📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: Betway Group
🔹 Location: London - St Pancras Campus, North London, UK
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the centralised digital Partnership Management System
- Managing sponsorship assets on digital Content Management Systems
- Creating engaging presentations and campaign playbooks
- Collaborating with creative agencies and internal stakeholders
- Working in a dynamic, fast-paced environment with a passion for sports
ASSUMPTION: This role requires strong communication skills, experience working with creative agencies, and the ability to manage multiple projects simultaneously. A passion for sports and a good understanding of the industry are essential.
📋 Key Responsibilities
✅ Manage the centralised digital Partnership Management System, ensuring seamless information flow between the sponsorship team, rights holders, and internal stakeholders
✅ Manage the sponsorship assets on the digital Content Management Systems (currently Brandfolder), ensuring seamless flow of sponsorship leveraging assets between the sponsorship team and internal stakeholders
✅ Create engaging multi-media roadshow presentations in collaboration with creative agencies that sell the sizzle of our extensive pool of sponsorship properties to internal stakeholders
✅ Create engaging Sponsorship Campaign Playbooks in collaboration with creative agencies that educate internal stakeholders about the strategic objectives and the creative expression of our sponsorship leveraging campaigns
✅ Create visually appealing post-campaign analysis presentations that impactfully convey the performance and impact of campaigns against set KPIs
✅ Create visually appealing sponsorship strategy presentations that impactfully convey the reasons for our partnerships and intended impact of activating them
ASSUMPTION: This role involves a high level of multitasking, attention to detail, and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in a similar role, preferably in the sports marketing industry
Required Skills:
- Strong verbal and written communication skills
- Digitally-savvy problem-solver
- Experience working with creative agencies, either on agency or client side
- Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
- Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
- Exceptional attention to detail, ensuring high standards of quality in all outputs
- Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
- Business level written and spoken English
- Comfortable working under pressure
- Experience of working with multiple stakeholders
- Excellent communication and presentational skills
- Excellent campaign/project management and industry knowledge (sport and gaming)
Preferred Skills:
- Previous experience in the sports marketing industry
- Previous experience in a regulated industry, preferably gaming
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a role of this level in London)
Benefits:
- Health Care (Vitality Health Care)
- Dental (Unum Dental)
- Life Assurance & Income Protection
- Car Scheme (Tusker car scheme)
- Cycle to Work
- Retail discounts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Betway Group is part of Super Group, a leading provider of innovative and exciting entertainment across sports betting, casino, and esports betting. They are a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC).
Company Size: Betway Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Betway Group was founded in 2006, with a history of innovation and leadership in the online gaming industry.
Company Description:
- Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino, and esports betting.
- They utilise the latest technologies to provide innovative and interactive gaming experiences in a fair, safe, and responsible environment.
- Betway Group brings their people closer to the action, putting them at the heart of the business, making them feel part of it.
Company Specialties:
- iGaming
- eSports
- Casino
- Sportsbook
Company Website: betwaygroup.com
ASSUMPTION: Betway Group's focus on innovation, collaboration, and customer experience makes it an attractive place to work in the online gaming industry.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to advance their career in content management and sponsorship activation within the sports marketing industry.
Reporting Structure: The Content Manager reports directly to the Head of Sponsorship and works collaboratively with various internal stakeholders and creative agencies.
Work Arrangement: This role is on-site, with a flexible work schedule that may include occasional remote work or hybrid arrangements.
Growth Opportunities:
- Progression to a senior role within the sponsorship team or related departments
- Expanding industry knowledge and expertise in sports marketing and sponsorship activation
- Developing leadership and management skills through mentoring and team-building opportunities
ASSUMPTION: Betway Group's commitment to employee growth and development provides ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Betway Group's London office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): London - St Pancras Campus, North London, UK
Geographic Context:
- London is a vibrant, multicultural city with a thriving sports and entertainment scene
- North London offers a mix of urban and suburban living, with easy access to parks, cultural attractions, and transportation links
- The St Pancras Campus is a modern, well-connected office location with excellent amenities
Work Schedule: Full-time, 40 hours per week, with flexible working hours and occasional remote work or hybrid arrangements
ASSUMPTION: Betway Group's London office provides a dynamic, collaborative work environment that supports employee productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview or assessment with senior leadership
Key Assessment Areas:
- Communication and presentation skills
- Project management and organisational skills
- Industry knowledge and understanding of sponsorship activation
- Cultural fit and alignment with Betway Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work that demonstrate your creativity, attention to detail, and project management skills
- Research Betway Group and the sports marketing industry to showcase your knowledge and enthusiasm during the interview
ATS Keywords: Content Manager, Sponsorship, Sports Marketing, Creative Agency, Project Management, Stakeholder Management, Campaign Activation, Presentation Skills, Industry Knowledge
ASSUMPTION: Betway Group's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Brandfolder (digital Content Management System)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
- Presentation software (e.g., Prezi, Keynote)
ASSUMPTION: Betway Group utilises industry-standard tools and technologies to support employee productivity and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with multiple stakeholders and managing projects simultaneously?
- Do you have a passion for sports and a good understanding of the sports marketing industry?
ASSUMPTION: Betway Group's values and work style foster a collaborative, innovative, and results-driven culture that supports employee engagement and success.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working effectively under pressure and in a dynamic environment
- Adapting to changing priorities and reprioritising workload as needed
- Balancing the demands of internal stakeholders and creative agencies
ASSUMPTION: Betway Group's fast-paced, dynamic work environment presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Sponsorship Campaign Manager or Content Specialist within the sports marketing industry
- Betway Group's role offers a unique blend of content management, project management, and stakeholder management responsibilities
- Career progression in this role may lead to senior positions within the sponsorship team or related departments
ASSUMPTION: Betway Group's Content Manager role offers a unique blend of responsibilities and growth opportunities within the sports marketing industry.
📝 Sample Projects
- Creating an engaging multi-media roadshow presentation to showcase Betway Group's extensive pool of sponsorship properties to internal stakeholders
- Developing a visually appealing post-campaign analysis presentation to convey the performance and impact of a sponsorship campaign against set KPIs
- Collaborating with a creative agency to create an engaging Sponsorship Campaign Playbook that educates internal stakeholders about the strategic objectives and creative expression of a sponsorship leveraging campaign
ASSUMPTION: Betway Group's Content Manager role offers a variety of projects that allow for creativity, collaboration, and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role?
- How does the Content Manager collaborate with the sponsorship team and creative agencies to ensure effective communication and activation of sponsorship properties?
- What opportunities are there for professional development and growth within the sponsorship team or related departments?
- How does Betway Group support work-life balance for employees in this role?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and provides valuable insights into Betway Group's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work that demonstrate your creativity, attention to detail, and project management skills
- Research Betway Group and the sports marketing industry to showcase your knowledge and enthusiasm during the interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
