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Content Manager Finanzen (m/w/d)

Burda
Full-time
On-site
Cologne, North Rhine-Westphalia, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Content Manager Finanzen (m/w/d)

πŸ”Ή Company: Burda

πŸ”Ή Location: Munich, Hamburg, Cologne

πŸ”Ή Job Type: Full-time, Permanent

πŸ”Ή Category: Media Production

πŸ”Ή Date Posted: 2025-06-18

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: Hybrid (Munich, Hamburg, Cologne)

πŸš€ Job Overview

Key aspects of this role include:

  • Selecting and optimizing relevant financial news from various sources for news portals
  • Developing strategies for distributing financial news through external channels
  • Establishing workflows to quickly identify trends in the financial sector
  • Collaborating with teams and communicating content for loyal readers

ASSUMPTION: This role requires a strong understanding of financial markets and editorial experience to enhance content management efficiency.

πŸ“‹ Key Responsibilities

βœ… Select and optimize relevant financial news from various sources (Google, DPA, Reuters, etc.) for news portals

βœ… Develop strategies and workflows for distributing financial news through external channels (Google Discover, Facebook, etc.)

βœ… Fact-check and in-depth analyze financial news, trends, and market developments

βœ… Collaborate with NewsSEO to analyze internal and external content, optimize for search engines, and increase external reach

βœ… Track and analyze KPIs (Page Impressions, Verweildauer, CTR) to improve content performance and reach

βœ… Communicate and coordinate with other teams to ensure content visibility on homepages

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, or a related field

Experience: 5-10 years of experience in content management, preferably in the financial sector

Required Skills:

  • Proven expertise in financial news analysis and market trends
  • Excellent editorial skills and attention to detail
  • Strong SEO knowledge and experience
  • Fluency in German and English
  • Proficient in using AI tools for content management

Preferred Skills:

  • Experience with content distribution platforms (e.g., Google Discover, Facebook)
  • Knowledge of data tracking and analysis tools
  • Familiarity with financial data analysis and chart interpretation

ASSUMPTION: Candidates with experience in financial journalism or content management in the financial sector are strongly preferred.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and market standards for the role and location)

Benefits:

  • Subsidized meals during work
  • Pension plan contribution
  • Bicycle leasing program
  • Corporate health management
  • Gym discounts
  • Sabbaticals
  • Exclusive employee discounts
  • Free magazines and discounts on magazine subscriptions
  • Training opportunities and coaching
  • 30 days vacation, flexible working hours, and workation days

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Burda offers competitive compensation and benefits packages.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Media Production. Burda is one of Germany's largest technology and media companies, with around 10,500 employees and over 500 brands worldwide.

Company Size: Large (5,001-10,000 employees). Burda offers a broad range of opportunities for ambitious entrepreneurs, interdisciplinary networking, and innovative projects.

Founded: 1903. Burda is a family enterprise with a history spanning over 100 years, combining traditional publishing with successful digital innovation.

Company Description:

  • Burda creates media with people, for people, using its social relevance to make a difference
  • The company offers employees the freedom to be creative and invent new things, with a focus on consumers and strong media and digital brands
  • Burda invests in digital business models and journalism services, actively shaping changes in the media world

Company Specialties:

  • Magazines, printing, and digital media
  • Direct marketing, broadcasting, events, and technology

Company Website: www.burda.com

ASSUMPTION: Burda's diverse portfolio and large size offer numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-Senior level. This role requires a high degree of expertise and experience in content management and financial news analysis.

Reporting Structure: The Content Manager will report directly to the Head of Content or a similar role, depending on the specific location.

Work Arrangement: Hybrid (Munich, Hamburg, Cologne). Burda offers flexible working hours and remote work options to support work-life balance.

Growth Opportunities:

  • Progression to a senior or management role within the content team
  • Expansion into other areas of the business, such as digital marketing, events, or technology
  • International opportunities, as Burda has a global presence

ASSUMPTION: Burda's large size and diverse portfolio offer numerous growth opportunities for motivated and ambitious employees.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities

Office Location(s): Munich, Hamburg, Cologne

Geographic Context:

  • Munich: Located in the heart of Europe, Munich is a major economic and cultural hub with a high quality of life
  • Hamburg: Known for its port and media industry, Hamburg offers a vibrant cultural scene and a high standard of living
  • Cologne: A major cultural and economic center, Cologne is home to numerous media and technology companies

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: Burda's offices in Munich, Hamburg, and Cologne offer modern, collaborative work environments with easy access to public transportation and amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the hiring manager and/or team members
  • Final decision and job offer

Key Assessment Areas:

  • Financial news analysis and market trend understanding
  • Editorial skills and attention to detail
  • SEO knowledge and experience
  • Cultural fit and alignment with Burda's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant financial news analysis and content management experience
  • Demonstrate your understanding of the role and Burda's company culture in your application materials
  • Prepare for behavioral and situational interview questions related to financial news analysis, content management, and team collaboration

ATS Keywords: Financial news analysis, content management, SEO, AI tools, editorial standards, financial market knowledge, content distribution strategies, KPI tracking, team collaboration

ASSUMPTION: Burda's application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • AI-driven content management tools
  • SEO platforms and tools
  • Financial data analysis and visualization tools
  • Collaboration and project management platforms

ASSUMPTION: Burda provides its employees with access to the latest tools and technologies to enhance productivity and efficiency.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Entrepreneurial mindset
  • Responsibility and accountability
  • Teamwork and collaboration
  • Innovation and creativity

Work Style:

  • Dynamic and fast-paced
  • Results-driven and performance-oriented
  • Collaborative and team-focused
  • Flexible and adaptable

Self-Assessment Questions:

  • Do you have a strong understanding of financial markets and trends?
  • Are you comfortable working in a dynamic, fast-paced environment?
  • Do you thrive in a collaborative, team-focused work culture?

ASSUMPTION: Burda values employees who are proactive, responsible, and able to work effectively in a team environment.

⚠️ Potential Challenges

  • Managing multiple content sources and distribution channels simultaneously
  • Keeping up with the fast-paced nature of financial news and market trends
  • Balancing the need for accuracy and speed in content production
  • Adapting to changes in technology and industry trends

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to work effectively under pressure.

πŸ“ˆ Similar Roles Comparison

  • Content Manager (Finanzen) vs. Financial Journalist: The Content Manager role focuses more on content management, distribution, and optimization, while the Financial Journalist role emphasizes news gathering, reporting, and analysis
  • Industry-specific context: Burda's Content Manager role requires a strong understanding of financial markets and trends, as well as experience with content management and SEO
  • Career path comparison: The Content Manager role can lead to senior or management positions within the content team or expansion into other areas of the business

ASSUMPTION: Burda's Content Manager role is unique in its focus on content management, distribution, and optimization within the financial sector.

πŸ“ Sample Projects

  • Developing and implementing a content distribution strategy for financial news on external platforms (e.g., Google Discover, Facebook)
  • Analyzing and optimizing content performance and reach using KPI tracking and data analysis
  • Collaborating with NewsSEO to improve the search engine optimization of financial content and increase external reach

ASSUMPTION: These projects demonstrate the role's focus on content management, distribution, and optimization within the financial sector.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the content team?
  • How does Burda support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Burda approach work-life balance and employee well-being?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions help candidates better understand the role, team dynamics, and company culture at Burda.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Burda career website
  • Tailor your resume and cover letter to highlight your relevant financial news analysis and content management experience
  • Prepare for behavioral and situational interview questions related to financial news analysis, content management, and team collaboration
  • Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.