📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: Wing Assistant
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies that drive organic traffic and engagement
- Managing content production from ideation to publication, working with writers and external partners
- Collaborating with cross-functional teams to ensure content aligns with business goals and brand voice
- Analyzing content performance and iterating on strategy based on data-driven insights
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Content Strategy & SEO: Research and identify high-impact keywords and content opportunities, develop and maintain a content calendar, create detailed content briefs for writers
✅ Content Production Oversight: Work with freelance writers, AI tools, and internal contributors to produce high-quality articles and blog posts, edit content for tone, clarity, SEO, and brand voice, write or ghostwrite thought leadership and strategic content as needed
✅ Distribution & Partnerships: Coordinate content amplification across newsletters, social channels, and other owned media, handle outreach for content swaps, backlink partnerships, and relevant syndication deals, collaborate with PR agencies and external firms to align narratives and ensure message consistency
✅ Analytics & Iteration: Track performance of blog and content assets using Google Analytics and SEO tools, continuously iterate on content strategy based on traffic, conversion, and engagement data, report on results and refine strategy quarterly
✅ Brand Voice & Messaging: Maintain consistent tone and messaging across all content types, collaborate with product and design teams to ensure content supports product launches and positioning
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 3+ years of experience in content marketing or editorial management, preferably at a fast-paced startup or tech company
Required Skills:
- Strong research skills and ability to quickly get up to speed on complex technical topics
- Exceptional written English and editorial judgment
- Understanding of modern SEO practices and tools (Ahrefs, etc.)
- Familiarity with tools like WordPress, Framer, and Google Docs
- Ability to speak with authority on modern AI tools
Preferred Skills:
- Experience working with AI-generated content workflows or LLMs like GPT
ASSUMPTION: Candidates with experience in a fast-paced startup environment and familiarity with AI tools will be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: 70,000–100,000 CAD per year, depending on experience and capability
Benefits:
- Remote work with flexible hours
- Opportunity to work with a globally distributed team
Working Hours: Full-time, with occasional meetings that overlap with American and Asian hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Marketplace Platforms, providing remote talent for various business tasks
Company Size: 1,001-5,000 employees, offering a large network of resources and opportunities for growth
Founded: 2018, with a focus on providing top-tier remote talent to small businesses, startups, and enterprises
Company Description:
- Wing Assistant offers remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc.
- The company aims to provide affordable, high-quality assistance to help businesses grow
- Wing Assistant is committed to delivering exceptional service and maintaining a strong company culture
Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound Communication
- Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
Company Website: wingassistant.com
ASSUMPTION: Wing Assistant's large employee base and diverse range of services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The Content Manager will report directly to the Marketing or Communications Director and work closely with various teams, including Product, Marketing, PR, and Leadership
Work Arrangement: Remote solely, with occasional meetings that overlap with American and Asian hours
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role within the Marketing or Communications department
- Opportunity to work on high-impact projects and gain exposure to C-level executives
- Chance to develop skills in AI-generated content workflows and modern AI tools
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to take on more responsibilities.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, offering numerous cultural attractions, outdoor activities, and a vibrant food scene
- The city has a mild, oceanic climate with mild winters and cool summers
- Vancouver is known for its strong tech industry and is home to many startups and tech companies
Work Schedule: Full-time, with occasional meetings that overlap with American and Asian hours
ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance for employees, while the occasional overlap meetings ensure collaboration and alignment with the globally distributed team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Take-home content strategy or writing assignment
- Final interview with the Marketing or Communications Director and relevant team members
Key Assessment Areas:
- Content strategy and SEO knowledge
- Writing and editing skills
- Project management and organizational skills
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of modern SEO practices and AI tools in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment
ATS Keywords: Content Strategy, SEO, Content Production, Editing, Writing, Analytics, Research, Collaboration, Project Management, Communication, Creativity, Autonomy, Technical Writing, Digital Marketing, Social Media, Brand Messaging
ASSUMPTION: The application process for this role is designed to assess candidates' skills and cultural fit, with a focus on content strategy, writing, and collaboration abilities.
🛠️ Tools & Technologies
- WordPress
- Framer
- Google Docs
- SEO tools (Ahrefs, etc.)
- AI-generated content workflows or LLMs like GPT (bonus)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates with experience using them will have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Exceptional Service
- Integrity
- Continuous Learning
- Collaboration
- Accountability
Work Style:
- Self-motivated and deadline-oriented
- Collaborative and low-ego team player
- Thrives in ambiguity and rapid iteration
- Comfortable with occasional meetings that overlap with American and Asian hours
Self-Assessment Questions:
- Do you have a strong sense of discipline and accountability, even when working remotely?
- Are you comfortable working in a fast-paced environment with tight deadlines and high expectations?
- Do you thrive in collaborative settings and enjoy working with cross-functional teams?
- Are you able to maintain a consistent tone and messaging across various content types and platforms?
ASSUMPTION: Candidates who align with Wing Assistant's company values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the latest trends and best practices in content marketing and SEO
- Collaborating effectively with a globally distributed team
- Adapting to the occasional overlap meetings with American and Asian hours
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong focus on AI-generated content workflows and modern AI tools
- This role offers the opportunity to work with a diverse range of teams and gain exposure to various aspects of the business
- Career progression in this role may involve moving into a senior content marketing or communications role within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar content marketing positions, with a focus on AI-generated content and cross-functional collaboration.
📝 Sample Projects
- Developing a content strategy for a new product launch, including keyword research, content calendar creation, and detailed content briefs
- Managing the production of a series of blog posts on AI trends and best practices, working with freelance writers and external partners to ensure high-quality content
- Analyzing content performance data and iterating on content strategy to improve organic traffic and engagement
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on content strategy, production, and analytics.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wing Assistant support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote, globally distributed team?
- How does Wing Assistant ensure consistent branding and messaging across various content types and platforms?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's content marketing strategy, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the take-home content strategy or writing assignment by demonstrating your understanding of modern SEO practices and AI tools
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and reiterating your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
