Content manager

📌 Core Information

🔹 Job Title: Content Manager

🔹 Company: Matt Sleeps

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Part-time (On-site)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies for Matt Sleeps
• Creating engaging and converting content for various channels
• Writing compelling copy that resonates with the target audience
• Coordinating photoshoots, videos, and collaborations with external partners
• Monitoring and analyzing content performance to optimize future efforts
• Ensuring consistent brand tone of voice across all platforms

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in content management, preferably within e-commerce.

📋 Key Responsibilities

✅ Developing and implementing content strategies that align with business objectives

✅ Creating high-quality, engaging, and on-brand content for various channels (website, social media, email marketing, etc.)

✅ Writing persuasive copy that drives audience engagement and conversions

✅ Coordinating and overseeing photoshoots, video productions, and external collaborations

✅ Monitoring and analyzing content performance using relevant KPIs and tools

✅ Identifying trends and insights to inform content strategy and improve performance

✅ Collaborating with cross-functional teams to ensure content aligns with overall marketing and business goals

ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: At least 4 years of experience in a similar role, preferably within e-commerce

Required Skills:

• Excellent creative writing skills in both Dutch and English
• Strong branding and storytelling abilities
• Proven experience in content strategy and creation
• Familiarity with social media trends and best practices
• Strong analytical skills and data-driven mindset
• Excellent project management skills
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with content management systems (CMS) and marketing automation tools
• Knowledge of SEO best practices
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a proven track record in content management, with a strong portfolio demonstrating their creative and strategic abilities.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (full-time equivalent, based on industry standards for a mid-level content manager in Amsterdam)

Benefits:

• Competitive salary and benefits package
• Opportunity to work for a fast-growing, innovative company in the e-commerce space
• Dynamic and creative work environment
• possibility to work remotely one day per week

Working Hours: 32 hours per week, with flexibility to work from home one day per week

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level content manager in Amsterdam, with consideration for the company's size and growth potential.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically e-commerce mattresses and bedding

Company Size: Small (11-50 employees), allowing for a high level of impact and visibility in the role

Founded: 2016, with a strong focus on innovation, quality, and customer satisfaction

Company Description:

• Matt Sleeps is an Amsterdam-based scale-up disrupting the traditional mattress industry
• Offers a wide range of high-quality mattresses, bedding, and accessories at competitive prices
• Committed to exceptional customer service and sustainability

Company Specialties:

• Direct-to-consumer sales model
• Innovative mattress design and production
• Strong focus on branding, marketing, and customer experience

Company Website: http://www.mattsleeps.com

ASSUMPTION: Matt Sleeps is a fast-growing, innovative company with a strong focus on branding, marketing, and customer experience. The ideal candidate will be excited about the opportunity to grow with the company and make a significant impact on its success.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Part-time (32 hours per week), with flexibility to work from home one day per week

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• possibility to work on international projects as the company expands into new markets

ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges and opportunities for growth.

🌍 Location & Work Environment

Office Type: Modern, centrally located office above the Hallen in Amsterdam

Office Location(s): Amsterdam

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a thriving tech and startup scene
• The office is conveniently located near public transportation and various amenities
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities

Work Schedule: Monday - Friday, with flexibility to work from home one day per week

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and enjoy the energy and creativity of a startup culture.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager to discuss the role, responsibilities, and expectations
• Content challenge or case study to evaluate creative and strategic skills
• Final interview with the CEO to discuss long-term goals and cultural fit

Key Assessment Areas:

• Creativity and strategic thinking
• Writing and communication skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include examples of your creative and strategic content work, such as blog posts, social media campaigns, or marketing materials
• Be prepared to discuss your approach to content strategy, creation, and optimization

ATS Keywords: Content strategy, content creation, content management, branding, storytelling, social media, online marketing, performance analysis, project management

ASSUMPTION: The interview process will be thorough and comprehensive, with a strong focus on assessing the candidate's creative, strategic, and communication skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or Drupal
• Marketing automation tools such as HubSpot, Marketo, or Mailchimp
• Social media management tools such as Hootsuite, Buffer, or Sprout Social
• Analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel

ASSUMPTION: The ideal candidate will have experience with relevant content management, marketing automation, and analytics tools, and be eager to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Customer focus and excellence
• Collaboration and teamwork
• Integrity and sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and data-focused
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a creative, dynamic work environment?
• Are you passionate about storytelling and branding?
• Can you balance strategic thinking with a strong attention to detail?
• Do you enjoy working collaboratively with cross-functional teams?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Matt Sleeps, with a creative, strategic, and collaborative mindset, as well as a passion for the company's mission and values.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines in a fast-paced environment
• Adapting to a growing and evolving company, with changing priorities and responsibilities
• Balancing creativity and innovation with data-driven decision-making
• Working in a small, close-knit team with high expectations for performance and impact

ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to thrive in a dynamic, fast-paced environment, with a strong focus on results and continuous improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content strategy and creation, with a greater emphasis on creativity and innovation
• Compared to other content management roles, this position offers a high level of autonomy and impact, with the opportunity to shape the company's content strategy and brand voice
• Career progression may include opportunities to lead a team or take on additional responsibilities within the marketing department

ASSUMPTION: The ideal candidate will be excited about the unique challenges and opportunities presented by this role, and eager to make a significant impact on the company's success.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch
• Creating a series of blog posts and social media campaigns to raise brand awareness and drive traffic to the website
• Conducting a content audit and optimizing existing content for search engines and user experience

ASSUMPTION: The ideal candidate will have experience with a range of content projects and be able to provide specific examples of their creative and strategic approach to content management.

❓ Key Questions to Ask During Interview

• Can you describe the company's content strategy and how this role fits into it?
• How does the marketing team collaborate with other departments, such as sales and customer service?
• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The ideal candidate will be proactive and inquisitive, with a strong desire to understand the company's goals, challenges, and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application form
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your creative and strategic content work, such as blog posts, social media campaigns, or marketing materials
• Be prepared to discuss your approach to content strategy, creation, and optimization during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.