📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: Wing Assistant
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full Time
🔹 Category: Internet Marketplace Platforms
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies that drive organic traffic and engagement
- Managing content production, from ideation to publication, across various channels
- Collaborating with cross-functional teams to ensure content aligns with business goals and brand voice
- Analyzing content performance and iterating on strategies based on data insights
ASSUMPTION: This role requires a strong understanding of SEO best practices, exceptional writing skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Content Strategy & SEO: Research and identify high-impact keywords, develop content calendars, and create detailed content briefs
✅ Content Production Oversight: Work with writers, AI tools, and internal contributors to produce high-quality content, edit for clarity and SEO, and write or ghostwrite thought leadership pieces
✅ Distribution & Partnerships: Coordinate content amplification, handle outreach for content swaps and backlink partnerships, and collaborate with external firms
✅ Analytics & Iteration: Track content performance using Google Analytics and SEO tools, continuously iterate on content strategy, and report on results quarterly
✅ Brand Voice & Messaging: Maintain consistent tone and messaging across all content types and collaborate with product and design teams to support product launches and positioning
ASSUMPTION: This role requires strong organizational skills, the ability to work independently, and a keen eye for detail.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Marketing, or a related field
Experience: 3+ years of experience in content marketing or editorial management, preferably at a fast-paced startup or tech company
Required Skills:
- Strong research skills and ability to quickly learn complex technical topics
- Exceptional written English and editorial judgment
- Understanding of modern SEO practices and tools (Ahrefs, etc.)
- Familiarity with tools like WordPress, Framer, and Google Docs
- Bonus: experience working with AI-generated content workflows or LLMs like GPT
- Ability to speak with authority on modern AI tools
Preferred Skills:
- Experience in creating high-traffic blogs
- Fluency in additional languages
ASSUMPTION: Candidates with experience in fast-paced environments and a proven track record of driving organic traffic through content will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 100,000 per year, depending on experience and capability
Benefits:
- Remote work flexibility
- Opportunity to work with a globally distributed team
- Competitive salary and potential for growth
Working Hours: Full-time, with occasional meetings that may overlap with American and Asian hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for content management roles in Toronto, Ontario. Final compensation will be determined based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, connecting businesses with top remote talent for various tasks such as social media management, executive assistance, and data entry
Company Size: Wing Assistant has 1,001-5,000 employees, providing a large and diverse work environment
Founded: Wing Assistant was founded in 2018 and has since grown to offer a wide range of virtual assistance services to small businesses, startups, and enterprises
Company Description:
- Wing Assistant provides remote talent to take over recurring work, allowing businesses to focus on growth and important tasks
- The company offers a range of services, including social media management, executive assistance, data entry, sales calling, and more
- Wing Assistant aims to be an affordable and reliable extension of clients' teams, providing top 1% talent for various business needs
Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound and Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
Company Website: wingassistant.com
ASSUMPTION: Wing Assistant's large employee base and diverse service offerings provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in content marketing or editorial management
Reporting Structure: The Content Manager will report directly to the Head of Marketing and collaborate with various teams, including product, marketing, PR, and leadership
Work Arrangement: This is a remote-first role, with the option to work from anywhere in Canada
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to work on high-impact projects and gain exposure to various aspects of the business
- Chance to develop skills in SEO, content strategy, and team management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada, offering a diverse cultural scene and ample job opportunities
- The city is known for its vibrant neighborhoods, world-class museums, and a thriving tech industry
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Full-time, with occasional meetings that may overlap with American and Asian hours due to the globally distributed team
ASSUMPTION: The remote work arrangement and flexible work schedule provide a good work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Content test or case study presentation
- Final interview with the Head of Marketing and relevant team members
Key Assessment Areas:
- Content creation and strategy skills
- SEO knowledge and application
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your content creation, SEO, and project management skills
- Include examples of your previous content work and explain how you approached SEO and content strategy
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Content Strategy, SEO, Content Production, Editing, Writing, Analytics, Research, Editorial Judgment, Google Analytics, WordPress, Framer, Google Docs, AI Tools, Collaboration, Communication, Creativity
ASSUMPTION: Wing Assistant's hiring process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving and adaptability.
🛠️ Tools & Technologies
- WordPress
- Framer
- Google Docs
- SEO tools (Ahrefs, etc.)
- Google Analytics
- AI tools and LLMs (GPT, etc.)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Continuous learning
Work Style:
- Self-motivated and deadline-oriented
- Comfortable working independently and in a remote environment
- Strong communication and collaboration skills
- Ability to thrive in ambiguity and rapid iteration
Self-Assessment Questions:
- Do you have a proven track record of driving organic traffic through content?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have strong communication and collaboration skills, and are you comfortable working with a globally distributed team?
ASSUMPTION: Wing Assistant values candidates who are self-motivated, collaborative, and comfortable working in a fast-paced, remote environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a globally distributed team and coordinating across time zones
- Keeping up with the latest trends and best practices in content marketing and SEO
- Adapting to a fast-paced and ever-changing work environment
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Content Manager vs. Content Strategist: Content Manager focuses more on content production and distribution, while Content Strategist focuses on high-level strategy and planning
- Industry-specific context: Wing Assistant operates in the Internet Marketplace Platforms industry, connecting businesses with remote talent for various tasks. This role requires an understanding of the company's unique value proposition and target audience
- Career path comparison: Content Manager is a mid-career role that can lead to promotions in marketing or management, depending on the candidate's skills and performance
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing industry and gain experience in content marketing and SEO.
📝 Sample Projects
- Developing and executing a content strategy to drive organic traffic to Wing Assistant's blog
- Managing a team of freelance writers to produce high-quality content on various topics related to virtual assistance and business productivity
- Collaborating with the PR team to create and distribute thought leadership content that positions Wing Assistant as an industry leader
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of autonomy and impact this role offers.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- How does Wing Assistant support the professional development and growth of its employees?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does Wing Assistant measure the success of its content marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?
- What is the company culture like, and how does it support a remote work environment?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their ability to think critically about the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content creation, SEO, and project management skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
