Content Manager

📌 Core Information

🔹 Job Title: Content Manager

🔹 Company: Dentsu

🔹 Location: Manchester - Bonded Warehouse, United Kingdom

🔹 Job Type: Full-time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO-driven content strategies for retail and FMCG clients
• Collaborating with cross-functional teams to ensure integrated and innovative content approaches
• Managing client relationships and leading a team of content executives
• Identifying upsell opportunities and contributing to new business pitches

ASSUMPTION: This role requires a balance of strategic thinking, client management, and team leadership skills. It's ideal for someone with a strong background in SEO and content strategy, looking to take the next step in their career.

📋 Key Responsibilities

✅ Oversee content strategy for three clients, ensuring best-in-class planning and delivery

✅ Create SEO content strategies that deliver organic performance and integrate with brand, PR, social, and UX

✅ Identify upsell opportunities for content and play an active role in pitching

✅ Regularly interact with clients, both face-to-face and on calls, to understand their needs and communicate progress

✅ Advanced user of tools such as AHREFS, SEMRush, Google Analytics, and Glimpse for data-driven decision making

✅ Report back to clients on content performance, focusing on business outcomes

✅ Line manage at least one Content Executive, coaching them and shaping their development within the team

✅ Proficient in Microsoft Excel and PowerPoint for data analysis and presentation

✅ Stay up-to-date with industry trends and share findings and knowledge with the team

ASSUMPTION: This role involves a mix of strategic planning, client communication, and team management. It requires a proactive approach to staying informed about industry trends and a data-driven mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4-5 years in SEO/Content, preferably with large retail brands or regulated industries

Required Skills:

• Proven experience in SEO and content strategy
• Excellent client-facing and communication skills
• Strong analytical and problem-solving abilities
• Proficient in Microsoft Excel and PowerPoint
• Fluency in written and spoken English

Preferred Skills:

• Experience working with large retail brands or regulated industries
• Additional languages
• Experience with content management systems

ASSUMPTION: Candidates should have a solid background in SEO and content strategy, with a proven track record of driving organic performance for clients. Strong communication and analytical skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Content Manager role in Manchester)

Benefits:

• Competitive benefits package, tailored to individual needs
• Flexible hybrid working arrangements

Working Hours: Full-time, typically 9:00 AM - 5:30 PM with a 30-minute lunch break

ASSUMPTION: The salary range is based on industry standards for a Content Manager role in Manchester, with experience level and location taken into account. Benefits may vary based on individual preferences and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu operates in the advertising services industry, offering a wide range of services including media planning, media buying, creative, innovation, data, and technology.

Company Size: Dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Dentsu was founded in Tokyo, Japan, in 1901, and has since grown into a global network with offices in major cities worldwide.

Company Description:

• Dentsu is an integrated growth and transformation partner to the world’s leading organizations
• It combines its services across Media, CXM, and Creative to develop impactful and integrated growth solutions for clients
• The company delivers end-to-end experience transformation (EX) and business transformation (BX) to drive sustainable growth for brands, people, and society

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative
• Innovation
• Data and technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's large size and global presence offer opportunities for career growth and exposure to diverse projects. Its integrated approach to growth and transformation sets it apart in the advertising services industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and leadership development

Reporting Structure: The Content Manager will report directly to the Head of Content Strategy and will line manage at least one Content Executive

Work Arrangement: Hybrid, with a mix of on-site and remote work. The role requires regular presence in the Manchester office for client meetings and team collaboration

Growth Opportunities:

• Potential to take on additional responsibilities and lead larger projects as experience grows
• Opportunities to work with diverse clients across various industries
• Access to training and development resources to enhance skills and advance career

ASSUMPTION: This role offers a mix of strategic planning, client communication, and team management, providing a strong foundation for career growth and development within the content strategy field.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Manchester - Bonded Warehouse, United Kingdom

Geographic Context:

• The Manchester office is located in the vibrant Northern Quarter, offering easy access to public transportation and local amenities
• The city of Manchester is known for its rich history, cultural attractions, and thriving digital and creative industries
• Manchester is situated in the North West of England, with easy access to major cities such as Liverpool, Leeds, and Sheffield

Work Schedule: Full-time, typically Monday to Friday, with flexibility for remote work as needed

ASSUMPTION: The Manchester office provides a modern and collaborative work environment, with easy access to local amenities and cultural attractions. The city's thriving digital and creative industries offer opportunities for networking and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Head of Content Strategy to discuss strategic thinking, client management, and team leadership skills
• Final interview with the hiring manager to discuss the role's fit with the team and company goals

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Client management and communication abilities
• Team leadership and coaching skills
• Industry knowledge and passion for content strategy

Application Tips:

• Tailor your resume to highlight relevant SEO and content strategy experience, as well as client management and team leadership skills
• Prepare a portfolio showcasing your strategic thinking, content planning, and performance analysis skills
• Research Dentsu's integrated approach to growth and transformation, and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: SEO, Content Strategy, Retail, FMCG, Client Management, Team Leadership, Data Analysis, Microsoft Excel, Microsoft PowerPoint, AHREFS, SEMRush, Google Analytics, Content Marketing

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on strategic thinking, client management, and team leadership skills. Applicants should tailor their resumes and prepare a portfolio showcasing their relevant experience and skills.

🛠️ Tools & Technologies

• Microsoft Excel and PowerPoint
• AHREFS, SEMRush, Google Analytics, Glimpse
• Content management systems (e.g., WordPress, Adobe Experience Manager)

ASSUMPTION: This role requires proficiency in Microsoft Excel and PowerPoint for data analysis and presentation. Familiarity with SEO tools such as AHREFS, SEMRush, and Google Analytics is essential, and experience with content management systems is preferred.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Courage
• Curiosity

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you embrace change and adapt easily to new situations?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Dentsu values a collaborative, data-driven, and adaptable work style. Candidates should assess their fit with these values and be prepared to discuss their alignment with the company's mission and values during the interview process.

⚠️ Potential Challenges

• Managing multiple clients with varying needs and priorities
• Keeping up with the fast-paced and ever-evolving SEO landscape
• Balancing strategic planning with day-to-day client management and team leadership responsibilities
• Adapting to a hybrid work environment and maintaining effective communication with remote team members

ASSUMPTION: This role presents challenges related to client management, staying current with industry trends, and balancing strategic planning with day-to-day responsibilities. Successful candidates will be adaptable, proactive, and effective communicators.

📈 Similar Roles Comparison

• Compared to other Content Manager roles, this position places a stronger emphasis on client management and team leadership skills
• In the retail and FMCG space, this role requires a deep understanding of both SEO and the specific industry trends and challenges
• Career progression in this role could lead to senior content strategy positions or management roles within the content strategy team

ASSUMPTION: This role offers a unique blend of strategic planning, client management, and team leadership responsibilities. Candidates should compare this role to similar positions in the industry and consider their fit with the specific requirements and career progression opportunities.

📝 Sample Projects

• Developing a comprehensive content strategy for a large retail client, integrating SEO, brand, PR, social, and UX considerations
• Conducting a content audit and gap analysis for an FMCG client, identifying opportunities for organic growth and improved user experience
• Creating and presenting a trends pack to a client, outlining emerging content opportunities and recommending innovative formats and channels

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and client-focused nature of the Content Manager role. Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Dentsu support the professional development and growth of its content strategy team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Dentsu approach integrating SEO with brand, PR, social, and UX strategies?
• What are the most challenging aspects of this role, and how can I best prepare to address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's approach to content strategy. Applicants should tailor their questions to the specific role and company, demonstrating their interest and preparation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Dentsu careers portal
• Tailor your resume to highlight relevant SEO and content strategy experience, as well as client management and team leadership skills
• Prepare a portfolio showcasing your strategic thinking, content planning, and performance analysis skills
• Research Dentsu's integrated approach to growth and transformation, and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.