key industry verticals and decision-makers
- Managing a team of content creators to produce high-quality, on-brand content that aligns with Eaton's brand positioning and messaging guidelines
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Content Manager, Digitalization role at Eaton.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Brand and Thought Leadership Center of Excellence (CoE)?
- How does the CoE collaborate with segment and business marketing teams to create and promote content?
- What are the key priorities for the Content Manager, Digitalization role in the first 90 days?
- How does Eaton support the professional development and growth of its employees?
- What are the most significant challenges facing the power management industry, and how is Eaton addressing them?
- How does Eaton measure the success of its content marketing efforts, and what metrics are most important to track?
ASSUMPTION: These questions help candidates better understand the role, team dynamics, and Eaton's approach to content marketing and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, project management experience, and ability to work in a matrix team environment
- Be ready to discuss your understanding of Eaton's brand and industry trends in power management
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
